Starts at
₹800/mo
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by Zoho Corporation · Chennai, Tamil Nadu · Since 1996
Pipeline-centric CRM for very small businesses from Zoho.
Bigin is Zoho's pipeline-first CRM for very small teams: a trading firm with three salespeople, a coaching institute tracking admissions, or a service agency that has outgrown a WhatsApp group and an Excel sheet. It is built around visual team pipelines rather than the module-heavy setup of Zoho CRM, so most owners can get a usable pipeline running in an afternoon. Zoho is a Chennai-founded company, and Bigin sits alongside Zoho Books, Zoho Invoice and the rest of the Zoho stack.
Bigin does the basics well. Every paid plan includes email and WhatsApp integration, built-in cloud telephony, payment links, booking pages and mobile apps for Android and iOS. Premier adds stage transition rules, lookup and formula fields, multi-currency, duplicate cleanup and Zia AI features such as record summaries and an email reply assistant, with 1,000 AI credits a month. Bigin 360 raises the ceilings to 15 pipelines, one million records and 100 automation rules, and adds File Cabinet storage and Email-In aliases.
The limits are where you feel the trade-off. The Free plan is a single user with 500 records, one pipeline and three automations, which is fine for testing but not for a team. Express caps you at three pipelines and 30 automations, and anything like territory management, approval processes or deep reporting means moving to Zoho CRM. Analytics beyond the built-in dashboards relies on Zoho Analytics.
Zoho's own India pricing note lists Express at ₹400, Premier at ₹720 and Bigin 360 at ₹1,080 per user per month when billed annually, against US$7, US$12 and US$18 on the global page. Monthly billing costs more, and buying inside the iOS app is pricier still (Express at ₹649 per user per month). The global pricing page carries two conflicting tax lines, one saying prices include local taxes and another saying GST is added, so confirm the GST treatment with Zoho before you budget. Zoho offers a 15-day trial with no card, after which the account drops to Free instead of charging you. For a five-person team on annual Express, budget about ₹24,000 a year before GST.
What works well
What to watch out for
Best suited for: Indian micro and small businesses with 1 to 20 salespeople moving off spreadsheets · Teams that sell over WhatsApp and phone and want both logged against the deal · Businesses already on Zoho Books or Zoho Invoice · Service firms that need booking pages and payment links attached to the pipeline
Analysing Zoho Bigin — pricing, features, reviews and alternatives…
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Researched from Zoho Bigin's official product pages · updated October 2026.
Pipelines and deals
Communication
Automation and AI
Customisation and data
Admin and analytics
AI capabilities
Every edition as published by the vendor · free trial: 15 days, no credit card; account moves to Free afterwards. Prices exclude GST unless stated. Full Zoho Bigin pricing breakdown
Free
₹0
Forever free, 1 user
Express
₹400 /user/month
Billed annually (US$7 annual / US$9 monthly on global page)
Premier
₹720 /user/month
Billed annually (US$12 annual / US$15 monthly on global page)
Bigin 360
₹1,080 /user/month
Billed annually (US$18 annual / US$21 monthly on global page)
Integrations
Security & compliance
For Indian businesses
Mobile apps
Apps for Android and iOS are included on every plan, including Free. The iOS app supports Apple Intelligence writing tools, widgets and Live Activities.
Scores published on independent review sites — follow the links for the full reviews.
Support & learning
Best choice if you are…
Look elsewhere if you are…
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Zoho lists Bigin in India at ₹400 per user per month for Express, ₹720 for Premier and ₹1,080 for Bigin 360, all billed annually. Monthly billing costs more, and GST is charged on top. A five-user team on annual Express pays about ₹24,000 a year before tax.
Yes, Bigin has a forever-free plan, but it is limited to one user, 500 records, one pipeline and three automations. It also includes mobile apps, built-in phone and standard dashboards. It works for a solo founder testing the idea, but any team of two or more will need Express.
Bigin offers a 15-day free trial of the paid plans with no credit card required. When the trial ends, Zoho moves the account to the Free plan instead of charging you automatically, so you can evaluate without risk of a surprise bill.
Bigin's pricing page is contradictory: one line says prices include local taxes, another says GST is charged in addition. Budget for 18% GST on top of the ₹400, ₹720 or ₹1,080 per user rates until sales@bigin.com confirms otherwise. Zoho issues invoices for its subscriptions, which registered businesses can use for input tax credit.
Bigin is Zoho's simpler, pipeline-centric CRM for small teams, with up to 15 pipelines and capped automations. Zoho CRM is the full platform with territories, approval processes, CPQ, advanced forecasting and deeper customisation, starting at ₹800 per user per month. Start with Bigin if you have fewer than about 20 salespeople and simple processes.
Yes. Bigin's Express plan and above include WhatsApp integration, so chats can be linked to contacts and deals. Email integration and built-in cloud telephony are also included from Express, which is useful for Indian teams that close most deals over WhatsApp and phone calls.
Bigin has apps for Android and iOS on every plan, including Free. On the Indian App Store the Bigin app is rated 4.8 from 657 ratings. The iOS app supports widgets, Live Activities and Apple Intelligence writing tools, though buying a subscription inside the app costs more than on the web.
Bigin does not document a native Tally or IndiaMART connector. It does connect natively to Zoho Books and Zoho Invoice, and to thousands of apps through Zoho Flow and Zapier, which is how most Indian users link Tally or lead portals. Test that workflow during the trial.
Bigin offers roles and profiles, audit logs, single sign-on and multi-factor authentication through Zoho OneAuth, and lists GDPR and HIPAA feature support. Ask Zoho for its current audit reports if your clients require formal certification evidence before you store their contact data.
A basic Bigin pipeline with stages, imported contacts and email linked can be set up in a day by the owner without a consultant. Adding WhatsApp, telephony, automations and payment links usually takes a week of part-time work for a small team.
Zoho Bigin is crm software by Zoho Corporation, an Indian company from Chennai. Pipeline-centric CRM for very small businesses from Zoho.
Zoho Bigin has a free plan. Check the vendor's pricing page for current plans.
Yes — Zoho Bigin offers a free plan you can start with.
Yes. Zoho Bigin is built by Zoho Corporation, headquartered in Chennai, Tamil Nadu.
Zoho Bigin suits startup, small business, smb buyers looking for crm software.
Popular alternatives in crm software include Zoho CRM, Freshsales, LeadSquared. Use App Advisor's compare tool to see them side by side.
Zoho Bigin is available as a cloud (SaaS) product, with web access.
Zoho Corporation · Chennai, Tamil Nadu · Founded 1996 · 128 products in our catalogue · Indian company
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