CleverTap

Verified

by CleverTap · Mountain View, California · Since 2013

Mobile marketing and analytics platform for app-first businesses.

Marketing automationRecommendedFeaturedMade in IndiaFree planMobile app

Starting price: From $85/month; Core plan, up to 5,000 MAU; taxes extra
Free trial / plan: 30-day trial; Billing starts after the trial
Deployment: Cloud; Web, Android & iOS
App Advisor rating: 4.8; transparency & India fit

What is CleverTap?

CleverTap is a customer engagement and retention platform for consumer apps and websites. It combines customer data and analytics, real-time behavioural segmentation, campaign orchestration, personalization and built-in experimentation, with CleverAI™ providing AI-driven predictions and personalization. Supported channels include push notifications, email, WhatsApp Business API, in-app messages, web messaging, SMS and RCS business messaging.

Unlike most enterprise engagement platforms, CleverTap publishes a starting price: the Core plan starts at $85/month for up to 5,000 monthly active users (MAU), with tiers running from 5,000 up to 100,000+ MAU. The Pro and Ultimate plans show no price and require a demo. Billing starts after a 30-day trial, and the page notes 'Taxes apply, excludes add-ons.'

What works well

+A real published starting price ($85/month for up to 5,000 MAU on Core), rare in this category
+30-day trial before billing starts
+MAU-based tiers published from 5,000 through 100,000+, so cost scales with actual active users
+Broad channel coverage: push, email, WhatsApp, in-app, web, SMS and RCS
+CleverAI™ tokens included on every plan (600+ on Core, 3000+ on Pro, 6000+ on Ultimate with priority allocation)
+Up to 10 years of data retention on the Ultimate plan
+SOC 2 Type II, ISO 27001, GDPR, CCPA and HIPAA compliance, assessed by independent third-party auditors
+An India account region (in1) exists alongside US, Europe, Singapore, Indonesia and Middle East regions

What to watch out for

−Only the Core entry tier carries a printed price; Pro and Ultimate are quote-only
−The published price is in US dollars — no INR price list is published for India
−Taxes are extra and add-ons are excluded from the quoted price
−The strongest features (AI-powered journey automation, predictive segments with explainability, long data retention) sit on the top Ultimate plan
−Pricing is driven by MAU, so a spike in active users raises the bill

Best suited for: Consumer mobile apps and D2C brands focused on retention rather than acquisition · Startups and mid-size teams that want to start on a published price and scale by MAU · Indian app businesses that want data in the India (in1) region · Gaming, streaming, fintech, e-commerce and subscription apps running high-volume push and in-app campaigns · Teams that want experimentation and analytics in the same tool as campaign delivery

AI analysis of CleverTap

Analysing CleverTap — pricing, features, reviews and alternatives…

Generated by App Advisor's native engine from this listing's verified data — not a paid placement.

CleverTap features

Researched from CleverTap's official product pages · updated September 2026.

Data and analytics

Customer data platform and big-data analytics
Behavioural analysis and customer insights
Advanced analytics and actionable intelligence

Segmentation

Real-time behavioural segmentation
Automated segments (Pro and above)
Predictive segments with explainability (Ultimate)

Campaign orchestration

Omnichannel campaign automation
Customer journey orchestration
AI-powered journey automation (Ultimate)
Lifecycle management

Channels

Push notifications
Email automation
WhatsApp Business API
In-app messages
Web messaging
SMS marketing
RCS business messaging

Personalization and experimentation

Real-time personalization across touchpoints
Next-best-action recommendations
Built-in A/B testing
Send time and channel optimization
Continuous lifecycle optimization

CleverAI™ for prescriptive, predictive intelligence
CleverAI™ token allowances per plan
AI-powered predictions and recommendations

CleverTap pricing (USD)

Source

Every edition as published by the vendor · free trial: 30-day trial; the pricing page states billing starts after it. Prices exclude GST unless stated. Full CleverTap pricing breakdown

Core

$85/month

Starting price for up to 5,000 MAU; higher MAU tiers are priced on the pricing page selector

Omnichannel engagement
Real-time behavioural segmentation
Built-in experimentation
Starter CleverAI™ tokens included (600+)

Pro

Quote on request

Price scales with the MAU tier selected; request a demo

Automated segmentation
In-depth insights
Send time and channel optimization
Personalization across touchpoints
3000+ CleverAI™ tokens

Ultimate

Quote on request

Marked 'Recommended' for enterprise teams; request a demo

AI-powered journey automation
Predictive segments with explainability
Up to 10 years of data retention
6000+ CleverAI™ tokens with priority allocation

• Only the Core plan shows a printed price: $85/month for the up-to-5,000-MAU tier. Pro and Ultimate show features and CleverAI™ token allowances but no price, and route to 'Get a demo'.
• The pricing page footnote reads: 'Taxes apply, excludes add-ons. Billing will start post 30-day trial.'
• Pricing is tiered by monthly active users, with brackets published for up to 5,000, 20,000, 40,000, 60,000, 80,000, 100,000 and 100,000+ MAU.
• The published price is in US dollars. CleverTap publishes no INR price list, so Indian buyers should confirm currency and GST treatment with sales.

Buying for a team? App Advisor can get you a volume quote and any partner discount available.

