Head to head · WhatsApp automation
AiSensy vs MSG91
Pricing, features, India readiness and rating compared. AiSensy rates highest.
| Compare | AiSensy | MSG91 |
|---|---|---|
| Category | WhatsApp automation | SMS & OTP platforms |
| Vendor | AiSensy | Walkover Web Solutions |
| Headquarters | Gurugram, Haryana | Indore, Madhya Pradesh |
| Made in India | Yes | Yes |
| Starting price | Free plan | Rs 0.25 per SMS · 5,000-SMS pack for Rs 1,250 + 18% GST |
| Free plan | Yes | No |
| Free trial | Yes | Yes |
| Published pricing | Yes | Yes |
| Deployment | cloud | cloud |
| Mobile apps | No | No |
| Founded | 2020 | 2010 |
| Best for | Startup, Small business, SMB | Small business, SMB, Mid-market |
| App Advisor rating | 4.8 / 5 | 4.7 / 5 |
AiSensy: pros & cons
- +Free plan available to evaluate at zero cost
- +Built in India with GST-ready workflows and local support hours
- +One of the top-ranked whatsapp automation options in our catalogue
- +Covers more than one software category, reducing the number of tools you run
- −Feature depth for your specific workflow should still be verified in a demo
Key features
- Official WhatsApp Business API access
- Broadcasts with template management
- No-code chatbots and flows
- Shared team inbox
- Catalogue and in-chat payments
- Click-to-WhatsApp ads integration
MSG91: pros & cons
- +Built in India with GST-ready workflows and local support hours
- +16 years in business — a mature, stable product
- +One of the top-ranked sms & otp platforms options in our catalogue
- +Covers more than one software category, reducing the number of tools you run
- −No permanently free plan
Key features
- DLT header and template management
- Transactional and promotional routes
- OTP APIs with fallback to voice
- RCS business messaging
- Delivery reports and analytics
- Unicode and vernacular support
Schedule a demo
See AiSensy live, with an App Advisor discount
Frequently asked questions
Which is better, AiSensy or MSG91?+
AiSensy scores higher on App Advisor's rating (4.8/5) for pricing transparency, India readiness and maturity. AiSensy has a free plan, which matters if you want to try before paying. The right choice depends on your workflow — request demos of both.
Is AiSensy cheaper than MSG91?+
AiSensy starts at Free plan and MSG91 at Rs 0.25 per SMS · 5,000-SMS pack for Rs 1,250 + 18% GST. Compare per-user costs at your team size, and remember GST is added on top.
Can I switch from AiSensy to MSG91?+
Most whatsapp automation products import CSV or Excel data; check whether historical records, attachments and integrations move too before you switch.
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