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Cratio CRM
by Cratio Software · Chennai, Tamil Nadu · Since 2012
Sales CRM with lead capture from IndiaMART and Justdial.
CRM softwareMade in India
- Starting price
- Rs 399
- per user per month, billed annually, 5-user minimum, plus 18% GST
- Free trial / plan
- Free trial
- Deployment
- Cloud
- Web
- App Advisor rating
- 4.6
- transparency & India fit
What is Cratio CRM?
Cratio is a Chennai-built sales CRM aimed squarely at Indian teams that live on portal leads and phone calls. The company has been around since 2011, launched Cratio 2.0 in 2023 and Cratio 3.0 in June 2026, and says it now has more than 1,000 customers. Its natural buyers are real estate developers, education counsellors, B2B manufacturers, NBFCs and call-centre style telecalling teams, where leads arrive from IndiaMART, JustDial, 99acres, MagicBricks or Facebook ads and must be called within minutes.
The strongest part of the product is lead intake. Cratio pulls enquiries from more than 30 Indian sources into one inbox, assigns them by team, source or location, and ties calls and WhatsApp chats back to the lead record. Call tracking with recordings and dispositions works from the mobile app without separate dialler hardware, and WhatsApp runs on the official Business API with approved templates and a shared inbox. For a sales head who mostly wants to know which rep called which lead and when, that covers most of the job.
The limits are equally clear. Cratio is a sales tool, not a full customer platform: there is no service desk, marketing automation suite or published app marketplace comparable to Zoho or HubSpot, and integrations beyond lead sources come down to Zapier, Make, Pabbly Connect and n8n. The security page describes AWS Mumbai hosting and role-based access but lists no ISO or SOC certification, which some enterprise procurement teams will ask about. The iOS app also has too few ratings to show a score.
Pricing is simple. The Pro plan is listed at Rs 799 per user per month, currently offered at Rs 399 per user per month locked for as long as you stay on Pro, billed annually with a five-user minimum, so the entry bill is about Rs 1,995 a month plus 18% GST. Enterprise is quoted. There is no free trial; instead Cratio offers a 30-day success guarantee tied to rollout. Ask for the annual figure in writing before signing.
What works well
- +Native lead capture from IndiaMART, JustDial, TradeIndia, 99acres, MagicBricks and Housing.com without middleware
- +Call tracking with recordings and dispositions runs from the phone, with no separate dialler hardware needed
- +WhatsApp messaging uses the official Business API with approved templates and a shared team inbox
- +Customer data is hosted in the AWS Mumbai region, which helps with Indian data residency questions
- +Pro plan at Rs 399 per user per month is cheaper than most Indian sales CRMs with telephony
- +Rules-based auto-assignment by source, team or location keeps hot portal leads from sitting unassigned
- +Data can be exported to CSV on cancellation with no exit fee, according to the pricing page
What to watch out for
- −Five-user minimum on Pro makes it a poor fit for a solo founder or two-person team
- −No free trial is offered; you rely on the 30-day success guarantee instead
- −Security page names no ISO 27001 or SOC 2 certification for enterprise vendor reviews
- −Integration list outside lead portals is short and leans on Zapier, Make, Pabbly or n8n
- −Covers sales only, so support ticketing and marketing campaigns need separate tools
- −Prices exclude 18% GST and the quarterly billing option is not priced publicly
Best suited for: Real estate builders and brokers receiving leads from 99acres, MagicBricks and Housing.com · B2B manufacturers and traders handling IndiaMART and TradeIndia enquiries · Telecalling teams of 5 to 50 users that need call recording tied to each lead · Education counsellors and admissions teams working Shiksha and Collegedunia leads
Cratio CRM at a glance
Analysing Cratio CRM — pricing, features, reviews and alternatives…
Generated by App Advisor's native engine from this listing's verified data — not a paid placement.
Cratio CRM features
Researched from Cratio CRM's official product pages · updated October 2026.
Lead capture
- Unified inbox for calls, WhatsApp and portal leads
- IndiaMART, JustDial and TradeIndia connectors
- Facebook Lead Ads and Google Ads capture
- Missed-call and website form leads
Lead automation and pipeline
- Auto-assignment by team, source or location
- Round-robin distribution
- Visual drag-and-drop pipeline
- Stuck deal alerts and revenue forecasting
Calling and WhatsApp
- Call tracking with recordings
- Call dispositions and daily summaries
- Official WhatsApp Business API templates
- Shared WhatsApp team inbox and drip sequences
Tasks, workflows and reports
- Follow-up reminders and overdue tracking
- Rule-based workflow automation
- 100+ reports on source, team and revenue
- No-code builder, API and webhooks
Cratio CRM pricing (INR)
SourceEvery edition as published by the vendor. Prices exclude GST unless stated. Full Cratio CRM pricing breakdown
Pro
Rs 399/user/month (list Rs 799)
Annual; quarterly option available
- Lead capture from portals and lead management pipeline
- Call tracking, recording and cloud telephony
- WhatsApp Business API and workflow automation
- Mobile app, reports, API and webhooks
- Email support; 5 to 50 users
Enterprise
Custom quote
- Everything in Pro
- Custom forms and custom integrations
- Offline billing
- Dedicated account manager
- • The Rs 399 rate is a lifetime offer that stays locked while you remain on Pro.
