Online store with payments for Indian SMBs.
Made in IndiaFree plan
Starts at
Free · paid from ₹6,999/yr · Lite ₹0/yr with 5% + ₹3 per order; GST extra
Operations & Supply Chain
Best E-commerce platforms & website builders in India (2027)
E-commerce platforms let you build and run an online store — catalogue, checkout, payments, shipping and marketing — and sync with marketplaces. Global platforms dominate D2C; Indian products compete on price, UPI checkout and WhatsApp commerce.
176 products compared45 made in India55 with a free plan
Top rated here
1Instamojo Store
Online store with payments for Indian SMBs.
Free · paid from ₹6,999/yr · Lite ₹0/yr with 5% + ₹3 per order; GST extra
Instamojo
Payment links, online store and invoicing for small Indian businesses.
Free plan
Dukaan
Mobile-first online store builder for Indian sellers.
Free to start · Paid plan prices not shown publicly; yearly billing up to 60% off
Zoho Commerce
E-commerce platform integrated with Zoho Books and Inventory.
From ₹99/month (Starter, billed yearly) · Standard ₹599/month yearly or ₹999 monthly; G…
Shoopy
Online store and billing app for small businesses.
Rs 2,499/year · Basic plan, plus 18% GST
View
Payment links, online store and invoicing for small Indian businesses.
Made in IndiaFree plan
Starts at
Free plan
Mobile-first online store builder for Indian sellers.
RecommendedTrendingMade in India
Starts at
Free to start · Paid plan prices not shown publicly; yearly billing up to 60% off
E-commerce platform integrated with Zoho Books and Inventory.
Made in India
Starts at
From ₹99/month (Starter, billed yearly) · Standard ₹599/month yearly or ₹999 monthly; G…
Online store and billing app for small businesses.
TrendingMade in IndiaFree plan
Starts at
Rs 2,499/year · Basic plan, plus 18% GST
Sell on Flipkart.
Made in IndiaFree
Starts at
Free
Headless e-commerce platform built in Gurugram.
Made in India
Starts at
Rs 15,000/month · Business plan, excluding GST, plus 1% per order
Sell on Snapdeal.
Made in IndiaFree
Starts at
Free
Zero-commission selling on Meesho.
Made in IndiaFree
Starts at
Free
Open network for digital commerce.
Made in IndiaFree
Starts at
Free
Marketplace order management.
Made in India
Starts at
₹4,000/mo
ONDC-enabled marketplace for sellers.
Made in IndiaFree plan
Starts at
Free plan
Returns and exchanges management app for Shopify stores with automated policies and store credits.
Made in IndiaFree planMobile app
Starts at
Free plan
Specialty coffee café chain with an app for ordering drinks and an online store for beans.
Made in IndiaFreeMobile app
Starts at
Free
Open-source Laravel ecommerce framework for stores, B2B portals and multi-vendor marketplaces.
Made in IndiaFreeOpen source
Starts at
Free
Creator storefront for selling 1:1 calls, sessions and digital products with booking and payments.
Made in IndiaFree plan
Starts at
Free plan
Online store via WhatsApp catalogue.
Made in IndiaFree plan
Starts at
Free plan
Sell on Shopsy.
Made in IndiaFree
Starts at
Free
Indian e-commerce store builder.
Made in India
Starts at
₹1,500/mo
Online store with inventory for small sellers.
Made in IndiaFree plan
Starts at
Free plan
WhatsApp catalogue and online store builder.
Made in IndiaFree plan
Starts at
Free plan
WhatsApp CRM and online store with quick replies, payment integration and order on WhatsApp.
Made in IndiaFree plan
Starts at
Free plan
E-commerce platform built in Jaipur.
Made in India
Starts at
₹999/mo
Store builder that became Shiprocket.
Made in India
Starts at
Pay as you go
Online store platform with integrated invoicing and Zoho Books sync.
Made in India
Starts at
₹1,250/mo
Prefilled one-click checkout.
Made in India
Starts at
Pay as you go
Marketplace integration and commerce.
Made in India
Starts at
On request
Pay-later checkout.
