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Best CPQ Software (2026)

When a product or service has many configurable options — bundles, add-ons, tiered pricing, discount rules — a plain quoting tool breaks down fast, and manual quotes start carrying pricing mistakes. CPQ (configure, price, quote) software is built specifically to handle that complexity: it enforces which combinations are valid and which pricing rules apply, so a rep can't accidentally quote something wrong.

248 products compared185 made in India47 with a free planfrom ₹100/mo

CPQ Software products

App Advisor doesn't have a dedicated CPQ Software category yet, so these are related crm software listings that cover part of the job. Confirm the specific capability in a demo, or ask the advisor for a shortlist.

Zoho CRM logo

Zoho Corporation

4.9App Advisor rating

Sales CRM with deep customisation and a very large integration ecosystem.

RecommendedFeaturedMade in India

Starts at

₹800/mo

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Freshsales logo

Freshworks

4.8App Advisor rating

Sales CRM with built-in phone, email and chat.

RecommendedFeaturedMade in India

Starts at

₹750/mo

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LeadSquared logo

LeadSquared

4.7App Advisor rating

Sales execution CRM built for high-volume inside-sales teams.

RecommendedFeaturedMade in India

Starts at

₹2,500/mo

View
Vtiger CRM logo

Vtiger

4.7App Advisor rating

Open-source-rooted CRM with sales, support and marketing, built in Bengaluru.

Made in IndiaFree planOpen source

Starts at

Free plan

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Kylas CRM logo

Kylas

4.7App Advisor rating

Flat-fee Indian CRM with unlimited users instead of per-seat pricing.

TrendingMade in IndiaFree plan

Starts at

Free plan

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Zoho Bigin logo

Zoho Corporation

4.7App Advisor rating

Pipeline-centric CRM for very small businesses from Zoho.

Made in IndiaFree plan

Starts at

Free plan

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HubSpot CRM logo

HubSpot

4.7App Advisor rating

Free CRM that scales into a paid sales, marketing and service suite.

FeaturedFree plan

Starts at

Free plan

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Salesforce Sales Cloud logo

Salesforce

4.7App Advisor rating

Enterprise sales CRM with the deepest customisation and partner ecosystem.

FeaturedFree plan

Starts at

Free plan

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SalesBabu CRM logo

SalesBabu Business Solutions

4.7App Advisor rating

Cloud CRM for SMEs with lead, quotation and service tracking.

Made in India

Starts at

₹1,000/mo

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Freshsales Suite logo

Freshworks

4.7App Advisor rating

Sales and marketing CRM bundle from Freshworks.

Made in IndiaFree plan

Starts at

₹1,300/mo

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Corefactors logo

Corefactors

4.6App Advisor rating

RevOps CRM with telephony and marketing for Indian SMBs.

Made in India

Starts at

₹199/mo

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Cratio CRM logo

Cratio Software

4.6App Advisor rating

Sales CRM with lead capture from IndiaMART and Justdial.

Made in India

Starts at

₹700/mo

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Odoo CRM logo

Odoo

4.6App Advisor rating

Open-source CRM you can start with one free app.

Free planMobile appOpen source

Starts at

Free plan

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Zoho CRM Mobile logo

Zoho Corporation

4.6App Advisor rating

Mobile app for Zoho CRM with call logging and check-ins.

Made in IndiaFree planMobile app

Starts at

Free plan

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Bitrix24 logo

Bitrix24

4.6App Advisor rating

Free CRM with tasks, chat and website builder.

Free plan

Starts at

Free plan

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Zoho CRM Plus logo

Zoho Corporation

4.6App Advisor rating

Unified customer experience suite from Zoho.

Made in India

Starts at

₹3,400/mo

View
SuiteCRM logo

SalesAgility

4.6App Advisor rating

Open-source CRM forked from SugarCRM.

FreeOpen source

Starts at

Free

View
Agile CRM logo

Agile CRM

4.5App Advisor rating

Sales, marketing and service CRM with free tier.

Free plan

Starts at

Free plan

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Sales Simplify logo

Sales Simplify

4.5App Advisor rating

Lead and pipeline management for Indian SMBs.

