Clay

by Clay · San Francisco, United States

GTM data platform that enriches leads from many providers and automates prospecting workflows.

Lead generation & B2B data tools Workflow automation & integrationFree plan

Starting price: Free plan
Free trial / plan: Free plan; Start without a card
Deployment: Cloud; Web
App Advisor rating: 4.2; transparency & India fit

What is Clay?

Clay is lead generation & b2b data tools from Clay, based in San Francisco, United States. GTM data platform that enriches leads from many providers and automates prospecting workflows.

Lead generation tools find and verify prospect contacts, run outreach and capture leads from marketplaces and listings. For Indian SMBs the largest lead sources remain IndiaMART, Justdial and TradeIndia, so integration with those matters alongside global databases.

A free plan is available, with paid plans for growing teams. Beyond lead generation & b2b data tools, Clay also covers workflow automation & integration.

What works well

+Free plan available
+Free trial available
+Prices published openly on the official pricing page
+Developer API documented on the official site
+Integrations directory on the official site
+States SOC 2 compliance

What to watch out for

−Prices listed in USD, not Indian rupees

Best suited for: Startup · Small business · SMB

Clay at a glance

Analysing Clay — pricing, features, reviews and alternatives…

Generated by App Advisor's native engine from this listing's verified data — not a paid placement.

Clay features

As listed on Clay's official website.

Build, test, and scale any GTM play you can imagine
Get data from the most complete data marketplace
Put agents that know your business to work
Build GTM plays on a visual canvas
Launch new plays as fast as you have ideas
Build systems that make reps more productive
Hear from the teams that grow with Clay
Learn more about GTM engineering
Sculpt: The go-to-market conference returns in 2026
Get started with Clay
Sandra has built the Clay community in Lagos

Clay pricing

Entry price

Free plan

Free plan, paid tiers for more users and features

How Clay charges. Plans scale with users or features. Annual billing is usually 15–25% cheaper than monthly, and GST is added on top of listed prices in India.

Read from the vendor's official website. Prices change — confirm on clay.com.

Clay screenshots

Specifications

Category: Lead generation & B2B data tools, Workflow automation & integration
Vendor: Clay
Headquarters: San Francisco, United States
Founded: Not published
Pricing model: Freemium
Starting price: Free plan
Deployment: Cloud
Platforms: Web
Best for: Startup, Small business, SMB
Made in India: No

Free

View

Compare all Clay alternatives with pricing →

Clay — frequently asked questions

Where is the Clay login page?+

Clay's login is at https://app.clay.com/, linked from its official website.

How do I sign up for Clay?+

New accounts are created at https://app.clay.com/signup?source=nav on Clay's official site.

How much does Clay cost?+

Clay publishes its plans at https://www.clay.com/pricing. It offers a free plan. Check that page for current prices, as plans change.

Does Clay have a free trial?+

Yes. Clay's official site offers a free trial.

Is Clay secure and compliant?+

Clay's official site states SOC 2 compliance.

What is Clay?+

Clay is lead generation & b2b data tools by Clay. GTM data platform that enriches leads from many providers and automates prospecting workflows.

How much does Clay cost?+

Clay has a free plan. Check the vendor's pricing page for current plans.

Does Clay offer a free trial or free plan?+

Yes — Clay offers a free plan you can start with.

Is Clay made in India?+

No. Clay is developed by Clay in San Francisco, United States.

Who is Clay best suited for?+

Clay suits startup, small business, smb buyers looking for lead generation & b2b data tools with workflow automation & integration.

What are the best alternatives to Clay?+

Popular alternatives in lead generation & b2b data tools include IndiaMART, TradeIndia, Justdial. Use App Advisor's compare tool to see them side by side.

How is Clay deployed?+

Clay is available as a cloud (SaaS) product, with web access.