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Sales & Marketing · Social media management

Best social media marketing software in India (2026)

Social media marketing software sits inside Social media management, so the shortlist below is drawn from that catalogue and ranked for Indian buyers.

63 products compared6 made in India24 with a free planfrom ₹500/mo

Social media marketing software products

Zoho Social logo

Zoho Corporation

4.8App Advisor rating

Social media management integrated with Zoho CRM.

Made in IndiaFree plan

Starts at

Free plan

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SocialPilot logo

SocialPilot

4.6App Advisor rating

Affordable social scheduling for agencies, built in Ahmedabad.

Made in India

Starts at

₹2,500/mo

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Crowdfire logo

Crowdfire

4.6App Advisor rating

Social media manager built in Mumbai.

Made in IndiaFree plan

Starts at

Free plan

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Buffer logo

Buffer

4.6App Advisor rating

Simple social scheduling and analytics.

RecommendedFree plan

Starts at

Free plan

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Later logo

Later

4.6App Advisor rating

Visual Instagram-first scheduler.

Free plan

Starts at

Free plan

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Publer logo

Publer

4.6App Advisor rating

Scheduling with AI and analytics.

AI poweredFree plan

Starts at

Free plan

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Hootsuite logo

Hootsuite

4.5App Advisor rating

Social media scheduling, inbox and analytics for teams.

Recommended

Starts at

₹8,000/mo

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Statusbrew logo

Statusbrew

4.5App Advisor rating

Social media management built in Chandigarh.

Made in India

Starts at

₹5,000/mo

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Sprout Social logo

Sprout Social

4.5App Advisor rating

Enterprise social management and listening.

Recommended

Starts at

₹20,000/mo

View
Planable logo

Planable

4.5App Advisor rating

Content collaboration and approvals.

Free plan

Starts at

Free plan

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Metricool logo

Metricool

4.5App Advisor rating

Analytics and scheduling for social and ads.

Free plan

Starts at

Free plan

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Sendible logo

Sendible

4.5App Advisor rating

Social media tool for agencies.

Starts at

₹2,400/mo

View
Predis.ai logo

Predis

4.5App Advisor rating

AI social media post generator built in Pune.

AI poweredMade in IndiaFree plan

Starts at

Free plan

View
Agorapulse logo

Agorapulse

4.4App Advisor rating

Social inbox, publishing and reporting.

Starts at

₹4,000/mo

View
Tailwind logo

Tailwind

4.4App Advisor rating

Pinterest and Instagram scheduling.

Free plan

Starts at

Free plan

View
Vista Social logo

Vista Social

4.4App Advisor rating

Modern social management platform.

Free plan

Starts at

Free plan

View
SocialBee logo

SocialBee

4.4App Advisor rating

Category-based content scheduling.

Starts at

₹2,400/mo

View
Loomly logo

Loomly

4.4App Advisor rating

Brand success platform for social teams.

Starts at

₹2,600/mo

View
ContentStudio logo

ContentStudio

4.4App Advisor rating

Content discovery and social scheduling.

Starts at

₹2,000/mo

View
Mention logo

Mention

4.4App Advisor rating

Media monitoring and social listening.

Starts at

₹3,500/mo

View
Brand24 logo

Brand24

4.4App Advisor rating

Social listening and mention tracking.

Starts at

₹6,000/mo

View
Iconosquare logo

Iconosquare

4.4App Advisor rating

Instagram and social analytics.

Starts at

₹4,000/mo

View

See all 63 social media management products

What social media marketing software should do

  • Multi-network scheduling and calendar
  • Unified inbox for DMs and comments
  • Approval workflows for clients
  • Analytics and competitor benchmarks
  • Content library and AI captions
  • Social listening
  • Team roles and permissions
  • Link-in-bio and UTM tools

How to choose social media marketing software

Confirm each network's API support — Instagram Reels and LinkedIn documents are frequent gaps.

Agencies should check per-workspace pricing and white-label reports.

If community management matters, test the inbox with real volume before buying.

BudgetEntry pricing starts at ₹500/month in this list.

India fit6 of 63 are built in India, with GST and rupee billing handled natively.

Try before you buy24 products have a free plan you can run a real month on.

Get an instant demo

Let us arrange your demos, free

Social media marketing software — frequently asked questions

Which social media marketing software is best in India?+

On App Advisor's ranking, Zoho Social, SocialPilot, Crowdfire lead this list of 63 products. "Best" depends on your size and workflow, so use the shortlist tool with your budget and team size rather than taking a ranking at face value.

How much does social media marketing software cost?+

Published pricing in this list starts at ₹500 per month. 24 of the 63 products have a free plan. Products sold only on request show "On request" — we never estimate a price a vendor has not published.

Is there free social media marketing software?+

Yes — 24 of the 63 products here have a real free tier, not just a trial. Free plans usually cap users, records or transactions, so check the limit against your monthly volume before you commit.

Is there social media marketing software made in India?+

6 of the 63 products listed are built in India. That usually means GST, TDS and UPI are handled natively, support runs in Indian hours and invoices come in rupees.

What is the cheapest social media scheduler?+

Buffer, Publer, SocialBee and Zoho Social have low-cost or free tiers; Meta Business Suite is free for Facebook and Instagram only.

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