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Starts at
₹800/mo
LeadSquared
Verifiedby LeadSquared · Bengaluru, Karnataka · Since 2011
Sales execution CRM built for high-volume inside-sales teams.
- Starting price
- From ₹2,500/user/mo
- Sales Pro, billed annually
- Free trial / plan
- Not advertised
- No free plan; book a demo
- Deployment
- Cloud
- Web
- App Advisor rating
- 4.7
- transparency & India fit
What is LeadSquared?
LeadSquared is an AI-powered CRM platform from Bengaluru, built around sales execution, marketing automation, customer service and field operations. Its product set includes Sales CRM, Marketing Suite, Service Cloud, Field Operations, a Lead Management System, Customer Portal, performance management (ACE), the Invorto AI voice product and FloStack. It is sold by industry, with dedicated offerings for financial services, education, healthcare, automotive, manufacturing, real estate, marketplaces, travel and agriculture.
Prices are published in Indian rupees, but only for two of the products. Sales CRM lists Sales Pro at ₹2,500 per user per month and Sales Super at ₹5,000 per user per month, both billed annually. Marketing automation lists Marketing Pro at ₹90,000 and Marketing Super at ₹149,000 per account per year, each including 2 users. Service Cloud and Field Operations have no published prices, and several capabilities on every tier are optional paid add-ons.
What works well
- +Publishes real INR prices for Sales CRM and Marketing Automation, which most enterprise CRMs do not
- +Marketing is priced per account with 2 users included, so email and automation volume is not charged per seat
- +Industry-specific builds for BFSI, education, healthcare, automotive, manufacturing, real estate and marketplaces
- +Strong high-volume lead capture and field-sales tooling, including a mobile app for field teams
- +162+ listed integrations including cloud telephony, WhatsApp and SMS providers, ad platforms and KYC tools
- +ISO 27001:2022 certified, DPDP-ready and audited by CERT-In empanelled auditors
- +LeadSquared says it serves 1,600+ organisations
What to watch out for
- −Only Sales CRM and Marketing Automation have published prices — Service Cloud and Field Operations are quote-only
- −No free plan, and no free trial is advertised anywhere on the site; the site's main call to action is Book a Demo
- −Many features on both Pro and Super tiers are flagged as optional paid add-ons, so the list price is a floor rather than a total
- −Sales pricing is annual-billing only; no monthly rate is published
- −The pricing pages do not state whether prices include GST
- −Marketing tiers include only 2 users, so extra marketing seats add cost
Best suited for: High-volume inside-sales and tele-calling teams that work large inbound lead pools · BFSI, edtech and healthcare businesses that need industry-shaped lead-to-conversion workflows · Companies with field sales or field service teams needing mobile execution tracking · Indian buyers who want a CRM quoted and billed in rupees · Marketing teams that want automation and email volume priced per account rather than per seat
AI analysis of LeadSquared
Analysing LeadSquared — pricing, features, reviews and alternatives…
Generated by App Advisor's native engine from this listing's verified data — not a paid placement.
LeadSquared features
Researched from LeadSquared's official product pages · updated September 2026.
