Email API and delivery from Netcore, built in Mumbai.
Made in IndiaFree plan
Starts at
Free plan
Sales & Marketing
Best Email marketing software in India (2027)
Email marketing software sends newsletters and automated sequences, manages lists and reports on opens, clicks and revenue. Deliverability and pricing per contact are what separate products once the editors all look similar.
154 products compared26 made in India74 with a free plan
Top rated here
1Pepipost by Netcore
Email API and delivery from Netcore, built in Mumbai.
Free plan
Zoho Campaigns
Email marketing with CRM sync.
Free plan
listmonk
Open-source newsletter and mailing list manager from Zerodha.
Free
Mailmodo
Interactive AMP email marketing platform built in India.
USD 149/month · Lite plan, billed annually
Mailercloud
Affordable email marketing from India.
USD 10/month · Premium, 5,000 contacts, billed monthly
View
Email marketing with CRM sync.
Made in IndiaFree plan
Starts at
Free plan
Open-source newsletter and mailing list manager from Zerodha.
Made in IndiaFreeOpen source
Starts at
Free
Interactive AMP email marketing platform built in India.
Made in IndiaFree plan
Starts at
USD 149/month · Lite plan, billed annually
Affordable email marketing from India.
Made in IndiaFree plan
Starts at
USD 10/month · Premium, 5,000 contacts, billed monthly
Bulk email with built-in SMTP.
Made in India
Starts at
₹2,000/mo
Email marketing with unlimited sends.
Made in India
Starts at
₹800/mo
CRM with sales intelligence and email marketing.
Made in India
Starts at
₹1,200/mo
Transactional email service from Zoho.
Made in IndiaBest value
Starts at
₹210/mo
Interactive AMP email campaigns.
Made in IndiaFree plan
Starts at
Free plan
Pune-built email and SMS marketing automation platform with a free tier of 20,000 emails.
Made in IndiaFree plan
Starts at
Free plan
Pay-as-you-go email marketing.
Made in IndiaBest value
Starts at
₹500/mo
CPaaS platform for bulk SMS, transactional email, voice calls, WhatsApp API and RCS.
Made in India
Starts at
₹1,499/mo
CPaaS provider for bulk SMS, WhatsApp, RCS, voice and email business communication.
Made in India
Starts at
On request
Web SMS, bulk SMS and digital marketing services for businesses in India.
Made in India
Starts at
On request
Bulk SMS platform for promotional, transactional and OTP SMS with DLT-registered sender IDs, voice calls and IVR.
Made in India
Starts at
Paid plans
DLT-authorised bulk SMS gateway for A2P business messaging with API access and credits that never expire.
Made in India
Starts at
Paid plans
DLT-authorised bulk SMS, OTP SMS and SMS API provider with WhatsApp API for registered businesses.
Made in India
Starts at
Paid plans
Omnichannel marketing platform for email, SMS, WhatsApp and automation.
Made in India
Starts at
On request
Business messaging platform for bulk SMS, RCS, WhatsApp chatbot, IVR and missed call services.
Made in India
Starts at
On request
Bulk SMS service with lifetime-validity credits, DND auto-refund and a free white label panel, plus OTP SMS and RCS.
Made in India
Starts at
Paid plans
DLT-compliant platform for bulk SMS, WhatsApp Business API, RCS, voice and AI agents with a developer API.
AI poweredMade in India
Starts at
Paid plans
Bulk SMS service with two-way SMS and SMPP gateway for promotional and transactional messaging.
Made in India
Starts at
Paid plans
DLT-registered APIs for transactional, promotional and OTP SMS, RCS, voice broadcasting and WhatsApp messaging.
Made in India
Starts at
Paid plans
Unified marketing automation platform with landing pages, forms, segmentation, lead scoring and email campaigns.
Made in India
Starts at
Paid plans
AI digital marketing software covering SEO automation, content, social media, email marketing and lead management.
AI poweredMade in India
Starts at
On request
Transactional and marketing email API.
RecommendedFree plan
Starts at
Free plan
Email marketing and automation for small businesses.
Free plan
Starts at
Free plan
Email API for developers.
RecommendedFree plan
Starts at
Free plan
Affordable email marketing and API.
Free plan
Starts at
Free plan
Reliable outbound SMTP service.
Free plan
Starts at
Free plan
Email marketing, automation and webinars.
Free plan
Starts at
Free plan
High-volume email delivery.
Free plan
Starts at
Free plan
Email marketing and transactional email.
Free plan
Starts at
Free plan
Email marketing with templates and automation.
