Zoho Marketing Automation

by Zoho Corporation · Chennai, Tamil Nadu · Since 1996

Lead nurturing and multichannel campaigns integrated with Zoho CRM.

Marketing automation Workflow automation & integrationMade in IndiaFree plan

Starting price: From ₹855/mo (yearly); Standard, 1,000 contacts: ₹1,140 monthly or ₹855/month billed yearly
Free trial / plan: No free plan; 14-day free trial, no card required
Deployment: Cloud; Web
App Advisor rating: 4.8; transparency & India fit

What is Zoho Marketing Automation?

Zoho Marketing Automation runs email, SMS, WhatsApp and social campaigns from one console. It adds website tracking, signup forms and journey-based nurturing on top. It suits Indian B2B and D2C teams that already use Zoho CRM and want lead nurturing without paying HubSpot-level prices. WhatsApp support matters here, because many Indian buyers reply on WhatsApp rather than email.

Pricing depends on how many contacts you hold, set with a slider from 1,000 to 5 lakh contacts. Zoho's India price data puts Standard at ₹1,140 a month for 1,000 contacts, or ₹855 a month on yearly billing. Professional starts at ₹1,740 (₹1,305 yearly) and Enterprise at ₹3,540 (₹2,655 yearly). Yearly billing saves 25%. Prices rise quickly as your list grows: Enterprise at 5 lakh contacts lists at ₹1,07,940 a month.

The catalogue lists a free plan, but the current pricing page shows none. There is a 14-day trial that needs no card, with 2,000 contacts and 10 users, and the account carries over when you buy. The main thing to watch is which features sit in each plan: lead scoring, landing pages, A/B testing and WhatsApp automation start at Professional, while lead attribution, webhooks and custom roles are Enterprise-only.

What works well

+Email, SMS, WhatsApp and social campaigns in one product
+Entry price near ₹855 a month (yearly) for 1,000 contacts
+Includes 10 to 25 users depending on plan, rather than charging per seat
+Works closely with Zoho CRM and has 40+ app integrations on Standard
+14-day trial with no card, and trial data moves into the paid account
+Yearly billing knocks 25% off the monthly rate

What to watch out for

−No forever-free plan on the current pricing page
−Lead scoring, landing pages and A/B testing need Professional or higher
−Costs climb steeply with list size, so large B2C databases get expensive
−Lead attribution, webhooks and custom roles are locked to Enterprise
−The pricing page has conflicting tax notes, so check the GST amount at checkout

Best suited for: Indian B2B teams nurturing leads that already sit in Zoho CRM · D2C brands that want WhatsApp, SMS and email journeys together · Mid-sized marketing teams of 10 to 25 users

Zoho Marketing Automation at a glance

Analysing Zoho Marketing Automation — pricing, features, reviews and alternatives…

Generated by App Advisor's native engine from this listing's verified data — not a paid placement.

Zoho Marketing Automation features

Researched from Zoho Marketing Automation's official product pages · updated October 2026.

Channels

Email
SMS
WhatsApp
Social

Lead management

Contact management and segmentation
Lead scoring and tags
Website tracking
Lead attribution (Enterprise)

Journeys

Basic journeys
Advanced journeys
Complete journey builder
Marketing planner

Capture

Signup forms
Landing pages
Pop-ups
Smart URLs

Optimisation

A/B testing
Ecommerce marketing
X-RAY tracing

Zoho Marketing Automation pricing (INR)

Source

Every edition as published by the vendor · free trial: 14 days, no credit card. Prices exclude GST unless stated. Full Zoho Marketing Automation pricing breakdown

Standard

₹1,140 /month

1,000 contacts; ₹855/month billed yearly

10 users
Email, SMS, social and WhatsApp
Basic journeys and segmentation
Signup forms
Website tracking

Professional

₹1,740 /month

1,000 contacts; ₹1,305/month billed yearly

15 users
Lead scoring and tags
Landing pages and pop-ups
A/B testing
WhatsApp automation

Enterprise

₹3,540 /month

1,000 contacts; ₹2,655/month billed yearly

25 users
Lead attribution
Full journey builder
Custom roles
Webhooks

Other pricing options & add-ons

Dedicated IP
Enterprise only; price not shown
Add-on
Over 5 lakh contacts
Contact Zoho sales
Quote

• Prices scale with contact count (1,000 to 500,000).
• Yearly billing saves 25%.
• INR values come from Zoho's marketingautomation-pricing-val.json price file.
• The pricing page has conflicting tax notes.

Buying for a team? App Advisor can get you a volume quote and any partner discount available.

Integrations, security & India

Integrations

Zoho CRM
40+ apps on Standard
Webhooks on Enterprise

For Indian businesses

Zoho's India price data lists Standard at ₹1,140/month for 1,000 contacts (₹855 yearly).
WhatsApp campaigns are included from Standard, and WhatsApp automation starts at Professional.
The pricing page says both that prices include local taxes and that GST is added. Confirm at checkout.

