Made in India
Starts at
Pay as you go
MSG91
by Walkover Web Solutions · Indore, Madhya Pradesh · Since 2010
SMS, OTP, email and WhatsApp APIs built in Indore.
- Starting price
- Rs 0.25 per SMS
- 5,000-SMS pack for Rs 1,250 + 18% GST
- Free trial / plan
- Free trial
- Deployment
- Cloud
- Web
- App Advisor rating
- 4.7
- transparency & India fit
What is MSG91?
MSG91 is a communications API platform from Walkover Web Solutions. Most Indian businesses meet it when they need OTP and transactional SMS for an app or website, but it now also offers RCS, email, WhatsApp, voice, virtual numbers and push notifications. On top of these channels it sells its own applications: Hello (a shared inbox), Campaign, Segmento and a dedicated OTP product.
SMS pricing is published, which is less common than it should be among Indian SMS vendors. You buy prepaid packs. The smallest pack on the India pricing page is 5,000 SMS at 25 paise each (Rs 1,250), and the rate falls to about 16 paise at roughly 9.6 lakh messages. All prices exclude 18% GST. The page says sales can negotiate rates as low as 13 paise for large volumes, so a high-volume buyer should not accept the list rate.
WhatsApp is priced differently. The platform fee is Rs 500 a month, waived for the first two months, and message charges follow a separate rate card. Before signing up, check what that rate card adds on top of Meta's conversation charges. MSG91 works well for developers who want one bill across channels. A marketing team that only needs a WhatsApp broadcast tool may find dedicated WhatsApp-first products easier to use.
What works well
- +India SMS rates are published by volume slab, so you can budget before talking to sales
- +SMS, OTP, email, WhatsApp, RCS and voice are all available from one account and API
- +Custom pricing down to about 13 paise per SMS for high volumes
- +WhatsApp platform fee is waived for the first two months
- +Includes small extras such as a URL shortener, file hosting and reports
What to watch out for
- −18% GST is added on top of every listed price
- −The WhatsApp per-message rate card is on a separate page, so the full cost takes extra digging
- −The general pricing page does not mention a free trial or free credits
- −The product list has grown long (Hello, Segmento, Campaign, chatbots), which can confuse a buyer who just wants OTP
- −The 5,000-SMS entry pack is a sizeable upfront spend for a very small business
Best suited for: Product and engineering teams adding OTP login or transactional alerts to an Indian app · Companies that want SMS, email and WhatsApp on one vendor and one invoice · High-volume senders who can negotiate per-SMS rates
MSG91 at a glance
Analysing MSG91 — pricing, features, reviews and alternatives…
Generated by App Advisor's native engine from this listing's verified data — not a paid placement.
MSG91 features
Researched from MSG91's official product pages · updated October 2026.
Channels
- SMS
- RCS
- Voice
- Virtual numbers
- Push notifications
Applications
- Hello (shared inbox)
- Campaign
- Segmento
- OTP and SendOTP
- OTP magic link
- WhatsApp chatbot
Utilities
- URL shortener
- Knowledge base
- File hosting
- Reports
MSG91 pricing (INR)
SourceEvery edition as published by the vendor. Prices exclude GST unless stated. Full MSG91 pricing breakdown
SMS 5,000
Rs 1,250
Prepaid pack
- Rs 0.25 per SMS
SMS 16,500
Rs 3,300
Prepaid pack
- Rs 0.20 per SMS
SMS 30,000
Rs 5,400
Prepaid pack
- Rs 0.18 per SMS
SMS 60,000
Rs 10,200
Prepaid pack
- Rs 0.17 per SMS
SMS 9,62,500
Rs 1,54,000
Prepaid pack
- Rs 0.16 per SMS
WhatsApp (Titan)
Rs 500/month
Monthly
- Rs 0 for the first two months
- Message charges as per rate card
- • All prices exclude 18% GST.
- • Sales can offer custom SMS pricing down to Rs 0.13 per SMS.
- • OTP, email and voice have separate pricing pages.
Buying for a team? App Advisor can get you a volume quote and any partner discount available.
Integrations, security & India
For Indian businesses
- INR pricing for India-to-India SMS, plus 18% GST
- The vendor, Walkover Web Solutions, is an Indian company
Is MSG91 the best choice for you?