Integrations, security & India

Integrations

Amazon Web Services (hosting)
WhatsApp Business API
Amplitude event streaming
SDKs for Android, iOS and web
REST APIs across regional endpoints

Security & compliance

SOC 2 Type II and ISO 27001 certified; compliance assessed by independent, third-party auditors
GDPR, CCPA and HIPAA compliance stated; documentation also lists COPPA and a 'Safe to Host' certification
Data encrypted at rest, with protection for data in motion
Two-factor authentication, role-based access controls, restricted IP access and campaign approval workflows
Hosted on localized AWS instances with customer-selected data residency
Documented privacy and compliance framework covering India's Digital Personal Data Protection Act, 2023 and the DPDP Rules, 2025
Trust Portal published at trust.clevertap.com

For Indian businesses

CleverTap has deep India operations, with offices in Mumbai (19th floor, DLH Park, S.V. Road, Goregaon West, Mumbai 400064) and Bengaluru
An India account region exists: in1.api.clevertap.com, alongside us1, eu1 (default), sg1, aps3 (Indonesia) and mec1 (Middle East)
CleverTap documents a privacy and compliance framework for India's Digital Personal Data Protection Act, 2023 and the DPDP Rules, 2025, acting mainly as a Data Processor
Indian brands named on the site include Tata Cliq Luxury, Times of India, Mobile Premier League and Libas
Published pricing is in US dollars only; there is no INR price list and GST treatment is not stated beyond 'Taxes apply'

Support, resources & partner network

Support & learning

Sales and demo contact through the website contact form ('Get Demo')
Product documentation at docs.clevertap.com and developer documentation at developer.clevertap.com
Trust Portal at trust.clevertap.com for security and compliance documentation
Offices listed in San Francisco, New York, Bogotá, São Paulo, London, Amsterdam, Dubai, Mumbai, Bengaluru, Vietnam, Jakarta and Singapore

CleverTap home Pricing Product Security and compliance Customers Trust Portal

Trust, compliance & who uses CleverTap

Customers named by the vendor

Tata Cliq LuxuryZee5 GlobalTimes of IndiaVodafonePicsartMobile Premier LeagueEdenredLibasSimplHola HealthRune2000+ brands across over 100 countries (vendor-stated)

Is CleverTap the best choice for you?

Best choice if you are…

Consumer mobile apps and D2C brands focused on retention rather than acquisition
Startups and mid-size teams that want to start on a published price and scale by MAU
Indian app businesses that want data in the India (in1) region
Gaming, streaming, fintech, e-commerce and subscription apps running high-volume push and in-app campaigns
Teams that want experimentation and analytics in the same tool as campaign delivery

Look elsewhere if you are…

Buyers who need a fully published enterprise price list — Pro and Ultimate still require a sales conversation
Businesses that need INR-denominated pricing up front
B2B sales teams looking for a CRM rather than consumer lifecycle engagement
Companies that only need transactional alerts and no marketing layer

Still comparing? Get an unbiased shortlist and demos arranged for free.

Sources (12) · updated September 2026

CleverTap screenshots

CleverTap video

Product Demo: Introduction to CleverTap

Specifications

Category: Marketing automation
Vendor: CleverTap
Headquarters: Mountain View, California
Founded: 2013
Pricing model: Freemium
Starting price: Free plan
Deployment: Cloud
Platforms: Web, Android, iOS
Best for: Startup, Small business, SMB
Made in India: Yes

Free plan

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CleverTap — frequently asked questions

What is CleverTap pricing?+

CleverTap has three plans: Core, Pro and Ultimate. Core starts at $85/month for up to 5,000 monthly active users. Pro and Ultimate show no price and route to a demo. Taxes apply and add-ons are excluded.

What is the CleverTap price to start?+

$85/month is the published starting price on the Core plan at the up-to-5,000-MAU tier. The price rises with the MAU bracket you pick.

What are the CleverTap plans?+

Core (omnichannel engagement, real-time behavioural segmentation, built-in experimentation, 600+ CleverAI™ tokens), Pro (automated segmentation, in-depth insights, send time and channel optimization, 3000+ tokens) and Ultimate (AI-powered journey automation, predictive segments with explainability, up to 10 years of data retention, 6000+ tokens with priority allocation).

How is CleverTap priced — per user or per MAU?+

By monthly active users. The pricing page publishes brackets for up to 5,000, 20,000, 40,000, 60,000, 80,000, 100,000 and 100,000+ MAU.

What are CleverTap's features?+

Customer data and analytics, real-time behavioural segmentation, campaign orchestration, personalization, built-in experimentation and CleverAI™, delivered across push, email, WhatsApp, in-app, web, SMS and RCS.

Does CleverTap have a free trial?+

Yes. The pricing page states billing starts after a 30-day trial.

What is CleverTap pricing in India?+

CleverTap publishes no INR price list. The $85/month Core starting price is in US dollars, and the site says only that taxes apply, so Indian buyers should confirm currency and GST with sales.

Is CleverTap secure and can data stay in India?+

CleverTap is SOC 2 Type II and ISO 27001 certified and states GDPR, CCPA and HIPAA compliance, with encryption at rest and customer-selected data residency on AWS. An India account region, in1, is documented for its SDKs and APIs.

What is CleverTap?+

CleverTap is marketing automation by CleverTap, an Indian company from Mountain View. Mobile marketing and analytics platform for app-first businesses.

How much does CleverTap cost?+

CleverTap has a free plan. Check the vendor's pricing page for current plans.

Does CleverTap offer a free trial or free plan?+

Yes — CleverTap offers a free plan you can start with.

Is CleverTap made in India?+

Yes. CleverTap is built by CleverTap, headquartered in Mountain View, California.

Who is CleverTap best suited for?+

CleverTap suits startup, small business, smb buyers looking for marketing automation.

What are the best alternatives to CleverTap?+

Popular alternatives in marketing automation include Zoho Marketing Automation, Freshmarketer, Zoho Campaigns. Use App Advisor's compare tool to see them side by side.

How is CleverTap deployed?+

CleverTap is available as a cloud (SaaS) product, with web, Android and iOS apps.