Made in IndiaFree
Starts at
Free
- Starting price
- Quote based
- Price given after a free demo
- Free trial / plan
- Not advertised
- Deployment
- Cloud
- Web
- App Advisor rating
- 4.4
- transparency & India fit
What is LimeTray?
LimeTray is a Gurugram-based restaurant technology company (corporate office in Udyog Vihar Phase V) that sells four connected products: a cloud POS, a branded online ordering website and app, a marketing CRM, and an analytics tool called Pulse. It says more than 4,500 restaurants use it, and its contact page lists teams in Mumbai, Bangalore and Pune plus offices in Dubai and Michigan. The company was backed early by Matrix Partners.
The best fit is a chain or franchise brand in India that gets a large share of its orders from Zomato and Swiggy and wants to pull some of those customers onto its own commission-free ordering site. The Merge feature brings aggregator orders into the POS so the kitchen does not juggle tablets, and the CRM then segments customers into new, active, inactive and dormant groups for SMS, email and push win-back campaigns. Franchise-level access control and a central sales dashboard make it more suited to 5 to 50 outlets than to a single tea stall.
The weak spots are transparency and depth of public documentation. LimeTray publishes no price list, no help centre we could find, and its POS page does not mention GST billing, UPI or e-invoicing even though those are basic Indian requirements, so you need to see them working in the demo. The published integration list is short: Zomato, Swiggy and Uber Eats on the aggregator side, and NCR, LS Retail and Clover on the POS side, with anything else handled case by case.
Buying works through a free demo and a sales quote. The vendor highlights 7-day phone and chat support and a dedicated account manager, which is useful during rollout. Ask for a written quote that separates the POS licence per outlet, the online ordering website and app, CRM messaging credits (SMS and email are usually billed on usage), and any hardware, and compare it against Petpooja and Posist before you sign an annual term.
What works well
- +Merge pulls Zomato, Swiggy and website orders into one POS screen and KOT flow
- +Own-brand ordering website charges no per-order commission and has no order cap
- +CRM auto-segments customers into new, active, inactive and dormant groups for win-back campaigns
- +Offline-first POS keeps billing and KOT printing running when the internet drops
- +Franchise controls let head office restrict user access and compare outlet performance
- +Phone and live chat support runs 7 days a week with a named account manager
What to watch out for
- −No public pricing at all, so every comparison needs a sales call and quote
- −POS product pages never mention GST invoicing, UPI or e-invoicing, so verify these in the demo
- −Published POS integrations are limited to NCR, LS Retail and Clover, all more common abroad
- −No public help centre or documentation was found to check setup steps or limits
Best suited for: Multi-outlet restaurant and QSR chains that depend heavily on Zomato and Swiggy orders · Franchise brands that need head-office control over outlet users and reports · Restaurants wanting a branded ordering website and app to cut aggregator commissions · Cloud kitchens running repeat-order and win-back campaigns on their own customer data
LimeTray at a glance
Analysing LimeTray — pricing, features, reviews and alternatives…
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LimeTray features
Researched from LimeTray's official product pages · updated October 2026.
Restaurant POS
- Order entry with KOT and receipt printing
- Offline-first billing with cloud sync
- Inventory with recipes, consumption tracking and pilferage control
- Cash management for daily expenses and cash credits
- Touch-friendly interface on Windows or Mac desktops and tablets
Multi-outlet and aggregators
- Merge: Zomato, Swiggy and website orders in one POS
- Franchise-level user access control
- Central sales dashboard across outlets
- Automatic day-end business reports
Online ordering
- Branded responsive ordering website and restaurant app
- Loyalty points and dynamic discount engine
- Pre-orders, scheduled menus and location-based minimum order
- Real-time order tracking and new-order alerts by SMS or dashboard
- Ordering analytics: basket size, repeat customers, top products
CRM and marketing
- Email, SMS, push and in-app campaigns
- Automatic new, active, inactive and dormant segments
- Automated win-back campaigns for lapsed customers
- Campaign ROI and conversion reporting
LimeTray pricing (INR)
SourceEvery edition as published by the vendor. Prices exclude GST unless stated. Full LimeTray pricing breakdown
- • LimeTray publishes no plans or prices on its website; every product page leads to a free demo request.
- • Expect pricing to vary by products chosen (POS, online ordering, CRM, Pulse) and number of outlets.
- • Confirm in writing whether GST is extra and how SMS and email campaign credits are billed.
Buying for a team? App Advisor can get you a volume quote and any partner discount available.
Integrations, security & India
Integrations
- Zomato
- Swiggy
- Uber Eats
- NCR
- LS Retail
- Clover
Security & compliance
- POS data is stored both locally and in the cloud
- Free SSL certificates on online ordering websites
For Indian businesses
- Corporate office is in Gurugram, Haryana, with listed locations in Mumbai (Bandra West), Bangalore (HSR Layout) and Pune (Koregaon Road).
- Merge integrates Zomato and Swiggy order feeds directly into the POS, the two dominant Indian food aggregators.
- Investor Matrix Partners is described on the about page as one of India's top VC firms, and the founding team are ISB and NSIT alumni.
- Client sites shown include Indian brands such as Mad Over Donuts and Cake Story (cakestory.in).
Support, resources & partner network
Support & learning
- Phone and live chat support 7 days a week, all year, per the vendor homepage
- Dedicated account manager for customers
- Email: info@limetray.com
Trust, compliance & who uses LimeTray
4,500+ restaurants
Customers
11
Countries
Is LimeTray the best choice for you?
