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Meta

Menlo Park, California Founded 2004 24 products

Official website
Products
24
Categories
12
Free plans
23
Guides
1

About Meta

Meta Platforms, Inc., formerly Facebook, Inc., is a US technology company headquartered at 1601 Willow Road, Menlo Park, California. It was founded in 2004 with the launch of Facebook. It now also runs Messenger, Instagram and WhatsApp, and is investing in mixed reality and AI. Mark Zuckerberg is founder, Chairman and CEO. Meta's 2025 Form 10-K reported 78,865 employees at 31 December 2025. The company renamed itself from Facebook to Meta on 28 October 2021 to bring its apps and technologies under one company brand.

For Indian businesses, Meta's most relevant tools are the free WhatsApp Business App for small businesses, and the WhatsApp Business Platform (API) used by larger companies and software vendors for customer messaging. Businesses also use Meta Business Suite to manage Facebook and Instagram pages, Meta Ads Manager for paid advertising, and Instagram's creator and professional tools.

Meta makes most of its money from advertising, bought on self-serve auction pricing. The WhatsApp Business Platform charges per message or conversation, and most businesses access it through Business Solution Providers, many of them Indian software companies. WhatsApp Business App and Business Suite are free to use.

Meta trades on the Nasdaq Global Select Market under the symbol META. Its senior team includes Chief Financial Officer Susan Li and Chief Operating Officer Javier Olivan. From the fourth quarter of 2021, Meta began reporting results in two segments: Family of Apps and Reality Labs. Meta describes its mission as building the future of human connection and the technology that makes it possible. India is one of WhatsApp's largest markets, but Meta's filings do not give Indian user or revenue figures.

Key facts

Legal name
Meta Platforms, Inc.
Headquarters
Menlo Park, California, United States
Founded
2004
Founders
Mark Zuckerberg
Ownership
Listed on Nasdaq (META)
Made in India
No
Products listed
24
Platforms
Web, Android, iOS
Deployment
Cloud
Official website
facebook.com

Meta products compared

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Meta · AI tools

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AI assistant inside WhatsApp, Instagram and Facebook.

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Leadership & history

Leadership

  • Mark ZuckerbergFounder, Chairman and CEO
  • Susan LiChief Financial Officer
  • Javier OlivanChief Operating Officer

Timeline

  1. 2004 Facebook launched
  2. 2012 Mark Zuckerberg became Chairman of the board
  3. 2021 Facebook, Inc. renamed Meta Platforms, Inc. (28 October)
  4. 2022 Susan Li became CFO and Javier Olivan COO

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Meta FAQs

Who owns WhatsApp Business?

WhatsApp is owned by Meta Platforms, Inc., a US company listed on Nasdaq.

Where is Meta headquartered?

At 1601 Willow Road, Menlo Park, California.

Is Meta an Indian company?

No. Meta is a US company. India is one of WhatsApp's largest markets.

Who is the CEO of Meta?

Mark Zuckerberg, who founded the company, is CEO and Chairman.

What does Meta offer businesses in India?

WhatsApp Business App, the WhatsApp Business Platform API, Meta Business Suite and advertising on Facebook and Instagram.

What does Meta do?

Meta makes advertising & ppc management, ai tools, whatsapp automation and ai agent & llm development platforms. Its products listed on App Advisor are Meta Ads Manager (Facebook and Instagram ad management), Meta AI (AI assistant inside WhatsApp, Instagram and Facebook), Meta Llama (Open-weight Llama models), WhatsApp (The most used messaging app in India), Facebook (Social network) and Instagram (Photo and Reels social app).

How much does Meta cost?

Meta Ads Manager: Free; Meta AI: Free; Meta Llama: Free; WhatsApp: Free; Facebook: Free; Instagram: Free; Meta Business Suite: Free; Docusaurus: Free. These are the starting prices on App Advisor's listings — confirm on Meta's official pricing page before you buy.

Does Meta have a free plan?

Yes. Meta Ads Manager, Meta AI, Meta Llama, WhatsApp, Facebook, Instagram, Meta Business Suite, Docusaurus, Meta Pixel, React, Messenger for Business, WhatsApp Video, Meta Business Manager, WhatsApp Business App, React Native, Meta Ads Library, Meta Commerce Manager, Instagram Creator Studio, Meta Business Suite Ads, WhatsApp Pay, Threads, Instagram Reels and Facebook Marketplace offer a free plan or free tier.

What are the best alternatives to Meta?

Popular alternatives in the same categories include Google Ads by Google, LinkedIn Campaign Manager by LinkedIn, Microsoft Advertising by Microsoft, Amazon Ads by Amazon and AdRoll by AdRoll (NextRoll).

Company details researched from official sources, last updated 2026-09-14: [1], [2], [3], [4].

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