Made in India
Starts at
Pay as you go
Order management across marketplaces.
Made in India
Starts at
On request
Web-to-print platform with storefronts, product designer, 3D configurator and print MIS/ERP modules.
Made in India
Starts at
On request
Commerce products for D2C brands covering storefront, search, checkout, operations and omnichannel retail.
Made in India
Starts at
On request
No-code platform for building online stores and mobile apps with multi-store and hyperlocal delivery management.
Made in IndiaMobile app
Starts at
Paid plans
Ecommerce platform to build a web store under your own domain and start selling online.
Made in India
Starts at
Paid plans
Multichannel inventory and order management system for ecommerce sellers.
Made in India
Starts at
Paid plans
Web-to-print platform with online storefronts, design studio, print estimation and order management for print providers.
Made in India
Starts at
Paid plans
One-click checkout by Shiprocket.
Made in India
Starts at
On request
Builds B2B and B2C online marketplace platforms plus ecommerce, PIM and ERP extensions.
Made in India
Starts at
On request
Commerce platform offering ecommerce websites, marketplace connectors, OMS, WMS and POS for retail businesses.
Made in India
Starts at
Paid plans
One-click checkout for D2C brands.
Made in India
Starts at
On request
Grocery and on-demand delivery ecommerce software with storefront, apps and delivery management.
Made in India
Starts at
On request
Checkout and conversion suite built in Bengaluru.
Made in India
Starts at
On request
WooCommerce multivendor marketplace plugin for WordPress with vendor, franchise and commission tools.
Made in India
Starts at
Paid plans
Shopify subscription app for recurring orders, billing, customer portal and payment recovery.
Made in IndiaMobile app
Starts at
Paid plans
Online store for sports nutrition, vitamins, supplements and wellness products sourced from brands.
Made in IndiaFreeMobile app
Starts at
Free
Indian makeup and beauty brand with its own online store and app for cosmetics and skincare.
Made in IndiaFreeMobile app
Starts at
Free
Open-source e-commerce plugin for WordPress.
RecommendedFreeOpen source
Starts at
Free
Open-source e-commerce.
FreeOpen source
Starts at
Free
Online store from Square.
RecommendedFree plan
Starts at
Free plan
Leading hosted e-commerce platform with a huge app ecosystem.
RecommendedFeaturedMobile app
Starts at
Rs 1,499/month · Basic, billed yearly (Rs 1,994 monthly)
Open-source and enterprise e-commerce.
Free planOpen source
Starts at
Free plan
Ordered by App Advisor rating. Nothing here is paid placement — see how we rate software.
How to choose e-commerce platforms & website builders
Add up platform fee, transaction fee, apps and theme costs — the platform subscription is often the smallest line.
Check COD, UPI and EMI support in checkout; they drive Indian conversion.
If you sell mostly on marketplaces, a multichannel order tool may matter more than the storefront.
What to look for
- ✓ Storefront themes and mobile checkout
- ✓ Indian payment gateways and COD
- ✓ Shipping integrations
- ✓ Marketplace sync (Amazon, Flipkart, Meesho)
- ✓ Discounts, coupons and abandoned cart recovery
- ✓ WhatsApp commerce
- ✓ Apps and plugins
- ✓ Analytics and SEO
Schedule a demo
Let us arrange your demos, free
E-commerce platforms & website builders — frequently asked questions
Is Shopify good for India?+
Yes for D2C brands with budget for apps; it supports Indian gateways and shipping. Low-cost alternatives such as Dukaan, WooCommerce and Zoho Commerce suit smaller sellers.
E-commerce platforms & website builders by industry
E-commerce platforms & website builders — popular searches
Related categories
India buyer's guide
Ecommerce platform in India: prices, free plans and how to choose
An ecommerce platform gives an Indian brand its own online store: product catalogue, cart and checkout, payments through UPI, cards and net banking, cash on delivery handling, order management and shipping integration. It is the backbone for a D2C label moving off marketplace dependence, a wholesaler taking repeat B2B orders, or a retailer adding an online channel alongside its shops.
