Free plan
Starts at
Free plan
Reelo Loyalty
by Reelo · Ahmedabad, Gujarat · Since 2019
Loyalty and WhatsApp marketing for restaurants and retail.
- Starting price
- Free · Growth ₹3,250/outlet/month
- Growth billed ₹39,000/outlet/year + GST
- Free trial / plan
- Forever Free plan
- SMS/email campaigns and insights; no loyalty module
- Deployment
- Cloud
- Web
- App Advisor rating
- 4.7
- transparency & India fit
What is Reelo Loyalty?
Reelo is a customer retention platform from Reelo Technologies Private Limited. It is built mainly for Indian restaurants, cafés, QSRs, bakeries and bars. Its loyalty module plugs into the outlet's POS, so every billed customer is enrolled automatically without paper cards or an app download. It then awards points, cashback, free items or tiered perks based on spend or visits. Reelo says it is used by more than 32,000 restaurants.
What makes it useful is everything around loyalty: WhatsApp marketing with a branded, verified sender header, birthday and anniversary automations, feedback collection, online review prompts and referral programmes, all fed by the same customer data. The homepage names Restroworks, Petpooja, DotPe and Allpos among supported POS systems. That matters, because the whole product depends on getting bill data automatically.
There are limits. Loyalty is not part of the Forever Free plan, which covers only SMS and email campaigns and basic insights. If your POS is not supported, check compatibility with Reelo before buying. WhatsApp message costs are not itemised on the WhatsApp marketing page, so ask for a written breakdown of per-message charges. Reelo also does not offer refunds, though you can cancel and keep access until the paid period ends.
Pricing is per outlet. Growth, which contains the loyalty programme, is ₹39,000 per outlet per year, which works out to ₹3,250 a month, plus GST. A 14-day trial is available, after which you either upgrade or drop back to Forever Free. For a single café with a few hundred repeat customers a month, the maths usually works. For a ten-outlet chain, budget ₹3.9 lakh a year before GST and negotiate.
What works well
- +Auto-enrols customers at billing through POS integration, with no paper cards or customer app
- +Supports points, cashback, free items and tiered perks in one programme
- +Named integrations with Indian restaurant POS systems such as Petpooja, Restroworks and DotPe
- +Loyalty messages go over WhatsApp, SMS and email from one dashboard
- +Forever Free plan lets an outlet start with SMS and email campaigns at no cost
- +Merchant mobile app on Android and iOS shows sales, campaigns and feedback alerts
- +Reelo says its team handles setup, usually within 24 to 48 hours
What to watch out for
- −Loyalty features are not on the Forever Free plan; you need Growth at ₹3,250 per outlet a month
- −Per-outlet pricing becomes expensive for multi-outlet chains
- −No refunds on subscriptions; cancellation only stops the next renewal
- −Per-message WhatsApp charges are not listed on the public WhatsApp marketing page
- −Built around restaurants, so non-food retailers will find fewer templates and case studies
Best suited for: Independent restaurants, cafés and QSRs in India that want repeat visits · Outlets already billing on Petpooja, Restroworks, DotPe or Allpos · Owners who want WhatsApp campaigns and loyalty in a single tool · Small chains that need a consistent programme across locations
Reelo Loyalty at a glance
Analysing Reelo Loyalty — pricing, features, reviews and alternatives…
Generated by App Advisor's native engine from this listing's verified data — not a paid placement.
Reelo Loyalty features
Researched from Reelo Loyalty's official product pages · updated October 2026.