Free plan
Starts at
Free plan
Open-source marketing automation.
FreeOpen source
Starts at
Free
Email marketing and landing pages.
Free plan
Starts at
Free plan
Email marketing and automation with CRM.
Starts at
₹1,200/mo
Email testing and sending platform.
Free plan
Starts at
Free plan
Low-cost email sending service on AWS.
Recommended
Starts at
Pay as you go
Fast transactional email delivery.
Starts at
₹1,200/mo
Simple email marketing with website builder.
Free plan
Starts at
Free plan
Newsletter publishing with paid subscriptions.
Free
Starts at
Free
Email marketing for creators.
Free plan
Starts at
Free plan
Email marketing for small businesses.
Starts at
₹1,000/mo
Email marketing with drag-and-drop builder.
Starts at
₹900/mo
Low-cost email marketing.
Free plan
Starts at
Free plan
Self-hosted email marketing application.
Starts at
₹5,000/mo
Self-hosted newsletter app using Amazon SES.
Mobile app
Starts at
₹6,000/mo
Email marketing and automation.
Starts at
₹800/mo
Ordered by App Advisor rating. Nothing here is paid placement — see how we rate software.
How to choose email marketing software
Check pricing per contact and per send; some products charge on list size even for unsubscribed contacts.
Test deliverability to Gmail and Outlook with your own domain before you commit.
If you send transactional email too, a product with both marketing and API sending simplifies your stack.
What to look for
- ✓ Drag-and-drop editor and templates
- ✓ List management and segmentation
- ✓ Automation sequences
- ✓ A/B testing
- ✓ Deliverability tools (SPF, DKIM, warm-up)
- ✓ Transactional email API
- ✓ Forms and landing pages
- ✓ E-commerce and CRM integrations
Schedule a demo
Let us arrange your demos, free
Email marketing software — frequently asked questions
Is there free email marketing software?+
Yes. Brevo, Mailchimp, MailerLite and Zoho Campaigns all have free tiers with contact or send limits. Indian products such as Mailmodo and Mailercloud also offer free or low-cost plans.
Email marketing software — popular searches
Related categories
India buyer's guide
Email marketing software in India: prices, free plans and how to choose
Email marketing software sends newsletters, promotional campaigns and automated sequences such as welcome series, abandoned-cart reminders and renewal nudges. For Indian D2C brands, B2B exporters, education providers and SaaS companies, it is still one of the few channels where you own the audience list rather than renting reach from a platform, and where a message can carry detailed product information and links.
What separates strong tools from weak ones is deliverability: domain authentication with SPF, DKIM and DMARC, clean shared sending infrastructure, and list hygiene that keeps you out of spam folders at large mailbox providers. After that come segmentation, automation, templates that render well on mobile, and honest reporting. A tool with pretty templates but poor inbox placement will quietly waste every campaign.
Best email marketing software in India: verified comparison
The best email marketing software for an Indian business delivers to the inbox first and looks good second. Check domain authentication setup, dedicated or well-managed shared IPs, bounce and complaint handling, and the ability to meet bulk-sender requirements of major mailbox providers such as one-click unsubscribe. Then compare segmentation, automation builders, e-commerce integrations, template editors and reporting on opens, clicks and revenue.
| Product | Lowest published price | Free plan | Free trial | Demo |
|---|---|---|---|---|
| Pepipost by NetcoreMade in India | Not published | — | 30 days source | On request source |
| Zoho CampaignsMade in India | Not published | Yes source | 14 days source | — |
| listmonkMade in India | Not published | Yes source | — | On request source |
| MailercloudMade in India | Not published | Yes source | — | On request source |
| Mailchimp | ₹0 per month source | Yes source | 30 days source | On request source |
| Pabbly Email MarketingMade in India | ₹1,499 per month source | — | 30 days source | — |
| Mailgun | Not published | Yes source | 30 days source | — |
| Elastic Email | Not published | Yes source | — | — |
| SMTP2GO | Not published | Yes source | — | — |
| GetResponse | ₹1,492 per month source | — | 14 days source | On request source |
| SendXMade in India | Not published | — | Yes source | — |
| SendGrid | Not published | — | Yes source | — |
Checked on each vendor's official website (September 2026). A dash means the vendor does not publish it or we could not verify it — not that the feature is missing. Prices exclude GST unless the source says otherwise. App Advisor publishes no user ratings.
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Get free demos and price quotes from top email marketing software vendors
Tell us your team size, city and budget. An advisor sends a shortlist that fits and arranges demos; vendors quote you directly. Compare prices for your team size before you commit.
