A/B testing and experimentation platform built in Delhi.
Made in IndiaFree plan
Starts at
Free plan
Sales & Marketing
Best Web analytics & CRO in India (2026)
Web analytics tools measure traffic and behaviour; conversion-rate optimisation tools add heatmaps, replays and experiments; product analytics tracks in-app events. Privacy rules and cookie consent now influence tool choice as much as features.
68 products compared5 made in India35 with a free plan
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Free web and app analytics.
RecommendedFree planMobile app
Starts at
Free plan
Privacy-focused open-source analytics.
RecommendedFree planOpen source
Starts at
Free plan
Product analytics for apps.
Free plan
Starts at
Free plan
Product analytics and experimentation.
Free plan
Starts at
Free plan
Auto-captured product analytics.
Free plan
Starts at
Free plan
Heatmaps, recordings and surveys.
Free plan
Starts at
Free plan
Free heatmaps and session recordings.
Free
Starts at
Free
Behaviour analytics and funnels.
Free plan
Starts at
Free plan
Open-source website analytics.
TrendingFree planOpen source
Starts at
Free plan
Open-source product analytics, replay and flags.
TrendingFree planOpen source
Starts at
Free plan
Heatmaps, recordings and chat.
Free plan
Starts at
Free plan
Free privacy-first analytics.
Free
Starts at
Free
Heatmaps, A/B testing and personalisation from Zoho.
Made in IndiaFree plan
Starts at
Free plan
Mobile app analytics from Zoho.
Made in IndiaFree planMobile app
Starts at
Free plan
Session replay with error tracking.
Free plan
Starts at
Free plan
Heatmaps and A/B testing.
Starts at
₹2,400/mo
Session recordings for web and mobile.
Free planMobile app
Starts at
Free plan
Heatmaps and A/B testing inside Freshmarketer.
Made in IndiaFree plan
Starts at
Free plan
Lightweight privacy-friendly analytics.
Trending
Starts at
₹800/mo
Simple cookieless analytics.
Trending
Starts at
₹1,200/mo
Product analytics with self-hosting.
Free plan
Starts at
Free plan
Privacy-compliant analytics suite.
Free plan
Starts at
Free plan
Customer journey analytics.
Free plan
Starts at
Free plan
Ordered by App Advisor rating. Nothing here is paid placement — see how we rate software.
How to choose web analytics & cro
Google Analytics 4 is free and sufficient for most sites; add a heatmap tool when you have enough traffic to learn from.
Product analytics (Mixpanel, Amplitude, PostHog) suits apps with logged-in users and events.
Check data residency and consent tooling if you serve EU visitors or handle sensitive data.
What to look for
- ✓ Traffic and acquisition reports
- ✓ Event tracking and funnels
- ✓ Heatmaps and session replay
- ✓ A/B and multivariate testing
- ✓ Product analytics and retention cohorts
- ✓ Privacy-friendly, cookieless options
- ✓ Consent management
- ✓ Dashboards and alerts
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Web analytics & CRO — frequently asked questions
Is Google Analytics free?+
Yes. GA4 is free with generous limits; GA360 is the paid enterprise version. Alternatives such as Plausible and Matomo charge for privacy-first hosting.
Web analytics & CRO — popular searches
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