Zoho Marketing Automation

by Zoho Corporation · Chennai, Tamil Nadu · Since 1996

Lead nurturing and multichannel campaigns integrated with Zoho CRM.

Marketing automation Workflow automation & integrationMade in IndiaFree plan

Starting price: Free plan
Free trial / plan: Free plan; Start without a card
Deployment: Cloud; Web
App Advisor rating: 4.8; transparency & India fit

What is Zoho Marketing Automation?

Zoho Marketing Automation is marketing automation from Zoho Corporation, an Indian company headquartered in Chennai, Tamil Nadu and has been building software since 1996. Lead nurturing and multichannel campaigns integrated with Zoho CRM.

Marketing automation runs campaigns across email, SMS, WhatsApp and push, triggered by customer behaviour. Indian vendors in this category are unusually strong, largely because they solved WhatsApp and vernacular messaging early.

A free plan is available, with paid plans for growing teams. Beyond marketing automation, Zoho Marketing Automation also covers workflow automation & integration. Because it is built in India, GST, INR pricing and local support hours are native rather than bolted on.

What works well

+Free plan available to evaluate at zero cost
+Built in India with GST-ready workflows and local support hours
+30 years in business — a mature, stable product
+Covers more than one software category, reducing the number of tools you run

What to watch out for

−Feature depth for your specific workflow should still be verified in a demo

Best suited for: Startup · Small business · SMB

AI analysis of Zoho Marketing Automation

Analysing Zoho Marketing Automation — pricing, features, reviews and alternatives…

Generated by App Advisor's native engine from this listing's verified data — not a paid placement.

Zoho Marketing Automation features

Category-standard capabilities plus what Zoho Marketing Automation adds. Verify depth in a demo.

Customer segmentation and journeys
Email, SMS, WhatsApp, push and in-app
Behavioural triggers and A/B tests
Landing pages and forms
Lead scoring
Attribution and campaign analytics
CRM and e-commerce integrations
Consent and DND management
Free plan to start without a card
INR pricing and India-based support

Zoho Marketing Automation pricing

Entry price

Free plan

Free plan, paid tiers for more users and features

How Zoho Marketing Automation charges. Plans scale with users or features. Annual billing is usually 15–25% cheaper than monthly, and GST is added on top of listed prices in India.

Read from the vendor's official website. Prices change — confirm on zoho.com.

Specifications

Category: Marketing automation, Workflow automation & integration
Vendor: Zoho Corporation
Headquarters: Chennai, Tamil Nadu
Founded: 1996
Pricing model: Freemium
Starting price: Free plan
Deployment: Cloud
Platforms: Web
Best for: Startup, Small business, SMB
Made in India: Yes

Free plan

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Compare all Zoho Marketing Automation alternatives with pricing →

Zoho Marketing Automation — frequently asked questions

What is Zoho Marketing Automation?+

Zoho Marketing Automation is marketing automation by Zoho Corporation, an Indian company from Chennai. Lead nurturing and multichannel campaigns integrated with Zoho CRM.

How much does Zoho Marketing Automation cost?+

Zoho Marketing Automation has a free plan. Check the vendor's pricing page for current plans.

Does Zoho Marketing Automation offer a free trial or free plan?+

Yes — Zoho Marketing Automation offers a free plan you can start with.

Is Zoho Marketing Automation made in India?+

Yes. Zoho Marketing Automation is built by Zoho Corporation, headquartered in Chennai, Tamil Nadu.

Who is Zoho Marketing Automation best suited for?+

Zoho Marketing Automation suits startup, small business, smb buyers looking for marketing automation with workflow automation & integration.

What are the best alternatives to Zoho Marketing Automation?+

Popular alternatives in marketing automation include CleverTap, Freshmarketer, Zoho Campaigns. Use App Advisor's compare tool to see them side by side.

How is Zoho Marketing Automation deployed?+

Zoho Marketing Automation is available as a cloud (SaaS) product, with web access.