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Industry guide
Software for startups
Startups need a software stack that is cheap at ten people and does not need replacing at a hundred: business banking and payments, payroll with compliance, a CRM that the team will actually use, support and collaboration tools and the AI assistants that now sit in every workflow.
What breaks generic software here
The specifics a vendor demo will gloss over unless you raise them.
- Every rupee of software spend competes with runway
- Compliance (GST, PF, ESI, TDS) starts on day one whether or not there is a finance team
- Tools must scale from a founding team to a hundred people without migration
- Investor reporting needs clean books and metrics
- Hiring and onboarding remote talent is continuous
Your demo checklist
- Ask the vendor to show how they handle: every rupee of software spend competes with runway
- Ask the vendor to show how they handle: compliance (gst
- Ask the vendor to show how they handle: tools must scale from a founding team to a hundred people without migration
- Ask the vendor to show how they handle: investor reporting needs clean books and metrics
Software startups should be looking at
Each opens a shortlist written for this industry — not a generic list with your industry pasted into the heading.
Banking, lending & fintech for startupsDigital banking, neobanks, business lending, credit lines and BNPL.See the shortlist →Payment gateways & UPI for startupsAccept UPI, cards, net banking and wallets online and in-store.See the shortlist →Payroll software for startupsRun payroll with PF, ESI, PT and TDS handled correctly.See the shortlist →HRMS software for startupsManage attendance, leave, payroll and the whole employee lifecycle in one system.See the shortlist →CRM software for startupsTrack leads, manage your pipeline and stop losing deals to a spreadsheet.See the shortlist →Accounting software for startupsFull books, ledgers, GST returns and financial reporting.See the shortlist →Team chat & collaboration for startupsTeam messaging, channels, wikis and intranets that replace WhatsApp groups at work.See the shortlist →Project management software for startupsPlan work, assign tasks and see what is actually on track.See the shortlist →AI tools for startupsAI writing, meeting, research and automation tools for business teams.See the shortlist →Cloud platforms & infrastructure for startupsCompute, storage, databases, CDN and serverless from hyperscalers and Indian clouds.See the shortlist →Applicant tracking system for startupsManage job postings, applications and your hiring pipeline.See the shortlist →
Popular picks for startups
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Frequently asked questions
What software do startups in India use?+
Most startups run banking, lending & fintech, payment gateways & upi, payroll software at minimum. Popular choices include ICICI iMobile Pay, IndusInd IndusMobile, PayU, Razorpay.
How much should a startup budget for software?+
Small operations typically spend ₹1,000–₹10,000 a month across billing, CRM and communication tools; multi-location businesses spend more on ERP and integrations. Use the AI advisor with your budget for a precise shortlist.
Can I get all of this in one product?+
Sometimes — industry suites cover the core (banking, lending & fintech) and connect to specialist tools for the rest. Check integrations before choosing an all-in-one.
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