- • 18% GST is extra on all plans.
- • A 30-day success guarantee replaces a free trial.
- • Cancel anytime with CSV data export and no exit fee.
Buying for a team? App Advisor can get you a volume quote and any partner discount available.
Integrations, security & India
Integrations
- IndiaMART
- JustDial
- TradeIndia
- Facebook Lead Ads
- Google Ads
- Google Forms
- WordPress
- 99acres
- MagicBricks
- Housing.com
- WhatsApp Business API
- Zapier
- Make
- Pabbly Connect
- n8n
Security & compliance
- All customer data hosted on AWS in the Mumbai, India region
- TLS encryption in transit and provider-managed encryption at rest
- Role-based access, granular permissions, session timeouts and audit logs
- Regular backups with a disaster recovery plan; frequency not published
For Indian businesses
- Headquartered in Chromepet, Chennai, with a team of 50+ people there
- Prices are quoted in rupees with 18% GST charged on top
- Customer data is hosted in AWS Mumbai
- Native lead pulls from Indian portals such as IndiaMART, JustDial, 99acres, Shiksha and Naukri
- Named Indian customers include Tata BlueScope, Godrej Interio, MRF, Bharat Petroleum and Murugappa Group
Mobile apps
The mobile app handles lead management, visit planning, click-to-call, call recording and reminders.
Support, resources & partner network
Support & learning
- Email support included on Pro
- Dedicated account manager on Enterprise
- Team of 50+ people based in Chennai
Trust, compliance & who uses Cratio CRM
1,000+
Customers
1,00,000+ sales users
Users covered
2011
In business since
Cratio CRM timeline — releases & milestones
Is Cratio CRM the best choice for you?
Best choice if you are…
- Real estate builders and brokers receiving leads from 99acres, MagicBricks and Housing.com
- B2B manufacturers and traders handling IndiaMART and TradeIndia enquiries
- Telecalling teams of 5 to 50 users that need call recording tied to each lead
- Education counsellors and admissions teams working Shiksha and Collegedunia leads
Look elsewhere if you are…
- Freelancers or teams under five people, because of the five-user minimum
- Companies wanting one platform for sales, support tickets and marketing automation
- Enterprises whose procurement requires an ISO 27001 or SOC 2 report
Still comparing? Get an unbiased shortlist and demos arranged for free.
Sources (7) · updated October 2026
Cratio CRM screenshots
Specifications
- Category
- CRM software
- Vendor
- Cratio Software
- Headquarters
- Chennai, Tamil Nadu
- Founded
- 2012
- Pricing model
- Subscription
- Starting price
- Rs 399 · per user per month, billed annually, 5-user minimum, plus 18% GST
- Deployment
- Cloud
- Platforms
- Web
- Best for
- Small business, SMB, Mid-market
- Made in India
- Yes
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Cratio CRM — frequently asked questions
How much does Cratio CRM cost in India?+
Cratio CRM's Pro plan lists at Rs 799 per user per month, but the current offer is Rs 399 per user per month, locked for as long as you stay on Pro. It is billed annually with a five-user minimum, so the smallest bill is about Rs 1,995 a month before GST. Enterprise pricing is quoted by the sales team.
Does Cratio CRM pricing include GST?+
No. Cratio CRM shows all prices excluding GST, and 18% GST is added on both the Pro and Enterprise plans. At the five-user minimum on Pro at Rs 399 per user, that takes the monthly equivalent from Rs 1,995 to roughly Rs 2,354. Confirm GST invoice details with sales, because the pricing page does not spell them out.
Is there a free plan or free trial for Cratio CRM?+
Cratio CRM has no free plan and its pricing page does not offer a free trial. Instead it advertises a 30-day success guarantee, under which you pay once the rollout has been validated. If you want to test it first, ask the sales team for a demo using your own IndiaMART or portal leads before committing to the annual Pro plan.