Best choice if you are…
- Product and engineering teams adding OTP login or transactional alerts to an Indian app
- Companies that want SMS, email and WhatsApp on one vendor and one invoice
- High-volume senders who can negotiate per-SMS rates
Look elsewhere if you are…
- Non-technical teams that only want a simple WhatsApp broadcast tool
- Businesses sending a few hundred messages a month
Still comparing? Get an unbiased shortlist and demos arranged for free.
Sources (2) · updated October 2026
MSG91 screenshots
Specifications
- Category
- SMS & OTP platforms, WhatsApp automation
- Vendor
- Walkover Web Solutions
- Headquarters
- Indore, Madhya Pradesh
- Founded
- 2010
- Pricing model
- Subscription
- Starting price
- Rs 0.25 per SMS · 5,000-SMS pack for Rs 1,250 + 18% GST
- Deployment
- Cloud
- Platforms
- Web
- Best for
- Small business, SMB, Mid-market
- Made in India
- Yes
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MSG91 — frequently asked questions
What is the MSG91 SMS price in India?+
List rates start at Rs 0.25 per SMS for a 5,000-message pack (Rs 1,250) and drop to about Rs 0.16 at the largest published slab. GST at 18% is extra.
Is GST included in MSG91 pricing?+
No. MSG91 lists every price exclusive of 18% GST, so a Rs 5,400 pack costs Rs 6,372 in total.
Can I get a lower SMS rate from MSG91?+
Yes. The pricing page says sales can offer custom pricing down to about Rs 0.13 per SMS, which makes sense if you send large volumes.
How much does MSG91 WhatsApp cost?+
The Titan plan's platform fee is Rs 500 a month after two free months. Message charges are billed separately from a rate card.
Does MSG91 have a free trial?+
The main pricing page does not mention free credits or a trial. The closest thing is the WhatsApp platform fee waiver for the first two months.
What can MSG91 send besides SMS?+
Email, WhatsApp, RCS, voice calls and push notifications. It also offers virtual numbers, an OTP product and a shared inbox called Hello.
Who owns MSG91?+
MSG91 is a product of Walkover Web Solutions, an Indian company.
What is MSG91?+
MSG91 is sms & otp platforms by Walkover Web Solutions, an Indian company from Indore. SMS, OTP, email and WhatsApp APIs built in Indore.
How much does MSG91 cost?+
Walkover Web Solutions publishes: Rs 0.25 per SMS · 5,000-SMS pack for Rs 1,250 + 18% GST. Confirm current plans and taxes on the official pricing page.
Does MSG91 offer a free trial or free plan?+
App Advisor's listing records a free trial for MSG91. Confirm the current trial terms on Walkover Web Solutions's official site.
Is MSG91 made in India?+
Yes. MSG91 is built by Walkover Web Solutions, headquartered in Indore, Madhya Pradesh.
Who is MSG91 best suited for?+
MSG91 suits small business, smb, mid-market buyers looking for sms & otp platforms with whatsapp automation.
What are the best alternatives to MSG91?+
Popular alternatives in sms & otp platforms include Gupshup, Exotel, SMSCountry. Use App Advisor's compare tool to see them side by side.
How is MSG91 deployed?+
MSG91 is available as a cloud (SaaS) product, with web access.
Guides that mention MSG91
RCS Business Messaging in India (2027 Guide)RCS business messaging in India: how it works, DLT rules, verified INR rates for SMS and WhatsApp, and which RCS API providers to shortlist for 2027.Pay-As-You-Go CPaaS India: SMS, OTP, Voice PricesMSG91 and Fast2SMS publish SMS from ₹0.25 to ₹0.11; Plivo voice is ₹0.38/min; Twilio lists USD rates. Exotel and Kaleyra don't publish prices.WhatsApp Business API Providers in India (2026 Guide)Official WhatsApp Business API vs bulk senders, how API pricing works, a choosing checklist and 24 Made-in-India WhatsApp API providers compared.Best SMS & OTP Gateway in India 2026: Price per SMSCompare the best SMS and OTP gateways in India: MSG91, Fast2SMS, Exotel, 2Factor, Twilio and more, with official per-SMS prices and DLT rules explained.
About Walkover Web Solutions
Walkover Web Solutions · Indore, Madhya Pradesh · Founded 2010 · 3 products in our catalogue · Indian company
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