Facebook and Instagram ad management.
Starts at
Free
Free, independent software advice for Indian businesses
For software companies: reach Indian businesses ready to buy
Meta Platforms, Inc., formerly Facebook, Inc., is a US technology company headquartered at 1601 Willow Road, Menlo Park, California. It was founded in 2004 with the launch of Facebook. It now also runs Messenger, Instagram and WhatsApp, and is investing in mixed reality and AI. Mark Zuckerberg is founder, Chairman and CEO. Meta's 2025 Form 10-K reported 78,865 employees at 31 December 2025. The company renamed itself from Facebook to Meta on 28 October 2021 to bring its apps and technologies under one company brand.
For Indian businesses, Meta's most relevant tools are the free WhatsApp Business App for small businesses, and the WhatsApp Business Platform (API) used by larger companies and software vendors for customer messaging. Businesses also use Meta Business Suite to manage Facebook and Instagram pages, Meta Ads Manager for paid advertising, and Instagram's creator and professional tools.
Meta makes most of its money from advertising, bought on self-serve auction pricing. The WhatsApp Business Platform charges per message or conversation, and most businesses access it through Business Solution Providers, many of them Indian software companies. WhatsApp Business App and Business Suite are free to use.
Meta trades on the Nasdaq Global Select Market under the symbol META. Its senior team includes Chief Financial Officer Susan Li and Chief Operating Officer Javier Olivan. From the fourth quarter of 2021, Meta began reporting results in two segments: Family of Apps and Reality Labs. Meta describes its mission as building the future of human connection and the technology that makes it possible. India is one of WhatsApp's largest markets, but Meta's filings do not give Indian user or revenue figures.
Key facts
Facebook and Instagram ad management.
Starts at
Free
AI assistant inside WhatsApp, Instagram and Facebook.
Starts at
Free
Open-weight Llama models.
Starts at
Free
The most used messaging app in India.
Starts at
Free
Social network.
Starts at
Free
Photo and Reels social app.
Starts at
Free
Free scheduling and inbox for Facebook and Instagram.
Starts at
Free
Docs site generator.
Starts at
Free
Conversion tracking.
Starts at
Free
UI library.
Starts at
Free
Business messaging.
Starts at
Free
Video calls in WhatsApp.
Starts at
Free
Manage pages and ad accounts.
Starts at
Free
Free WhatsApp app for small businesses with catalogue and quick replies.
Starts at
Free
Mobile apps with React.
Starts at
Free
Ad transparency search.
Starts at
Free
Shops on Facebook and Instagram.
Starts at
Free
Free Instagram business tools.
Starts at
Free
Boost and manage ads in Business Suite.
Starts at
Free
UPI inside WhatsApp.
Starts at
Free
Official API for medium and large businesses.
Starts at
Pay as you go
Text conversations from Instagram.
Starts at
Free
Short videos.
Starts at
Free
Local buying and selling.
Starts at
Free
Leadership
Timeline
Top-ranked products from other companies in the same categories.
WhatsApp is owned by Meta Platforms, Inc., a US company listed on Nasdaq.
At 1601 Willow Road, Menlo Park, California.
No. Meta is a US company. India is one of WhatsApp's largest markets.
Mark Zuckerberg, who founded the company, is CEO and Chairman.
WhatsApp Business App, the WhatsApp Business Platform API, Meta Business Suite and advertising on Facebook and Instagram.
Meta makes advertising & ppc management, ai tools, whatsapp automation and ai agent & llm development platforms. Its products listed on App Advisor are Meta Ads Manager (Facebook and Instagram ad management), Meta AI (AI assistant inside WhatsApp, Instagram and Facebook), Meta Llama (Open-weight Llama models), WhatsApp (The most used messaging app in India), Facebook (Social network) and Instagram (Photo and Reels social app).
Meta Ads Manager: Free; Meta AI: Free; Meta Llama: Free; WhatsApp: Free; Facebook: Free; Instagram: Free; Meta Business Suite: Free; Docusaurus: Free. These are the starting prices on App Advisor's listings — confirm on Meta's official pricing page before you buy.
Yes. Meta Ads Manager, Meta AI, Meta Llama, WhatsApp, Facebook, Instagram, Meta Business Suite, Docusaurus, Meta Pixel, React, Messenger for Business, WhatsApp Video, Meta Business Manager, WhatsApp Business App, React Native, Meta Ads Library, Meta Commerce Manager, Instagram Creator Studio, Meta Business Suite Ads, WhatsApp Pay, Threads, Instagram Reels and Facebook Marketplace offer a free plan or free tier.
Popular alternatives in the same categories include Google Ads by Google, LinkedIn Campaign Manager by LinkedIn, Microsoft Advertising by Microsoft, Amazon Ads by Amazon and AdRoll by AdRoll (NextRoll).
Company details researched from official sources, last updated 2026-09-14: [1], [2], [3], [4].
Get an instant demo