Strong platforms make checkout quick on mobile, integrate Indian payment gateways and courier aggregators, generate GST-compliant invoices, and sync stock across the website, marketplaces and store POS. Weaker ones treat India as an afterthought: poor COD controls, no pin-code serviceability checks, invoices without HSN codes, slow themes on budget phones, and apps from overseas developers that charge in dollars for features local sellers consider basic.
Best ecommerce platform in India: verified comparison
Evaluate by walking an order end to end: list a product with variants and HSN code, check out on a mid-range phone with UPI and with COD, generate the tax invoice, book the shipment with a courier, and process a return. The best ecommerce platform for you does all this with minimal apps, handles your catalogue size and order volume, and keeps checkout fast and trustworthy for Indian buyers.
| Product | Lowest published price | Free plan | Free trial | Demo | GST support |
|---|---|---|---|---|---|
| Instamojo StoreMade in India | ₹6,999 per year source | Yes source | — | — | — |
| InstamojoMade in India | ₹6,999 per year source | Yes source | — | — | — |
| DukaanMade in India | ₹2,500 per year source | Yes source | — | — | — |
| Zoho CommerceMade in India | ₹99 per month source | — | 14 days source | On request source | — |
| ShoopyMade in India | ₹2,499 per year source | — | 14 days source | On request source | Yes source |
| WooCommerce | Not published | Yes source | — | — | — |
| StoreHippoMade in India | ₹15,000 per month source | — | — | — | — |
| PrestaShop | Not published | Yes source | — | — | — |
| Square Online | Not published | Yes source | — | — | — |
| Shopify | ₹1,499 per month source | — | 3 days source | — | — |
 Ecwid | Not published | — | — | On request source | — |
Checked on each vendor's official website (September 2026). A dash means the vendor does not publish it or we could not verify it — not that the feature is missing. Prices exclude GST unless the source says otherwise. App Advisor publishes no user ratings.
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Choosing ecommerce platform: top picks, Indian options and reviews
Top ecommerce platform for small business in India
A home-grown label or small shop needs ready themes, simple product listing, UPI and card payments, COD with limits, pin-code delivery checks, and integration with a courier aggregator that prints labels. Discount codes, abandoned cart messages on WhatsApp and a mobile admin app matter more than advanced features. Keep an eye on transaction fees charged on top of the gateway's.
Indian ecommerce platform
India-built platforms typically include local payment gateways and UPI intent flows by default, COD verification and restrictions, pin-code serviceability, native courier integrations, GST invoicing with HSN codes, and WhatsApp for order updates. Pricing is in rupees and support works Indian hours. Some also provide marketplace sync, regional-language storefronts and B2B pricing tiers for distributors. Check that these come built in rather than as paid add-ons from third-party developers.
Instamojo StoreInstamojoDukaanZoho CommerceShoopyFlipkart Seller HubStoreHippoSnapdeal Seller
Ecommerce platform reviews in India
App Advisor publishes no user ratings. Ecommerce reviews tend to focus on themes and ignore operations. In a trial, verify checkout speed on a budget phone, whether UPI payments reconcile automatically with orders, how COD orders are verified and remitted, whether invoices meet GST rules, and how the platform behaves during a flash sale or heavy traffic. How App Advisor rates software.
Ecommerce platform comparison in India
Compare on: payment gateway choices and transaction fees, UPI and COD handling, checkout speed and customisation, courier and aggregator integrations, NDR and returns handling, GST invoicing and HSN support, catalogue limits and variant handling, marketplace and POS inventory sync, B2B features, app marketplace costs, SEO controls, and data export. Also note support hours during sale events, since a checkout fault on a festive weekend costs more than any monthly fee difference. Run the comparison against your real order mix.
What ecommerce platform costs in India
Ecommerce platform price in India
Ecommerce platforms usually charge a monthly or annual plan fee tiered by features and sometimes by staff accounts or order volume. Some add a percentage transaction fee on each order unless you use their own payment service. Payment gateways charge their own per-transaction fees separately. Themes and apps for reviews, subscriptions or loyalty are often billed on top.