Sales CRM
- Lead management and lead prioritisation
- Sales pipeline visibility
- Workflow automation
- Permission templates and role controls
- Webhooks and API access
- Build Your Own Reports (BYOR)
- Mavis DB
Marketing
- Marketing automation journeys
- Email campaigns with monthly inclusions
- Converse and chatbot sessions
- Dynamic landing pages
- Multi-channel intent capture
- Campaign reporting
Service
- Service Cloud for support and issue resolution
- Customer Portal
- Patient and customer communication including SMS templates and reminders
Field operations
- Field sales mobile app
- Field team coordination and tracking
- Performance management (ACE)
AI
- Invorto AI voice for calls and follow-ups
- FloStack personalised buying experiences
- AI-guided next actions for revenue teams
LeadSquared pricing (INR)
SourceEvery edition as published by the vendor. Prices exclude GST unless stated. Full LeadSquared pricing breakdown
Sales Pro
₹2,500 per user per month
Billed annually
- 2GB storage + 20MB per user
- 50,000 email inclusions
- 7 permission templates
- 3 webhooks
- Basic workflow automation
- 2 Build Your Own Reports per user
- 200MB Mavis DB
Sales Super
₹5,000 per user per month
Billed annually
- 10GB storage + 20MB per user
- 100,000 email inclusions
- Unlimited permission templates
- 30 webhooks
- Unlimited workflow automation
- 5 Build Your Own Reports per user
- 1GB Mavis DB
Marketing Pro
₹90,000 per account per year
Billed annually; includes 2 users
- 100,000 emails per month
- 1,000 Converse + Chatbot sessions
- 2GB storage + 20MB per user
- Basic automation types
- 25 Build Your Own Reports
Marketing Super
₹149,000 per account per year
Billed annually; includes 2 users
- 250,000 emails per month
- 2,000 Converse + Chatbot sessions
- 10GB storage + 20MB per user
- Basic and advanced automation types
- 50 Build Your Own Reports
Other pricing options & add-ons
- • Sales CRM prices are per user per month billed annually; no monthly-billing rate is published.
- • Marketing prices are per account per year and include 2 users.
- • Service Cloud and Field Operations pages publish no prices — those come by quote after a demo.
- • Features marked with an asterisk in the plan tables are optional paid add-ons, so the listed price is not the full cost.
- • The pricing pages do not state whether prices include or exclude GST.
Buying for a team? App Advisor can get you a volume quote and any partner discount available.
Integrations, security & India
Integrations
- 162+ apps listed in the integrations directory
- Google Ads
- 99acres
- Airtel SMS
- 100coins SMS
- Aisensy (WhatsApp)
- Ameyo (cloud telephony)
- Acuity Scheduling
- AdvancedMD
- Dentrix
- Categories: analytics, chatbot, cloud telephony, CRM, customer support, e-commerce, email, lead capture, marketing, messaging, meetings, payment gateways, social media, verification/KYC
Security & compliance
- ISO 27001:2022 certified information security management system
- DPDP-ready, aligned with India's Digital Personal Data Protection Act
- Security audits by CERT-In empanelled auditors
- AES-256 encryption
- Role-based access controls
- Full audit trails
- The security page does not mention SOC 2 or HIPAA certification, so ask for those documents during evaluation
For Indian businesses
- LeadSquared is an Indian company headquartered in Bengaluru, at Embassy Tech Square, Kadubeesanahalli, Outer Ring Road
- Published prices are in Indian rupees on both the Sales CRM and marketing automation pricing pages
- India sales line: 080-473-59453; the company also lists US, UAE and Indonesia numbers
- Positioned for India's regulated industries — BFSI, healthcare, education, automotive and manufacturing
- DPDP-ready and audited by CERT-In empanelled auditors
- GST treatment is not stated on the pricing pages
Support, resources & partner network
Support & learning
- Sales contact by phone: India 080-473-59453, US +1-732-385-3546, UAE +971-553-353-122, Indonesia 62-87750-350-446
- Book a demo through the website for pricing and evaluation
- Self-service knowledge base at help.leadsquared.com
- Developer API documentation at apidocs.leadsquared.com
Trust, compliance & who uses LeadSquared
Certifications & compliance
- ISO 27001:2022 — Certified by BSI; applies across the entire LeadSquared product, cloud services, IT infrastructure, administration, finance and internal functions Source
- GDPR Source
- Hosted on AWS — LeadSquared states its AWS data centres are ISO 27001, SSAE-16 and HIPAA compliant — this covers the infrastructure, not LeadSquared's own certification Source
Each claim links to the vendor's own published statement. Always confirm current certificate validity directly with the vendor.
