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Head to head · Invoicing software

Instamojo vs Dukaan

Pricing, features, India readiness and rating compared. Instamojo rates highest.

Payment links, online store and invoicing for small Indian businesses.

Made in IndiaFree plan

Mobile-first online store builder for Indian sellers.

RecommendedTrendingMade in India
CompareInstamojoDukaan
CategoryInvoicing softwareE-commerce platforms & website builders
VendorInstamojoDukaan
HeadquartersBengaluru, KarnatakaBengaluru, Karnataka
Made in IndiaYesYes
Starting priceFree planFree to start · Paid plan prices not shown publicly; yearly billing up to 60% off
Free planYesYes
Free trialYesYes
Published pricingYesYes
Deploymentcloudcloud
Mobile appsNoYes
Founded20122020
Best forStartup, Small business, SMBStartup, Small business, SMB
App Advisor rating4.7 / 54.7 / 5

Instamojo: pros & cons

  • +Free plan available to evaluate at zero cost
  • +Built in India with GST-ready workflows and local support hours
  • +14 years in business — a mature, stable product
  • +Covers more than one software category, reducing the number of tools you run
  • −Feature depth for your specific workflow should still be verified in a demo

Key features

  • Branded invoice templates
  • Recurring and subscription invoices
  • Online payment links and gateways
  • Automated payment reminders
  • Receivables ageing reports
  • Multi-currency invoicing for exports

Dukaan: pros & cons

  • +Free plan available to evaluate at zero cost
  • +Built in India with GST-ready workflows and local support hours
  • +Native mobile apps for work on the go
  • +One of the top-ranked e-commerce platforms & website builders options in our catalogue
  • −Feature depth for your specific workflow should still be verified in a demo

Key features

  • Storefront themes and mobile checkout
  • Indian payment gateways and COD
  • Shipping integrations
  • Marketplace sync (Amazon, Flipkart, Meesho)
  • Discounts, coupons and abandoned cart recovery
  • WhatsApp commerce

Schedule a demo

See Instamojo live, with an App Advisor discount

Frequently asked questions

Which is better, Instamojo or Dukaan?+

Instamojo scores higher on App Advisor's rating (4.7/5) for pricing transparency, India readiness and maturity. The right choice depends on your workflow — request demos of both.

Is Instamojo cheaper than Dukaan?+

Instamojo starts at Free plan and Dukaan at Free to start · Paid plan prices not shown publicly; yearly billing up to 60% off. Compare per-user costs at your team size, and remember GST is added on top.

Can I switch from Instamojo to Dukaan?+

Most invoicing software products import CSV or Excel data; check whether historical records, attachments and integrations move too before you switch.

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