Skip to content

Free, independent software advice for Indian businesses

App Advisor logoApp Advisor
Clay logo

Clay

by Clay · San Francisco, United States

GTM data platform that enriches leads from many providers and automates prospecting workflows.

Visit website
Starting price
Free plan
Free trial / plan
Free plan
Start without a card
Deployment
Cloud
Web
App Advisor rating
4.2
transparency & India fit

What is Clay?

Clay is lead generation & b2b data tools from Clay, based in San Francisco, United States. GTM data platform that enriches leads from many providers and automates prospecting workflows.

Lead generation tools find and verify prospect contacts, run outreach and capture leads from marketplaces and listings. For Indian SMBs the largest lead sources remain IndiaMART, Justdial and TradeIndia, so integration with those matters alongside global databases.

A free plan is available, with paid plans for growing teams. Beyond lead generation & b2b data tools, Clay also covers workflow automation & integration.

What works well

  • +Free plan available to evaluate at zero cost
  • +Covers more than one software category, reducing the number of tools you run

What to watch out for

  • Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit

Best suited for: Startup · Small business · SMB

AI analysis of Clay

Analysing Clay — pricing, features, reviews and alternatives…

Generated by App Advisor's native engine from this listing's verified data — not a paid placement.

Clay features

Category-standard capabilities plus what Clay adds. Verify depth in a demo.

  • B2B contact databases with verification
  • LinkedIn and web prospecting extensions
  • Email finder and verifier
  • IndiaMART/Justdial lead sync
  • Landing pages and lead forms
  • Lead scoring and enrichment
  • Outreach sequences
  • CRM sync
  • Free plan to start without a card

Clay pricing

Entry price

Free plan

Free plan, paid tiers for more users and features

How Clay charges. Plans scale with users or features. Annual billing is usually 15–25% cheaper than monthly, and GST is added on top of listed prices in India.

Read from the vendor's official website. Prices change — confirm on clay.com.

Specifications

Category
Lead generation & B2B data tools, Workflow automation & integration
Vendor
Clay
Headquarters
San Francisco, United States
Founded
Not published
Pricing model
Freemium
Starting price
Free plan
Deployment
Cloud
Platforms
Web
Best for
Startup, Small business, SMB
Made in India
No

More software like Clay

Alternatives, the same vendor's other products and India-first picks.

Compare all Clay alternatives with pricing →

Clay — frequently asked questions

What is Clay?+

Clay is lead generation & b2b data tools by Clay. GTM data platform that enriches leads from many providers and automates prospecting workflows.

How much does Clay cost?+

Clay has a free plan. Check the vendor's pricing page for current plans.

Does Clay offer a free trial or free plan?+

Yes — Clay offers a free plan you can start with.

Is Clay made in India?+

No. Clay is developed by Clay in San Francisco, United States, though it is used by Indian businesses.

Who is Clay best suited for?+

Clay suits startup, small business, smb buyers looking for lead generation & b2b data tools with workflow automation & integration.

What are the best alternatives to Clay?+

Popular alternatives in lead generation & b2b data tools include IndiaMART, TradeIndia, Justdial. Use App Advisor's compare tool to see them side by side.

How is Clay deployed?+

Clay is available as a cloud (SaaS) product, with web access.

About Clay

Clay logo

Clay · San Francisco, United States · 1 product in our catalogue

Get an instant demo

See Clay live, with an App Advisor discount