Head to head · Marketing automation
Zoho Marketing Automation vs CleverTap
Pricing, features, India readiness and rating compared. Zoho Marketing Automation rates highest.
Lead nurturing and multichannel campaigns integrated with Zoho CRM.
Made in IndiaFree plan
| Compare | Zoho Marketing Automation | CleverTap |
|---|---|---|
| Category | Marketing automation | Marketing automation |
| Vendor | Zoho Corporation | CleverTap |
| Headquarters | Chennai, Tamil Nadu | Mountain View, California |
| Made in India | Yes | Yes |
| Starting price | Free plan | Free plan |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Published pricing | Yes | Yes |
| Deployment | cloud | cloud |
| Mobile apps | No | Yes |
| Founded | 1996 | 2013 |
| Best for | Startup, Small business, SMB | Startup, Small business, SMB |
| App Advisor rating | 4.8 / 5 | 4.8 / 5 |
Zoho Marketing Automation: pros & cons
- +Free plan available to evaluate at zero cost
- +Built in India with GST-ready workflows and local support hours
- +30 years in business — a mature, stable product
- +Covers more than one software category, reducing the number of tools you run
- −Feature depth for your specific workflow should still be verified in a demo
Key features
- Customer segmentation and journeys
- Email, SMS, WhatsApp, push and in-app
- Behavioural triggers and A/B tests
- Landing pages and forms
- Lead scoring
- Attribution and campaign analytics
CleverTap: pros & cons
- +Free plan available to evaluate at zero cost
- +Built in India with GST-ready workflows and local support hours
- +13 years in business — a mature, stable product
- +Native mobile apps for work on the go
- +One of the top-ranked marketing automation options in our catalogue
- −Feature depth for your specific workflow should still be verified in a demo
Key features
- Customer segmentation and journeys
- Email, SMS, WhatsApp, push and in-app
- Behavioural triggers and A/B tests
- Landing pages and forms
- Lead scoring
- Attribution and campaign analytics
Get an instant demo
See Zoho Marketing Automation live, with an App Advisor discount
Frequently asked questions
Which is better, Zoho Marketing Automation or CleverTap?+
Zoho Marketing Automation scores higher on App Advisor's rating (4.8/5) for pricing transparency, India readiness and maturity. The right choice depends on your workflow — request demos of both.
Is Zoho Marketing Automation cheaper than CleverTap?+
Zoho Marketing Automation starts at Free plan and CleverTap at Free plan. Compare per-user costs at your team size, and remember GST is added on top.
Can I switch from Zoho Marketing Automation to CleverTap?+
Most marketing automation products import CSV or Excel data; check whether historical records, attachments and integrations move too before you switch.
More comparisons
Zoho Marketing Automation vs FreshmarketerZoho Marketing Automation vs Zoho CampaignsZoho Marketing Automation vs HubSpot Marketing HubZoho Marketing Automation vs MailmodoCleverTap vs FreshmarketerCleverTap vs Zoho CampaignsCleverTap vs HubSpot Marketing HubCleverTap vs MailmodoFreshmarketer vs Zoho CampaignsFreshmarketer vs HubSpot Marketing HubFreshmarketer vs MailmodoZoho Campaigns vs HubSpot Marketing Hub