Best choice if you are…
- Multi-outlet restaurant and QSR chains that depend heavily on Zomato and Swiggy orders
- Franchise brands that need head-office control over outlet users and reports
- Restaurants wanting a branded ordering website and app to cut aggregator commissions
- Cloud kitchens running repeat-order and win-back campaigns on their own customer data
Look elsewhere if you are…
- Single small outlets looking for a cheap self-serve POS with published monthly pricing
- Buyers who want to read documentation and trial the software before talking to sales
Still comparing? Get an unbiased shortlist and demos arranged for free.
Sources (7) · updated October 2026
LimeTray screenshots
Specifications
- Category
- Restaurant POS & management, POS & retail billing
- Vendor
- LimeTray
- Headquarters
- Gurugram, Haryana
- Founded
- 2013
- Pricing model
- Quote-based
- Starting price
- Quote based · Price given after a free demo
- Deployment
- Cloud
- Platforms
- Web
- Best for
- Mid-market, Enterprise
- Made in India
- Yes
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LimeTray — frequently asked questions
How much does LimeTray cost in India?+
LimeTray does not publish prices on its website. Pricing is given after a free demo and depends on which products you take (POS, online ordering website and app, CRM, Pulse analytics), the number of outlets, and messaging volume. Ask for an itemised quote in INR that states whether 18% GST is extra and which costs recur yearly.
Does LimeTray have a free plan or free trial?+
LimeTray offers a free demo but does not advertise a free plan or a self-serve free trial on its official site. If you want to test it in a live outlet, ask the sales team whether a pilot at one location is possible before committing to an annual contract for all your restaurants.
Does LimeTray integrate with Zomato and Swiggy?+
Yes. LimeTray's Merge feature syncs orders from Zomato, Swiggy and your own website into the LimeTray POS, so staff accept and print KOTs from one screen instead of several aggregator tablets. Its integrations page also lists Uber Eats, and says further integrations can be built case by case.
Is LimeTray POS GST compliant?+
LimeTray's public POS pages do not mention GST invoicing, HSN codes or e-invoicing, so we could not verify it from official sources. Since the product is built in India for Indian restaurants, it likely handles tax on bills, but confirm GST-compliant invoices, tax reports and UPI payment recording during the LimeTray demo.
Does LimeTray POS work without internet?+
Yes. LimeTray describes its POS as offline first: you can punch orders, print KOTs, download reports and store customer data without an internet connection, and the data syncs to the cloud later. It runs on a Windows or Mac system with touchscreen support on desktops and tablets.
LimeTray vs Petpooja: which is better?+
LimeTray's strength is its marketing stack: a commission-free branded ordering website, loyalty and discounts, and a CRM with automated win-back campaigns. Petpooja is a widely used alternative focused on day-to-day POS billing, so compare both on GST billing, aggregator sync and quoted cost. Chains focused on growing direct orders should shortlist LimeTray; small outlets wanting simple billing may prefer Petpooja.
Can LimeTray build my restaurant's own ordering website and app?+
Yes. LimeTray's online ordering system gives you a branded, responsive ordering website and restaurant app with image-rich menus, item customisation, loyalty points, a discount engine, pre-orders, scheduled menus and real-time order tracking. LimeTray says these direct orders carry no per-order commission and there is no cap on order volume.
What marketing can LimeTray's CRM do?+
LimeTray's CRM sends email, SMS, push and in-app campaigns from one manager, with personalisation tags. It automatically groups customers as new, active, inactive or dormant, and runs automated win-back sequences for people who have not ordered in a set period. A dashboard reports orders, revenue and ROI by campaign and customer source.
Where is LimeTray based and what support does it offer?+
LimeTray's corporate office is in Udyog Vihar Phase V, Gurugram, with other listed locations in Mumbai, Bangalore, Pune, Dubai and Michigan in the US. The company advertises phone and live chat support seven days a week throughout the year, plus a dedicated account manager for each customer.
Does LimeTray suit restaurant franchises?+
Yes. LimeTray POS includes franchise support that controls user access per franchise and compares performance across outlets, plus a central dashboard of all outlet sales with automatic day-end business reports. It also lists separate editions for QSR, cafes, bars, fine dining, enterprise and small restaurants.
What is LimeTray?+
LimeTray is restaurant pos & management by LimeTray, an Indian company from Gurugram. Restaurant POS, online ordering and CRM.
How much does LimeTray cost?+
LimeTray publishes: Quote based · Price given after a free demo. Confirm current plans and taxes on the official pricing page.
Does LimeTray offer a free trial or free plan?+
LimeTray does not advertise a free plan; ask the vendor for a trial or a guided demo.
Is LimeTray made in India?+
Yes. LimeTray is built by LimeTray, headquartered in Gurugram, Haryana.
Who is LimeTray best suited for?+
LimeTray suits mid-market, enterprise buyers looking for restaurant pos & management with pos & retail billing.
What are the best alternatives to LimeTray?+
Popular alternatives in restaurant pos & management include Zomato for Restaurant Partners, Petpooja, Swiggy Partner. Use App Advisor's compare tool to see them side by side.
How is LimeTray deployed?+
LimeTray is available as a cloud (SaaS) product, with web access.
About LimeTray
LimeTray · Gurugram, Haryana · Founded 2013 · 1 product in our catalogue · Indian company
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