Choosing email marketing software: top picks, Indian options and reviews
Top email marketing software for small business in India
A small business needs to send a monthly newsletter and a few offers without learning a complex tool. Look for drag-and-drop templates, simple list imports from spreadsheets, signup forms for your website, basic automations like a welcome email, and help with domain authentication. Pricing based on contacts can rise quickly, so estimate list growth before choosing a plan.
Indian email marketing software
Email tools built in India often bill in INR with GST invoices, offer support in Indian hours, and integrate with local e-commerce platforms, payment gateways and CRMs. Some pair email with SMS and WhatsApp in one campaign builder, which suits Indian audiences who respond on several channels. Templates in Indian languages and festival-season campaign calendars are also common additions.
Pepipost by NetcoreZoho CampaignslistmonkMailmodoMailercloudPabbly Email MarketingSendXSalezShark
Email marketing software reviews in India
App Advisor does not publish user ratings. Reviews of email tools rarely mention deliverability in detail, which is the most important factor. Look for reports of spam-folder problems, account suspensions and support response. In your trial, authenticate your domain, send test campaigns to seed addresses at major providers, and check inbox placement and rendering on mobile. How App Advisor rates software.
Email marketing software comparison in India
An email marketing comparison should cover deliverability infrastructure, authentication support, list and contact limits, segmentation, automation workflows, template editor and mobile rendering, A/B testing, e-commerce and CRM integrations, transactional email support, reporting, data export, and compliance features such as consent records and unsubscribe handling. Weigh support quality, since deliverability problems need fast expert help.
What email marketing software costs in India
Email marketing software price in India
Email marketing software is commonly priced by the number of contacts stored, the number of emails sent per month, or a combination. Some tools charge per email credit on a pay-as-you-go basis, and others offer tiers that unlock automation, A/B testing and dedicated IPs. Transactional email is often billed separately by volume.
- Mailchimp — from ₹0 per month (Free) source
- Pabbly Email Marketing — from ₹1,499 per month (Standard) source
- GetResponse — from ₹1,492 per month (Starter) source
Email marketing software subscription cost in India
Costs rise with list size, send volume, dedicated IP add-ons, extra users, premium templates, and multichannel credits for SMS or WhatsApp. Annual plans cost less per month but commit you. GST at 18% is charged on the subscription invoice. Remember the hidden cost of keeping inactive contacts on contact-based plans; regular list cleaning saves money and improves deliverability.
Free plans, free trials and demos
Free email marketing software in India
Free email marketing plans typically cap contacts and daily or monthly sends, add vendor branding to emails, and limit automation, segmentation and support. They suit a new newsletter or a small list, but businesses sending regular promotions or automated sequences soon need paid tiers, especially for removing branding and getting deliverability help.
- Zoho Campaigns — free plan: “The forever-free plan allows you to add and manage up to 2,000 contacts and send up to 6,0” source
- listmonk — free plan: “Free and open source self-hosted newsletter, mailing list manager” source
- Mailercloud — free plan: “The Free plan is free forever with 12,000 emails a month to 1,000 contacts” source
- Mailchimp — free plan: “Limit of 250 contacts ₹ 0 /month†” source
- Mailgun — free plan: “Free Test us out for $ 0 /mo 100 emails/day included” source
- Elastic Email — free plan: “Free $0 / month for up to 1,000 contacts and up to 3,000 emails/month” source
- SMTP2GO — free plan: “Get started with our free plan for up to 1,000 emails per month.” source
Email marketing software free trial in India
Trial lengths as each vendor states them are listed on the free email marketing software page.
Email marketing software demo in India
In an email marketing demo, ask how the vendor handles domain authentication, what IP options exist, how bounces and complaints are processed, and what support is available for deliverability issues. Ask to see segmentation based on purchase behaviour, an abandoned-cart flow, template editing on mobile, and how contact data can be exported if you leave.
Email marketing software by type of business
Email marketing software for startups in India
Startups often need email for onboarding, product updates and lifecycle automation. Look for event-based triggers from your app, APIs, transactional and marketing email in one place, and pricing that grows sensibly with your user base. Clean data practices from day one save deliverability trouble later.
Email marketing software for MSMEs in India
MSMEs sending promotions to customers and dealers need simple segmentation, scheduling around festivals and sales, and reliable delivery. Integration with your CRM, billing or e-commerce platform reduces manual list updates. Check support availability in Indian hours and whether the vendor helps with authentication and list cleaning.