- Instamojo Store — from ₹6,999 per year (Starter) source
- Instamojo — from ₹6,999 per year (Starter) source
- Dukaan — from ₹2,500 per year (Starter) source
- Zoho Commerce — from ₹99 per month (Starter) source
- Shoopy — from ₹2,499 per year (Basic) source
- StoreHippo — from ₹15,000 per month (Business) source
Ecommerce platform subscription cost in India
Every published plan, its billing term and whether GST is extra is on the ecommerce platform price list for India, each price linked to the vendor's own pricing page.
Free plans, free trials and demos
Free ecommerce platform in India
Free ecommerce plans or open-source options usually limit product count, orders or staff accounts, show platform branding, and exclude custom domains or advanced reports. Open-source platforms are free to download but you pay for hosting, security, updates and development. A free tier works for testing a product idea; a real brand usually needs a paid plan.
- Instamojo Store — free plan: “Lite ₹ 0 /yr ... 5% + ₹3 transaction fee” source
- Instamojo — free plan: “Lite ₹ 0 /yr” source
- Dukaan — free plan: “Free For getting started. ₹0 Get Started What’s included: 1 Online Store 1 Staff Account 7” source
- WooCommerce — free plan: “Download WooCommerce free” source
- PrestaShop — free plan: “Download the source code for free and install your store from scratch” source
- Square Online — free plan: “With a Square Free plan, you can immediately start using our” source
Ecommerce platform free trial in India
Trial lengths as each vendor states them are listed on the free ecommerce platform page.
Ecommerce platform demo in India
Ask the vendor to show a COD order with verification and a return with refund, how inventory syncs with marketplaces and a store POS, how GST invoices and credit notes are generated, what happens under heavy traffic during a sale, which features need paid apps, and whether all data including customers and orders can be exported. Ask for the platform's uptime record.
Ecommerce platform by type of business
Ecommerce platform for startups in India
D2C startups need fast launch, conversion-focused checkout, subscription or bundles support, customer data they own, and integration with marketing tools and analytics. Look for performance on mobile, one-click UPI checkout options, and abandoned cart recovery. Avoid heavy custom builds early; choose a platform that can grow with you without forcing a migration in a year.
Ecommerce platform for MSMEs in India
MSMEs selling online often combine retail and wholesale. They need B2B price lists, minimum order quantities, credit terms for trusted buyers, bulk ordering and GST invoices with buyer GSTIN. Integration with accounting software for order and invoice sync saves bookkeeping time. Check that staff can manage orders without technical help. Check that the storefront can hide wholesale prices from retail visitors.
Ecommerce platform for manufacturers in India
Manufacturers going direct to dealers or consumers need B2B portals with customer-specific pricing, quote requests, large order handling, product configurators, integration with ERP for stock and order data, and support for spares catalogues. Some need both B2C and B2B storefronts on one catalogue. Check order approval workflows and e-way bill handling for large consignments. Spare-part lookup by machine model is useful for after-sales revenue.
Ecommerce platform for retailers in India
Retailers with stores need inventory sync between the website and each shop, buy online pick up in store, ship from store, unified loyalty and returns across channels, and POS integration. Store-level stock visibility on the website reduces cancellations. Festive and sale periods demand traffic handling and flexible discount rules. Store staff should be able to see online orders assigned to their location from a tablet or phone.
Ecommerce platform for agencies in India
Agencies building stores for clients need theme customisation access, staging stores, app development options, collaborator accounts without extra fees, and partner programmes. Check handover processes so the client owns the store and billing, and whether you can manage many stores from one dashboard. Documentation and APIs for Indian integrations are important. Look at how theme updates are handled so client customisations are not overwritten.
GST and switching providers
Ecommerce platform with GST support
GST support in an ecommerce platform must mean tax invoices with seller and buyer GSTIN, HSN codes and correct CGST/SGST or IGST based on place of supply, credit notes for returns, and reports for GSTR-1 filing. Larger sellers above the notified turnover need e-invoicing with IRN and QR codes, and e-way bill generation for high-value shipments. Marketplace sales involve TCS reports to reconcile.
