Promotion plans
Promote your product to buyers, not to a feed
App Advisor reaches Indian businesses while they are choosing software — comparing 9,390+ products, reading category guides and asking our advisor what fits. Promotion here puts your product in front of that intent. Prices are published below, and what money can and cannot buy is stated plainly.
Free launch
₹0always free
Everything a product needs to be found.
- Permanent product page with pricing, features and screenshots
- Listed in your category and in the launch feed
- Included in comparisons, alternatives and the AI advisor
- Do-follow link to your website
- Buyer enquiries forwarded to you
Growth
₹2,999one-time
For a launch you want people to actually see.
- Everything in Free
- Featured slot on the launch feed for 7 days
- Homepage placement on launch day
- Included in the App Advisor newsletter
- Social post across our channels
- Verified badge after we check your details
Launch campaign
₹9,999one-time
A full launch, run with you.
- Everything in Growth
- Dedicated launch article written by our editors
- Founder Q&A published on App Advisor
- Category sponsorship for 30 days
- WhatsApp and email push to matching buyers
- Priority lead routing into your CRM
Rankings, ratings and advisor recommendations are never for sale. Paid plans buy visibility and editorial effort, and every paid placement is labelled.
What promotion actually does
Plain terms, so you can judge whether it is worth it.
Featured placement
Your launch sits at the top of the launch feed and your category for the plan's duration, labelled as featured.
Editorial coverage
Our editors write a launch article and a founder Q&A — real pages that keep ranking after launch week.
Distribution
Newsletter, social channels and, for campaigns, a WhatsApp and email push to buyers whose interests match your category.
Lead routing
Enquiries reach you faster, and campaign customers can push them straight into a CRM via webhook.
Questions about promotion
How much does it cost to promote a product on App Advisor?+
Launching is free. Growth is ₹2,999 one-time and adds a featured slot for 7 days, homepage placement on launch day, a newsletter mention and social posts. Launch Campaign is ₹9,999 one-time and adds an editorial launch article, a founder Q&A, 30 days of category sponsorship and priority lead routing.
Does paying improve my ranking or rating?+
No. Rankings, ratings and AI advisor recommendations are never for sale. Paid plans buy visibility and editorial effort, and every paid placement is labelled as sponsored or featured.
What is the difference between Growth and a Launch Campaign?+
Growth is placement: your launch is seen by more people for a week. A Launch Campaign is placement plus content we write — a launch article, a founder Q&A and category sponsorship — which keeps working in search long after the launch week.
Can I promote a product that is already listed?+
Yes. Claim your listing first, then choose a plan. Existing listings can run a promotion around a major release.
Do you offer refunds?+
If we cannot publish your launch — for example the product does not meet our listing standards — you are not charged. Once a campaign has been published the editorial work is done, so it is not refundable.
How do I pay?+
Choose a plan and we send an invoice with UPI and bank transfer details, plus a GST invoice for your records.