Made in IndiaFree plan

Starts at

Free plan

View
Capsule CRM logo

Zestia

4.5App Advisor rating

Simple CRM for small businesses.

Free plan

Starts at

Free plan

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CompanyHub logo

CompanyHub

4.5App Advisor rating

Customisable CRM for SMBs with sales automation.

Made in India

Starts at

₹1,200/mo

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SalezShark logo

SalezShark

4.5App Advisor rating

CRM with sales intelligence and email marketing.

Made in India

Starts at

₹1,200/mo

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Maple CRM logo

Denisys Technologies

4.5App Advisor rating

Cloud CRM for sales and service teams.

Made in IndiaBest value

Starts at

₹500/mo

View

See all 249 crm software products

The business case is accuracy at speed — complex quotes go out faster and with fewer pricing errors, which matters directly for margin and for how many deals slip because of a slow, wrong, or reworked quote. There's no standalone CPQ category in this catalogue, so this page draws on CRM software, where CPQ-style features often live as an add-on.

What is CPQ software?

CPQ stands for configure, price, quote. It's software that guides a rep through selecting valid product configurations, automatically applies the correct pricing and discount rules, and generates an accurate quote — removing the manual pricing calculations that cause errors with complex products.

Before shortlisting, it helps to write down the two or three specific problems you're trying to fix — slow follow-ups, lost quotes, unclear reporting — since that list is a better filter than any generic feature comparison of cpq software tools.

Key features to look for

  • Guided configuration – prevents invalid product/option combinations from being quoted.
  • Rule-based pricing – automatic tiered, volume or bundle pricing without manual calculation.
  • Discount governance – enforces approval thresholds so discounts stay within policy.
  • Quote-to-order flow – an approved quote should convert cleanly into an order or invoice.
  • Integration with CRM and ERP – CPQ rarely works well as a standalone island.
  • Approval workflows for non-standard deals – exceptions routed automatically, not by email.
  • Multi-currency/tax handling – relevant for businesses selling across regions.

None of these features matter if the team won't actually use the tool day to day, so weigh ease of adoption as heavily as the feature checklist itself when comparing cpq software options.

Why 'related software' here

There's no dedicated CPQ category in this catalogue — CPQ capability most commonly shows up as an advanced feature or add-on within full CRM platforms rather than as a separate standalone product. If your configuration and pricing rules are genuinely complex, check specifically for CPQ features within a shortlisted CRM rather than assuming basic quoting will scale to it.

It's also worth asking how long it takes to add a genuinely new product line into the configuration rules, since that ongoing maintenance effort matters as much as the initial setup.

How to choose (and what to ask in a demo)

Ask the vendor to configure a real, complex example from your own product catalogue — this exposes whether the tool can actually handle your pricing rules, not a simplified demo case. Ask how discount governance works and whether it's flexible enough for exceptions that still need a human approval step.

Ask about integration with your ERP or billing system, since CPQ's value drops sharply if quotes have to be re-entered manually downstream.

It's also worth checking how the tool handles a genuinely one-off custom deal that doesn't fit any standard configuration, since rigid CPQ rules can sometimes get in the way of a legitimate exception.

At a glance

BudgetEntry pricing starts at ₹100/month in this list.

India fit185 of 248 are built in India, with GST and rupee billing handled natively.

Try before you buy47 products have a free plan you can run a real month on.

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CPQ Software — frequently asked questions

What does CPQ stand for?+

Configure, Price, Quote — software that guides valid product configuration, applies correct pricing automatically, and generates the quote in one flow.

Do small businesses need CPQ software?+

Usually not — CPQ is most valuable when products have many configurable options or tiered pricing; simpler, fixed-price offerings are well served by basic quoting in a CRM.

Is CPQ software a standalone product or part of a CRM?+

It varies — some vendors sell CPQ as an add-on module to a CRM, while others offer it as a separate platform that integrates with your existing CRM or ERP.

How does CPQ prevent pricing errors?+

By enforcing pricing and discount rules automatically based on the configuration selected, rather than relying on a rep to calculate or remember the correct price manually.

Can CPQ software connect to ERP for order processing?+

Most CPQ tools are designed to integrate with ERP or billing systems so an approved quote flows into an order without manual re-entry — confirm this for your specific ERP.

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