Ecommerce platform alternatives in India
Consider alternatives when transaction fees and app costs outgrow your margins, checkout conversion falls, or the platform lacks India-specific features you keep patching. Migration involves exporting products, customers and order history, recreating themes, setting up URL redirects to protect search rankings, and reconnecting gateways and couriers. Plan the switch outside peak sale seasons. Keep the old store live until payments and couriers are proven on the new one.
Instamojo Store alternativesInstamojo alternativesDukaan alternativesZoho Commerce alternativesShoopy alternativesFlipkart Seller Hub alternatives
Partner, affiliate and reseller programs
Ecommerce platform affiliate program in India
Ecommerce platform affiliate programmes usually reward referrals of paid store sign-ups, often targeted at educators, bloggers and business consultants. Check whether rewards are one-off or recurring, the cookie period, rules on free-trial conversions, payout currency and threshold, and restrictions on bidding for brand keywords. Some programmes also reward referrals of theme or app purchases. Promote a platform only after you have run an order through it, because store owners you refer will ask you about COD, couriers and GST invoices.
Ecommerce platform partner program in India
Partner programmes typically serve agencies, developers and app builders. Benefits can include development stores, revenue share on client plans or apps, directory listings and technical support. Check revenue share terms, requirements to maintain status, app review policies, and whether partner-built apps can bill in rupees for Indian merchants. Also check whether partners get access to sandbox gateways and courier test accounts for Indian integrations.
Ecommerce platform reseller program in India
Reselling ecommerce platforms usually means bundling a store setup with your own services and billing the client, or offering a white-labelled store builder. Confirm the vendor permits white labelling, how store ownership and data transfer to clients, who handles support, and how GST invoicing flows between you, the vendor and the client. Also agree who configures GST settings for the client.
- Zoho — Value-Added Reseller (reseller): Competitive product pricing, high profit margins , and a steady stream of recurr program page
- Zoho — Zoho Affiliate Program (affiliate): 15% Commission on every qualified sale for the first 12 months program page
- Zoho — Zoho Commerce Partnership Program (partner) program page
- PrestaShop — PrestaShop Partners program (partner) program page
- PrestaShop — PrestaShop affiliate program (affiliate) program page
- Ecwid — Ecwid App Market partners (technology) program page
- Shopware — Shopware partner agency (agency) program page
- Shopify — Shopify Affiliate Program (affiliate): Earn up to $150 USD per qualified referral program page
All verified programs across categories are in the software partner program directory. More India software guides: business software in India.
Ecommerce platform in India: FAQs
Should I sell on marketplaces or my own ecommerce store?+
Most Indian brands do both. Marketplaces bring ready traffic but charge commissions and control the customer relationship. Your own store builds brand and customer data but needs marketing to draw visitors. Choose a platform that syncs inventory with marketplaces so you avoid overselling.
How do I reduce COD returns and fake orders?+
Use COD verification through OTP or a WhatsApp confirmation, restrict COD by pin code or order value, offer small discounts for prepaid payment, and flag customers with a history of refused deliveries. Many Indian platforms and courier aggregators provide these controls natively or through apps.
Do I need GST registration to sell online?+
Generally, sellers supplying goods through ecommerce operators need GST registration regardless of turnover, although relaxations have been notified for some small suppliers selling within a state. Selling on your own website has different rules. Check the current position with your chartered accountant before launching.
Which payment options should an Indian online store offer?+
UPI, debit and credit cards, net banking, wallets and COD cover most buyers. UPI is the most used for smaller tickets. For higher-value products, card EMI and buy-now-pay-later options can lift conversion. Your payment gateway determines which methods are available.
How do I handle shipping across India?+
Most small and mid-sized sellers use a courier aggregator that connects to several couriers, compares rates, prints labels and manages COD remittance and non-delivery reports. Check the aggregator integrates with your ecommerce platform so orders flow automatically. Compare aggregators on remittance cycles and pin-code coverage.
Can I move my store to another platform without losing Google rankings?+
Yes, if you keep product and category URLs the same where possible, set up permanent redirects from old URLs to new ones, move page titles and descriptions across, and submit the new sitemap in Search Console. Expect some fluctuation for a few weeks after the move.
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