Loyalty programme
- Points by spend or visits
- Cashback, free items and tiered perks
- Branded loyalty page with logo and colours
- Points expiry, minimum spend and daily redemption limits
- Bonus points for sharing birthday, anniversary or email
WhatsApp and campaigns
- Branded WhatsApp header with verified tick
- 5,000+ campaign templates
- Birthday and anniversary automations
- Smart Groups by spend, visits and order history
- WhatsApp carousels with up to 10 cards
Feedback and growth
- Customer feedback collection
- Online review growth
- Referral programme
- QR codes
- Click-to-WhatsApp ad lead capture
Analytics and app
- Revenue gain and redemption rate dashboard
- Top redeeming customers and enrolments
- Merchant app for Android and iOS
- Negative feedback alerts and customer chat
Reelo Loyalty pricing (INR)
SourceEvery edition as published by the vendor · free trial: 14-day free trial, after which you upgrade to Growth or continue on Forever Free. Prices exclude GST unless stated. Full Reelo Loyalty pricing breakdown
Forever Free
₹0
Free forever
- SMS and email campaigns
- Customer insights
- Business insights
Growth
₹3,250 /outlet/month
₹39,000 per outlet per year plus GST
- Branded loyalty programme
- Feedback and online review growth
- Automated, smart and app campaigns
- Referral programme and QR codes
- Custom SMS header
Other pricing options & add-ons
Commission-based memberships
10% + 18% GST convenience fee and 2.5% + 18% GST gateway fee per membership sold
No subscription fee
Subscription-based memberships
Billed every 12 months, plus 2.5% gateway charges per membership
₹2,000/month/store
Custom WhatsApp header
Price not listed publicly
Paid add-on
- • Growth prices exclude GST and other local taxes.
- • Payment by debit card, credit card, netbanking, UPI or wallets; upgrades are billed pro-rata.
- • No refunds; after cancelling, access continues until the period ends, then reverts to Forever Free.
Buying for a team? App Advisor can get you a volume quote and any partner discount available.
Integrations, security & India
Integrations
- Petpooja
- Restroworks
- DotPe
- Allpos
- POS Integration API
- Meta Click-to-WhatsApp ads
For Indian businesses
- Pricing is published in INR per outlet, with GST charged on top.
- Payments accepted include UPI, netbanking, cards and wallets.
- Integrates with Indian restaurant POS systems such as Petpooja, Restroworks and DotPe.
- Operated by Reelo Technologies Private Limited, an Indian company, and focused on Indian restaurants.
Is Reelo Loyalty the best choice for you?
Best choice if you are…
- Independent restaurants, cafés and QSRs in India that want repeat visits
- Outlets already billing on Petpooja, Restroworks, DotPe or Allpos
- Owners who want WhatsApp campaigns and loyalty in a single tool
- Small chains that need a consistent programme across locations
Look elsewhere if you are…
- Businesses wanting a free loyalty programme, since loyalty needs the paid Growth plan
- Large retailers needing a coalition or enterprise loyalty engine across many brands
- Outlets on an unsupported POS that cannot pass bill data automatically
Still comparing? Get an unbiased shortlist and demos arranged for free.
Sources (5) · updated October 2026
Reelo Loyalty screenshots
Specifications
- Category
- Loyalty & rewards programs, WhatsApp automation
- Vendor
- Reelo
- Headquarters
- Ahmedabad, Gujarat
- Founded
- 2019
- Pricing model
- Freemium
- Starting price
- Free · Growth ₹3,250/outlet/month · Growth billed ₹39,000/outlet/year + GST
- Deployment
- Cloud
- Platforms
- Web
- Best for
- Startup, Small business, SMB
- Made in India
- Yes
More software like Reelo Loyalty
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Compare all Reelo Loyalty alternatives with pricing →Reelo Loyalty — frequently asked questions
How much does Reelo loyalty cost in India?+
Reelo's loyalty programme comes with the Growth plan, which costs ₹39,000 per outlet per year, or ₹3,250 a month, plus GST. The Forever Free plan costs nothing but covers only SMS and email campaigns and basic insights. A chain with five outlets should budget about ₹1.95 lakh a year before GST and ask Reelo about volume pricing.
Does Reelo have a free plan?+
Yes. Reelo has a Forever Free plan with SMS and email campaigns plus customer and business insights. However, the branded loyalty programme, feedback, referrals and automated campaigns all need the paid Growth plan. Reelo also offers a 14-day trial, after which you can upgrade or simply stay on Forever Free.
Is GST extra on Reelo pricing?+
Yes. Reelo states that the Growth plan price excludes local taxes, so 18% GST is added to the ₹39,000 per outlet annual fee. Membership add-ons also show GST separately on the convenience and gateway fees. Ask for a GST invoice in your registered business name so you can claim input credit.