Is Zoho Marketing Automation the best choice for you?

Best choice if you are…

Indian B2B teams nurturing leads that already sit in Zoho CRM
D2C brands that want WhatsApp, SMS and email journeys together
Mid-sized marketing teams of 10 to 25 users

Look elsewhere if you are…

Very small senders who only need newsletters; Zoho Campaigns or a basic email tool costs less
Brands with multi-lakh contact lists on a tight budget
Teams standardised on Salesforce or HubSpot CRM

Still comparing? Get an unbiased shortlist and demos arranged for free.

Sources (2) · updated October 2026

Zoho Marketing Automation screenshots

Specifications

Category: Marketing automation, Workflow automation & integration
Vendor: Zoho Corporation
Headquarters: Chennai, Tamil Nadu
Founded: 1996
Pricing model: Freemium
Starting price: From ₹855/mo (yearly) · Standard, 1,000 contacts: ₹1,140 monthly or ₹855/month billed y…
Deployment: Cloud
Platforms: Web
Best for: Startup, Small business, SMB
Made in India: Yes

USD 10/month · Premium, 5,000 contacts, billed monthly

View

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Zoho Marketing Automation — frequently asked questions

How much does Zoho Marketing Automation cost in India?+

For 1,000 contacts, Zoho Marketing Automation Standard is ₹1,140 a month, or ₹855 a month billed yearly. Professional starts at ₹1,740 (₹1,305 yearly) and Enterprise at ₹3,540 (₹2,655 yearly). The price rises with your contact count.

Is Zoho Marketing Automation free?+

No. The current pricing page has no forever-free plan. Zoho offers a 14-day free trial with no credit card, covering 2,000 contacts, 5,000 website visitors and 10 users.

Is GST included in Zoho Marketing Automation pricing?+

The pricing page contradicts itself: one note says prices include local taxes and another says GST is added. Indian buyers should check the final amount at checkout before paying.

Does Zoho Marketing Automation support WhatsApp?+

Yes. Zoho Marketing Automation includes WhatsApp as a channel from the Standard plan, and WhatsApp automation within journeys starts at Professional.

How many users are included?+

Zoho Marketing Automation includes 10 users on Standard, 15 on Professional and 25 on Enterprise, so you don't pay per seat.

Which plan has lead scoring and landing pages?+

Lead scoring, landing pages, A/B testing, Smart URLs and the marketing planner start with the Professional plan of Zoho Marketing Automation.

Zoho Marketing Automation vs HubSpot Marketing Hub: which is cheaper?+

Zoho Marketing Automation usually costs far less for the same contact count, and it includes 10 or more users in every plan. HubSpot's strengths are a larger ecosystem and its own CRM. Teams already on Zoho CRM generally get more from Zoho.

How many contacts can Zoho Marketing Automation handle?+

The price slider runs from 1,000 to 500,000 contacts. Above 5 lakh contacts, Zoho asks you to contact sales.

Can I keep my data after the Zoho Marketing Automation trial?+

Yes. Zoho says the trial account and its data carry over when you buy a subscription.

How do I sign up for Zoho Marketing Automation?+

New accounts are created at https://www.zoho.com/marketingautomation/signup.html on Zoho Marketing Automation's official site.

Does Zoho Marketing Automation have a free trial?+

Yes. Zoho Marketing Automation's official site offers a free trial.

Is Zoho Marketing Automation secure and compliant?+

Zoho Marketing Automation's official site states GDPR compliance.

What is Zoho Marketing Automation?+

Zoho Marketing Automation is marketing automation by Zoho Corporation, an Indian company from Chennai. Lead nurturing and multichannel campaigns integrated with Zoho CRM.

How much does Zoho Marketing Automation cost?+

Zoho Corporation publishes: From ₹855/mo (yearly) · Standard, 1,000 contacts: ₹1,140 monthly or ₹855/month billed y…. Confirm current plans and taxes on the official pricing page.

Does Zoho Marketing Automation offer a free trial or free plan?+

Yes — Zoho Marketing Automation offers a free plan you can start with.

Is Zoho Marketing Automation made in India?+

Yes. Zoho Marketing Automation is built by Zoho Corporation, headquartered in Chennai, Tamil Nadu.

Who is Zoho Marketing Automation best suited for?+

Zoho Marketing Automation suits startup, small business, smb buyers looking for marketing automation with workflow automation & integration.

What are the best alternatives to Zoho Marketing Automation?+

Popular alternatives in marketing automation include CleverTap, Freshmarketer, Zoho Campaigns. Use App Advisor's compare tool to see them side by side.

How is Zoho Marketing Automation deployed?+

Zoho Marketing Automation is available as a cloud (SaaS) product, with web access.