Software for real estate businesses

What breaks generic software here

The specifics a vendor demo will gloss over unless you raise them.

• Sales cycles run for months, so lead nurturing matters more than lead capture
• Site visits are the key conversion event and need scheduling, reminders and follow-up
• Channel partners and brokers need their own attribution and payout tracking
• Booking, agreement and registration each carry a separate paperwork trail
• Marketing spend is heavy, so cost-per-qualified-lead has to be visible

Your demo checklist

• Ask the vendor to show how they handle: sales cycles run for months
• Ask the vendor to show how they handle: site visits are the key conversion event and need scheduling
• Ask the vendor to show how they handle: channel partners and brokers need their own attribution and payout tracking
• Ask the vendor to show how they handle: booking