Customers named by the vendor
AvivaShriramTVS CreditBharti AXAGodrej Housing FinanceMotilal OswalMuthoot FinanceLICHDFC SecuritiesKotakAngel OnePaisabazaarAditya BirlaBajajPractoTata 1mgMediBuddyCK Birla HospitalsFitterflyDoconupGradCollege VidyaUNEXTAmrita1,600+ organisations (vendor-stated)
Is LeadSquared the best choice for you?
Best choice if you are…
- High-volume inside-sales and tele-calling teams that work large inbound lead pools
- BFSI, edtech and healthcare businesses that need industry-shaped lead-to-conversion workflows
- Companies with field sales or field service teams needing mobile execution tracking
- Indian buyers who want a CRM quoted and billed in rupees
- Marketing teams that want automation and email volume priced per account rather than per seat
Look elsewhere if you are…
- Small teams that want to self-serve on a free plan or a free trial before paying
- Buyers who need a fully published price for service desk or field operations before talking to sales
- Teams that want month-to-month billing rather than an annual commitment
Still comparing? Get an unbiased shortlist and demos arranged for free.
Sources (10) · updated September 2026
- https://www.leadsquared.com/
- https://www.leadsquared.com/sales-crm-pricing/
- https://www.leadsquared.com/marketing-automation-pricing/
- https://www.leadsquared.com/service-cloud-pricing/
- https://www.leadsquared.com/free-trial/
- https://www.leadsquared.com/company/security/
- https://www.leadsquared.com/company/about-us/
- https://www.leadsquared.com/industries/healthcare/
- https://www.leadsquared.com/integrations/
- https://www.leadsquared.com/security/
Specifications
- Category
- CRM software
- Vendor
- LeadSquared
- Headquarters
- Bengaluru, Karnataka
- Founded
- 2011
- Pricing model
- Subscription
- Starting price
- ₹2,500/mo
- Deployment
- Cloud
- Platforms
- Web
- Best for
- Small business, SMB, Mid-market
- Made in India
- Yes
More software like LeadSquared
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Compare all LeadSquared alternatives with pricing →LeadSquared — frequently asked questions
What is LeadSquared pricing?+
LeadSquared publishes rupee prices for two products. Sales CRM is ₹2,500 per user per month (Sales Pro) and ₹5,000 per user per month (Sales Super), both billed annually. Marketing automation is ₹90,000 (Marketing Pro) and ₹149,000 (Marketing Super) per account per year, each including 2 users. Service Cloud and Field Operations are quote-only.
How much does LeadSquared cost?+
The lowest published price is ₹2,500 per user per month for Sales Pro on annual billing. A 10-user sales team on Sales Pro is ₹25,000 per month at list price. Note that several features in both tiers are optional paid add-ons, and the pages do not say whether GST is included.
What is LeadSquared?+
LeadSquared is an AI-powered CRM platform built in Bengaluru, India. It combines sales CRM, marketing automation, customer service and field operations in one system and sells industry-specific versions for financial services, education, healthcare, automotive, manufacturing, real estate and marketplaces.
What does LeadSquared do?+
It captures leads from ads, websites, calls, chat and marketplaces, prioritises them, and drives sales teams through follow-up workflows. Beyond that it runs email and automation campaigns, a service desk and customer portal, field-team mobile execution, performance management (ACE) and AI products including Invorto voice and FloStack.
Does LeadSquared offer a free trial or free plan?+
No. LeadSquared's site advertises neither a free plan nor a free trial. Every path on the site leads to Book a Demo, and pricing beyond the two published products comes through a sales conversation.
LeadSquared vs Salesforce — how do they differ?+
The clearest difference on the vendor sites is transparency and currency: LeadSquared prints INR list prices for Sales CRM (₹2,500 and ₹5,000 per user per month, billed annually) and is an India-headquartered vendor with DPDP-ready, CERT-In-audited security. Salesforce is a larger global platform with a wider app ecosystem. LeadSquared tends to suit high-volume inside-sales and field teams in Indian BFSI, edtech and healthcare; check both against your own module list, since LeadSquared's Service Cloud and Field Operations are quote-only.
