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ICICI Direct
by ICICI Securities · Mumbai, Maharashtra · Since 2000
Full-service broking and research linked to ICICI Bank.
- Starting price
- Pay as you go
- Free trial / plan
- Free trial
- Deployment
- Cloud
- Web, Android & iOS
- App Advisor rating
- 4.5
- transparency & India fit
What is ICICI Direct?
ICICI Direct is personal finance & investing apps from ICICI Securities, an Indian company headquartered in Mumbai, Maharashtra and has been building software since 2000. Full-service broking and research linked to ICICI Bank.
Personal finance apps cover budgeting and expense tracking, mutual-fund and stock investing, credit scores, loans and insurance. India's most-downloaded finance apps are broking and payments apps, so this category is as much about trust and regulation as about features.
Pricing is quoted per organisation, so ask the vendor for a proposal that matches your size. Because it is built in India, GST, INR pricing and local support hours are native rather than bolted on.
What works well
- +Built in India with GST-ready workflows and local support hours
- +26 years in business — a mature, stable product
- +Native mobile apps for work on the go
What to watch out for
- −No permanently free plan
Best suited for: Small business · SMB · Mid-market
AI analysis of ICICI Direct
Analysing ICICI Direct — pricing, features, reviews and alternatives…
Generated by App Advisor's native engine from this listing's verified data — not a paid placement.
ICICI Direct features
Category-standard capabilities plus what ICICI Direct adds. Verify depth in a demo.
- SEBI-registered broking or MF distribution
- Direct mutual funds with zero commission
- Expense tracking from SMS and bank feeds
- Credit score monitoring
- SIP automation and goal planning
- Tax-saving and capital-gains reports
- Insurance comparison and claims
- Two-factor security and device binding
- Mobile apps for Android and iOS
- INR pricing and India-based support
ICICI Direct pricing
Entry price
Pay as you go
Published subscription pricing, taxes extra
How ICICI Direct charges. Plans scale with users or features. Annual billing is usually 15–25% cheaper than monthly, and GST is added on top of listed prices in India.
Read from the vendor's official website. Prices change — confirm on icicidirect.com.
ICICI Direct screenshots
Specifications
- Category
- Personal finance & investing apps
- Vendor
- ICICI Securities
- Headquarters
- Mumbai, Maharashtra
- Founded
- 2000
- Pricing model
- Subscription
- Starting price
- Pay as you go
- Deployment
- Cloud
- Platforms
- Web, Android, iOS
- Best for
- Small business, SMB, Mid-market
- Made in India
- Yes
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ICICI Direct — frequently asked questions
What is ICICI Direct?+
ICICI Direct is personal finance & investing apps by ICICI Securities, an Indian company from Mumbai. Full-service broking and research linked to ICICI Bank.
How much does ICICI Direct cost?+
ICICI Direct does not publish a price list; pricing is quoted per organisation. Request a demo through App Advisor and we will ask the vendor for a written quote.
Does ICICI Direct offer a free trial or free plan?+
ICICI Direct typically offers a free trial before you commit to a paid plan.
Is ICICI Direct made in India?+
Yes. ICICI Direct is built by ICICI Securities, headquartered in Mumbai, Maharashtra.
Who is ICICI Direct best suited for?+
ICICI Direct suits small business, smb, mid-market buyers looking for personal finance & investing apps.
What are the best alternatives to ICICI Direct?+
Popular alternatives in personal finance & investing apps include Angel One, Zerodha Kite, Upstox. Use App Advisor's compare tool to see them side by side.
How is ICICI Direct deployed?+
ICICI Direct is available as a cloud (SaaS) product, with web, Android and iOS apps.
About ICICI Securities
ICICI Securities · Mumbai, Maharashtra · Founded 2000 · 1 product in our catalogue · Indian company
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