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Operations & Supply Chain

Best E-commerce platforms & website builders in India (2026)

E-commerce platforms let you build and run an online store — catalogue, checkout, payments, shipping and marketing — and sync with marketplaces. Global platforms dominate D2C; Indian products compete on price, UPI checkout and WhatsApp commerce.

69 products compared32 made in India33 with a free plan
Swiggy Minis logo

Swiggy

4.8App Advisor rating

Storefront for small brands on Swiggy.

RecommendedNewTrending

Starts at

Free

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Instamojo Store logo

Instamojo

4.7App Advisor rating

Online store with payments for Indian SMBs.

Made in IndiaFree plan

Starts at

Free plan

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Instamojo logo

Instamojo

4.7App Advisor rating

Payment links, online store and invoicing for small Indian businesses.

Made in IndiaFree plan

Starts at

Free plan

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Dukaan logo

Dukaan

4.7App Advisor rating

Mobile-first online store builder for Indian sellers.

RecommendedTrendingMade in India

Starts at

Free plan

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Zoho Commerce logo

Zoho Corporation

4.7App Advisor rating

E-commerce platform integrated with Zoho Books and Inventory.

Made in India

Starts at

₹1,250/mo

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Shoopy logo

Shoopy

4.7App Advisor rating

Online store and billing app for small businesses.

TrendingMade in IndiaFree plan

Starts at

Free plan

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WooCommerce logo

Automattic

4.7App Advisor rating

Open-source e-commerce plugin for WordPress.

RecommendedFreeOpen source

Starts at

Free

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StoreHippo logo

StoreHippo

4.6App Advisor rating

Headless e-commerce platform built in Gurugram.

Made in India

Starts at

₹3,500/mo

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PrestaShop logo

PrestaShop

4.6App Advisor rating

Open-source e-commerce.

FreeOpen source

Starts at

Free

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Square Online logo

Block

4.6App Advisor rating

Online store from Square.

RecommendedFree plan

Starts at

Free plan

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Shopify logo

Shopify

4.6App Advisor rating

Leading hosted e-commerce platform with a huge app ecosystem.

RecommendedFeaturedMobile app

Starts at

₹1,994/mo

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ONDC logo

ONDC

4.6App Advisor rating

Open network for digital commerce.

Made in IndiaFree

Starts at

Free

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Ecwid logo

Lightspeed

4.5App Advisor rating

Add a store to any website.

Free plan

Starts at

Free plan

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Shopware logo

Shopware

4.5App Advisor rating

Open-source commerce.

Free planOpen source

Starts at

Free plan

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Mystore ONDC logo

Mystore (Infibeam)

4.5App Advisor rating

ONDC-enabled marketplace for sellers.

Made in IndiaFree plan

Starts at

Free plan

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Third Wave Coffee logo

Third Wave Coffee Roasters

4.5App Advisor rating

Specialty coffee café chain with an app for ordering drinks and an online store for beans.

Made in IndiaFreeMobile app

Starts at

Free

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Bagisto logo

Webkul Software

4.5App Advisor rating

Open-source Laravel ecommerce framework for stores, B2B portals and multi-vendor marketplaces.

Made in IndiaFreeOpen source

Starts at

Free

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BigCommerce logo

BigCommerce

4.5App Advisor rating

Hosted e-commerce for growing brands.

Starts at

₹2,400/mo

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Ordered by App Advisor rating. Nothing here is paid placement — see how we rate software.

How to choose e-commerce platforms & website builders

Add up platform fee, transaction fee, apps and theme costs — the platform subscription is often the smallest line.

Check COD, UPI and EMI support in checkout; they drive Indian conversion.

If you sell mostly on marketplaces, a multichannel order tool may matter more than the storefront.

What to look for

  • Storefront themes and mobile checkout
  • Indian payment gateways and COD
  • Shipping integrations
  • Marketplace sync (Amazon, Flipkart, Meesho)
  • Discounts, coupons and abandoned cart recovery
  • WhatsApp commerce
  • Apps and plugins
  • Analytics and SEO

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E-commerce platforms & website builders — frequently asked questions

Is Shopify good for India?+

Yes for D2C brands with budget for apps; it supports Indian gateways and shipping. Low-cost alternatives such as Dukaan, WooCommerce and Zoho Commerce suit smaller sellers.

E-commerce platforms & website builders by industry

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