Can Cratio CRM capture leads from IndiaMART and JustDial automatically?+
Yes. Cratio CRM has native connectors for IndiaMART, JustDial and TradeIndia, plus Facebook Lead Ads, Google Ads, Google Forms, WordPress and website forms. Real estate users also get 99acres, MagicBricks and Housing.com. Leads land in one inbox and can be auto-assigned by source, team or location, so reps can call within minutes.
Does Cratio CRM have a mobile app with call recording?+
Yes. Cratio CRM has apps on Google Play and the Apple App Store. The app covers lead management, visit planning, follow-up reminders, click-to-call and call recordings, and Cratio says calling works without extra hardware or a separate dialler. The iOS listing does not yet have enough ratings to display a score.
Where is Cratio CRM data stored and is it secure?+
Cratio CRM states that all customer data is hosted on Amazon Web Services in the Mumbai, India region. Data is encrypted in transit with TLS and at rest using the cloud provider's tools, with role-based access, session timeouts and audit logs. The security page does not list ISO 27001 or SOC 2 certification, so ask if your procurement team needs one.
How does Cratio CRM compare with Zoho CRM?+
Cratio CRM is narrower but more India-specific for sales teams. Its strengths are built-in portal lead capture, call recording and official WhatsApp messaging at Rs 399 per user. Zoho CRM has a free tier, a far larger app marketplace and links to Zoho Desk and Books. Pick Cratio for portal-heavy telecalling, and Zoho if you need a broader suite.
Does Cratio CRM support WhatsApp?+
Yes. Cratio CRM added WhatsApp in 2025 using the official WhatsApp Business API. Teams can send approved templates, run drip sequences and share an inbox, and WhatsApp conversations are linked to the lead record. Meta's own conversation charges apply separately, so budget for those on top of the Cratio subscription when you plan message-heavy campaigns.
Can I export my data if I leave Cratio CRM?+
Cratio CRM's pricing page says you can cancel anytime and export your data to CSV, with no exit fees. Admins can also control who is allowed to import and export through role permissions. Do a test export of leads, activities and call logs early in the rollout so you know exactly which fields come out.
Who is behind Cratio CRM and how big is it?+
Cratio CRM is made by Cratio Software, founded in Chennai in 2011 and based in Chromepet. The company says it has more than 1,000 customers, over one lakh sales users and a team of 50+ people. Named clients include Tata BlueScope, Godrej Interio, MRF, Schneider Electric and Bharat Petroleum, and the latest major release, Cratio 3.0, arrived in June 2026.
Where is the Cratio CRM login page?+
Cratio CRM's login is at https://cratio.com/login, linked from its official website.
How much does Cratio CRM cost?+
Cratio CRM publishes its plans at https://cratio.com/pricing. Check that page for current prices, as plans change.
What is Cratio CRM?+
Cratio CRM is crm software by Cratio Software, an Indian company from Chennai. Sales CRM with lead capture from IndiaMART and Justdial.
How much does Cratio CRM cost?+
Cratio Software publishes: Rs 399 · per user per month, billed annually, 5-user minimum, plus 18% GST. Confirm current plans and taxes on the official pricing page.
Does Cratio CRM offer a free trial or free plan?+
App Advisor's listing records a free trial for Cratio CRM. Confirm the current trial terms on Cratio Software's official site.
Is Cratio CRM made in India?+
Yes. Cratio CRM is built by Cratio Software, headquartered in Chennai, Tamil Nadu.
Who is Cratio CRM best suited for?+
Cratio CRM suits small business, smb, mid-market buyers looking for crm software.
What are the best alternatives to Cratio CRM?+
Popular alternatives in crm software include Zoho CRM, Freshsales, LeadSquared. Use App Advisor's compare tool to see them side by side.
How is Cratio CRM deployed?+
Cratio CRM is available as a cloud (SaaS) product, with web access.
Guides that mention Cratio CRM
How to Integrate WhatsApp API With Your CRMHow to integrate WhatsApp API with your CRM: Meta requirements, three setup routes, costs in INR, the 31 Dec 2026 billing deadline and a one-week plan.CRM Software Under Rs 1,000 a Month (2027)CRM software under Rs 1,000 a month in India: per-user prices for Zoho Bigin, Freshsales, TeleCRM and Cratio, free plans and what flat-fee Kylas costs.Auto Dialer & Cloud Telephony CRM in India 2027Auto dialer and cloud telephony CRM in India: published prices from MyOperator, Acefone and Tata Smartflo, CRM connectors, IVR and TRAI calling rules.How Freshsales Helps Sales Teams Grow Revenue (2026)How Freshsales helps sales teams grow revenue: lead scoring, pipelines, sequences, USD pricing and a 30-day rollout, with alternatives.
About Cratio Software
Cratio Software · Chennai, Tamil Nadu · Founded 2012 · 1 product in our catalogue · Indian company
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