Alice Blue

by Alice Blue · Chennai, Tamil Nadu · Since 2006

Discount broker with ANT trading platform.

Personal finance & investing appsMade in IndiaFree planMobile app

Starting price: Free plan
Free trial / plan: Free plan; Start without a card
Deployment: Cloud; Web, Android & iOS
App Advisor rating: 4.3; transparency & India fit

What is Alice Blue?

Alice Blue is personal finance & investing apps from Alice Blue, an Indian company headquartered in Chennai, Tamil Nadu and has been building software since 2006. Discount broker with ANT trading platform.

Personal finance apps cover budgeting and expense tracking, mutual-fund and stock investing, credit scores, loans and insurance. India's most-downloaded finance apps are broking and payments apps, so this category is as much about trust and regulation as about features.

A free plan is available, with paid plans for growing teams. Because it is built in India, GST, INR pricing and local support hours are native rather than bolted on.

What works well

+Android and iOS apps published by the vendor
+States ISO 27001 compliance

What to watch out for

−Feature depth for your specific workflow should still be verified in a demo

Best suited for: Startup · Small business · SMB

Alice Blue at a glance

Analysing Alice Blue — pricing, features, reviews and alternatives…

Generated by App Advisor's native engine from this listing's verified data — not a paid placement.

Alice Blue features

As listed on Alice Blue's official website.

Market Pulse
Stocks
Mutual Funds
Pre-Market Report
Ask ANT
Scalper Terminal
1ly Algos
7 Lakhs+ Registered Clients
Trading View's #1 Options Broker in Asia 2025
Two decades in the stock broking business
Great place to work certified
Portfolio Check

Alice Blue pricing

Entry price

Free plan

Free plan, paid tiers for more users and features

How Alice Blue charges. Plans scale with users or features. Annual billing is usually 15–25% cheaper than monthly, and GST is added on top of listed prices in India.

Read from the vendor's official website. Prices change — confirm on aliceblueonline.com.

Alice Blue screenshots

Specifications

Category: Personal finance & investing apps
Vendor: Alice Blue
Headquarters: Chennai, Tamil Nadu
Founded: 2006
Pricing model: Freemium
Starting price: Free plan
Deployment: Cloud
Platforms: Web, Android, iOS
Best for: Startup, Small business, SMB
Made in India: Yes

Free plan

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Alice Blue — frequently asked questions

Where is the Alice Blue login page?+

Alice Blue's login is at https://ant.aliceblueonline.com/, linked from its official website.

How much does Alice Blue cost?+

Alice Blue publishes its plans at https://aliceblueonline.com/pricing. Check that page for current prices, as plans change.

Does Alice Blue have a mobile app?+

Yes. Alice Blue's official website links to its Android and iOS app.

Is Alice Blue secure and compliant?+

Alice Blue's official site states ISO 27001 compliance.

What is Alice Blue?+

Alice Blue is personal finance & investing apps by Alice Blue, an Indian company from Chennai. Discount broker with ANT trading platform.

How much does Alice Blue cost?+

Alice Blue has a free plan. Check the vendor's pricing page for current plans.

Does Alice Blue offer a free trial or free plan?+

Yes — Alice Blue offers a free plan you can start with.

Is Alice Blue made in India?+

Yes. Alice Blue is built by Alice Blue, headquartered in Chennai, Tamil Nadu.

Who is Alice Blue best suited for?+

Alice Blue suits startup, small business, smb buyers looking for personal finance & investing apps.

What are the best alternatives to Alice Blue?+

Popular alternatives in personal finance & investing apps include Angel One, Zerodha Kite, Upstox. Use App Advisor's compare tool to see them side by side.

How is Alice Blue deployed?+

Alice Blue is available as a cloud (SaaS) product, with web, Android and iOS apps.