Head to head · Email marketing software
listmonk vs SendGrid
Pricing, features, India readiness and rating compared. listmonk rates highest.
| Compare | listmonk | SendGrid |
|---|---|---|
| Category | Email marketing software | Email marketing software |
| Vendor | Zerodha | Twilio |
| Headquarters | Bengaluru, Karnataka | Denver, United States |
| Made in India | Yes | No |
| Starting price | Free | Free plan |
| Free plan | Yes | Yes |
| Free trial | No | Yes |
| Published pricing | Yes | Yes |
| Deployment | cloud | cloud |
| Mobile apps | No | No |
| Founded | 2019 | 2009 |
| Best for | Startup, Small business, SMB | Startup, Small business, SMB |
| App Advisor rating | 4.7 / 5 | 4.6 / 5 |
listmonk: pros & cons
- +Completely free to use
- +Built in India with GST-ready workflows and local support hours
- −Feature depth for your specific workflow should still be verified in a demo
Key features
- Drag-and-drop editor and templates
- List management and segmentation
- Automation sequences
- A/B testing
- Deliverability tools (SPF, DKIM, warm-up)
- Transactional email API
SendGrid: pros & cons
- +Free plan available to evaluate at zero cost
- +17 years in business — a mature, stable product
- +One of the top-ranked email marketing software options in our catalogue
- −Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit
Key features
- Drag-and-drop editor and templates
- List management and segmentation
- Automation sequences
- A/B testing
- Deliverability tools (SPF, DKIM, warm-up)
- Transactional email API
Get an instant demo
See listmonk live, with an App Advisor discount
Frequently asked questions
Which is better, listmonk or SendGrid?+
listmonk scores higher on App Advisor's rating (4.7/5) for pricing transparency, India readiness and maturity. The right choice depends on your workflow — request demos of both.
Is listmonk cheaper than SendGrid?+
listmonk starts at Free and SendGrid at Free plan. Compare per-user costs at your team size, and remember GST is added on top.
Can I switch from listmonk to SendGrid?+
Most email marketing software products import CSV or Excel data; check whether historical records, attachments and integrations move too before you switch.