Email marketing software for manufacturers in India
Manufacturers use email to reach distributors, dealers and export buyers with catalogues, price updates and trade show invitations. Useful features include segmentation by region or product line, attachments or hosted PDF links, B2B lead scoring, and CRM integration. Deliverability to corporate mail servers and proper sender reputation are critical.
Email marketing software for retailers in India
Retailers, especially D2C and e-commerce brands, depend on automated flows: welcome series, abandoned cart, browse abandonment, post-purchase and win-back. Check integrations with your store platform, product recommendation blocks, coupon code handling, and revenue attribution. Festival-season volume spikes need a plan that allows temporary higher sending.
Email marketing software for agencies in India
Agencies managing email for several clients need multi-account management, client-level permissions, white-label reporting and template libraries. Check how billing works across client accounts, whether each client can use its own domain authentication and IPs, and how quickly accounts can be set up or handed back.
- Zoho Campaigns — “For Businesses For Agencies” source
GST and switching providers
Email marketing software with GST support
For email marketing software, GST matters mainly for the subscription invoice: request a GST invoice with your GSTIN to claim input tax credit on the 18% GST. If the vendor is outside India and does not charge GST, you may need to account for reverse charge. For retailers, promotional emails should show prices consistent with GST-inclusive billing on your store.
Email marketing software alternatives in India
Look for alternatives when deliverability declines, costs rise with list growth, or automation features fall short. Before switching, export contacts with consent and subscription status, segment tags, and campaign history. Warm up sending on the new platform gradually, especially with a new domain or IP, to avoid spam filtering.
Pepipost by Netcore alternativesZoho Campaigns alternativeslistmonk alternativesMailmodo alternativesMailercloud alternativesSendGrid alternatives
Partner, affiliate and reseller programs
Email marketing software affiliate program in India
Affiliate programmes for email marketing tools usually pay recurring or one-time commissions on subscriptions from referred customers. They suit marketing educators, bloggers and consultants. Check tracking length, whether commissions apply to upgrades, and rules on paid search and coupon promotion.
Email marketing software partner program in India
Partners typically offer setup, migration, template design, automation building and deliverability consulting. Check whether the vendor offers certifications, partner directories, co-marketing, and a multi-account dashboard for managing client accounts.
Email marketing software reseller program in India
Resellers of email marketing software may offer white-labelled platforms or resell credits with local billing and support. Before signing, check control over sending reputation, who handles abuse complaints, margins, and whether the vendor can suspend accounts without notice.
- Mailercloud — Mailercloud Affiliate (affiliate): When your referrals make a payment on Mailercloud, you will receive a commission program page
- SMTP2GO — SMTP2GO Resellers (reseller) program page
- SMTP2GO — SMTP2GO Affiliates (affiliate): You’ll earn a recurring 20% commission on all payments collected from referred a program page
- GetResponse — GetResponse Affiliate Program (affiliate): 40% commission for 12 months program page
- GetResponse — GetResponse Partnership Program (agency): Up to 50% commission for customer lifetime program page
All verified programs across categories are in the software partner program directory. More India software guides: business software in India.
Email marketing software in India: FAQs
Why do my marketing emails land in spam?+
Common causes include missing domain authentication, sending to old or purchased lists, high complaint or bounce rates, and content that looks spammy. Set up SPF, DKIM and DMARC, clean your list, send consistently, and make unsubscribing easy. A good email tool shows these metrics and helps diagnose problems.
Is it legal to email customers in India without consent?+
India's data protection law requires a lawful basis, typically consent, for processing personal data, and marketing without clear consent is risky. Keep consent records, provide an easy unsubscribe link, and honour opt-outs promptly. Seek legal advice for your specific use case.
Should I buy an email list to grow faster?+
Bought lists usually contain outdated or unconsenting addresses, which leads to bounces, complaints and blocked sending. Most email platforms prohibit them. Growing your own list through signup forms, checkout opt-ins and lead magnets is slower but far better for deliverability.
What is the difference between marketing and transactional email?+
Marketing emails promote offers or content to a list, while transactional emails are triggered by user actions, such as order confirmations or password resets. Transactional emails need high reliability and are often sent through a separate service or IP. Some tools handle both.
How often should I email my list?+
It depends on your audience and content. Consistency matters more than frequency. Watch unsubscribe and complaint rates: if they rise, reduce frequency or improve relevance. Segmenting by interest lets you send more often to engaged contacts without annoying others.
Can I combine email with SMS and WhatsApp campaigns?+
Many tools, especially those focused on India, offer multichannel campaigns. You can send an email and follow up with SMS or WhatsApp to non-openers. Check pricing for each channel and make sure consent is captured separately for each.
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