LeadSquared vs HubSpot — which should I pick?+
HubSpot is usually evaluated as an inbound marketing and CRM suite with self-serve sign-up. LeadSquared has no free tier or trial and starts with a demo, but publishes rupee pricing and prices marketing per account (₹90,000 or ₹149,000 a year including 2 users) rather than per marketing seat, which favours teams sending high email volume. LeadSquared also carries industry-specific builds and a field-sales mobile app, which matter more for tele-calling and on-ground teams than for content-led inbound.
What are the best LeadSquared alternatives?+
Buyers most often compare LeadSquared with Salesforce, HubSpot, Zoho CRM and Freshsales. Compare on four things LeadSquared's own site makes checkable: whether prices are published in rupees, whether a free trial exists (LeadSquared has none), how much sits behind paid add-ons, and whether the vendor ships your industry's workflows out of the box.
Is LeadSquared good as a healthcare CRM?+
LeadSquared sells a healthcare-specific version covering patient acquisition and conversion, service management, appointment reminders and SMS templates, a field mobile app, and integrations with practice systems such as Dentrix and AdvancedMD. Named healthcare customers on its site include CK Birla Hospitals, Sterling Accuris, Cancer Healer Center, MediBuddy, Fitterfly, Practo and Docon. One caution: the security page lists ISO 27001:2022, DPDP-readiness and CERT-In audits but does not claim HIPAA certification, so request compliance documents if you need them.
Is LeadSquared an Indian company?+
Yes. It is headquartered in Bengaluru at Embassy Tech Square on Outer Ring Road, prices in Indian rupees, and also lists US, UAE and Indonesia contact numbers. It says it serves 1,600+ organisations.
What is LeadSquared?+
LeadSquared is crm software by LeadSquared, an Indian company from Bengaluru. Sales execution CRM built for high-volume inside-sales teams.
How much does LeadSquared cost?+
LeadSquared's published pricing starts at ₹2,500/mo. Plans and taxes vary, so confirm on the official site.
Does LeadSquared offer a free trial or free plan?+
App Advisor's listing records a free trial for LeadSquared. Confirm the current trial terms on LeadSquared's official site.
Is LeadSquared made in India?+
Yes. LeadSquared is built by LeadSquared, headquartered in Bengaluru, Karnataka.
Who is LeadSquared best suited for?+
LeadSquared suits small business, smb, mid-market buyers looking for crm software.
What are the best alternatives to LeadSquared?+
Popular alternatives in crm software include Zoho CRM, Freshsales, Vtiger CRM. Use App Advisor's compare tool to see them side by side.
How is LeadSquared deployed?+
LeadSquared is available as a cloud (SaaS) product, with web access.
Guides that mention LeadSquared
CRM for Clinics & Healthcare Providers in IndiaCRM for clinics in India: capture patient enquiries, book appointments and follow up with LeadSquared or Zoho CRM. Setup steps and what to check.CRM for Car & Two-Wheeler Dealerships in IndiaCRM for car and two-wheeler dealerships in India: track enquiries, test drives and bookings with LeadSquared or Zoho CRM.How Sell.Do Helps Sales Teams Grow Revenue (2026)How Sell.Do helps real estate sales teams grow revenue: lead capture, site visits, inventory and channel partners. Fit, rollout and alternatives.Lead Scoring in a CRM: Call the Right Leads FirstLead scoring in a CRM explained: fit and engagement points, a worked scoring sheet, and how Freshsales, Zoho CRM, HubSpot and Odoo handle it.
About LeadSquared
LeadSquared · Bengaluru, Karnataka · Founded 2011 · 3 products in our catalogue · Indian company
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