Which POS systems does Reelo integrate with?+
Reelo's homepage names Restroworks, Petpooja, DotPe and Allpos, and says it works with major restaurant POS systems in India. Reelo also publishes a POS Integration API for other systems. If your billing software is not listed, confirm compatibility with Reelo before paying, because automatic enrolment depends on receiving bill data.
How does the Reelo loyalty programme work for customers?+
With Reelo, a customer is enrolled automatically when they are billed at a connected POS, so no card or app download is needed. They earn points, cashback, free items or tier perks based on spend or visits. Reelo then sends balance reminders and expiry notices over WhatsApp, SMS or email.
Reelo vs Petpooja loyalty: which should a restaurant choose?+
Reelo is a dedicated retention tool that adds WhatsApp campaigns, feedback, review growth and referrals on top of loyalty, and it connects to Petpooja and other POS systems. A POS's built-in loyalty is usually simpler and cheaper but has fewer marketing automations. Choose Reelo if repeat-visit marketing is a priority.
Does Reelo have a mobile app?+
Yes. Reelo offers a merchant CRM app on Android and iOS that uses your existing Reelo login. It shows sales, orders, customers and rewards redeemed, and compares performance month on month. It also tracks campaign revenue, alerts you to negative feedback and lets you chat with customers. Customers do not need to install any app.
How long does Reelo take to set up?+
Reelo says its team handles setup and usually completes it within 24 to 48 hours, provided your POS is supported. During that time the POS is connected, loyalty rules such as points per rupee and expiry are configured, and your branded loyalty page is created. Train staff to collect phone numbers at billing.
Can I get a refund if I cancel Reelo?+
No. Reelo's pricing page states that refunds are not available. You can cancel at any time and keep paid access until the current billing period ends, after which the account moves to the Forever Free plan. Because Growth is billed per outlet per year, use the 14-day trial before committing.
Does Reelo support WhatsApp marketing with a business name?+
Yes. Reelo's WhatsApp marketing offers a branded sender header with a verified green tick, 5,000+ templates, scheduled and behaviour-triggered messages, and carousels of up to 10 cards. A custom WhatsApp header is listed as a paid add-on. Per-message charges are not on the public page, so request a written quote.
Where is the Reelo Loyalty login page?+
Reelo Loyalty's login is at https://app.reelo.io/login, linked from its official website.
How do I sign up for Reelo Loyalty?+
New accounts are created at https://app.reelo.io/signup on Reelo Loyalty's official site.
How much does Reelo Loyalty cost?+
Reelo Loyalty publishes its plans at https://reelo.io/pricing. It offers a free plan. Check that page for current prices, as plans change.
Does Reelo Loyalty have a free trial?+
Yes. Reelo Loyalty's official site offers a free trial.
What is Reelo Loyalty?+
Reelo Loyalty is loyalty & rewards programs by Reelo, an Indian company from Ahmedabad. Loyalty and WhatsApp marketing for restaurants and retail.
How much does Reelo Loyalty cost?+
Reelo publishes: Free · Growth ₹3,250/outlet/month · Growth billed ₹39,000/outlet/year + GST. Confirm current plans and taxes on the official pricing page.
Does Reelo Loyalty offer a free trial or free plan?+
Yes — Reelo Loyalty offers a free plan you can start with.
Is Reelo Loyalty made in India?+
Yes. Reelo Loyalty is built by Reelo, headquartered in Ahmedabad, Gujarat.
Who is Reelo Loyalty best suited for?+
Reelo Loyalty suits startup, small business, smb buyers looking for loyalty & rewards programs with whatsapp automation.
What are the best alternatives to Reelo Loyalty?+
Popular alternatives in loyalty & rewards programs include Smile.io, LoyaltyLion, Yotpo Loyalty. Use App Advisor's compare tool to see them side by side.
How is Reelo Loyalty deployed?+
Reelo Loyalty is available as a cloud (SaaS) product, with web access.
Guides that mention Reelo Loyalty
About Reelo
Reelo · Ahmedabad, Gujarat · Founded 2019 · 3 products in our catalogue · Indian company
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