Head to head · Personal finance & investing apps
Zerodha Kite vs Upstox
Pricing, features, India readiness and rating compared. Zerodha Kite rates highest.
Zerodha Kite4.6
India's largest discount broker with the Kite trading app and Coin for mutual funds.
RecommendedMade in IndiaFree plan
| Compare | Zerodha Kite | Upstox |
|---|---|---|
| Category | Personal finance & investing apps | Personal finance & investing apps |
| Vendor | Zerodha | Upstox |
| Headquarters | Bengaluru, Karnataka | Mumbai, Maharashtra |
| Made in India | Yes | Yes |
| Starting price | Free plan | Free plan |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Published pricing | Yes | Yes |
| Deployment | cloud | cloud |
| Mobile apps | Yes | Yes |
| Founded | 2010 | 2009 |
| Best for | Startup, Small business, SMB | Startup, Small business, SMB |
| App Advisor rating | 4.6 / 5 | 4.6 / 5 |
Zerodha Kite: pros & cons
- +Free plan available to evaluate at zero cost
- +Built in India with GST-ready workflows and local support hours
- +16 years in business — a mature, stable product
- +Native mobile apps for work on the go
- +One of the top-ranked personal finance & investing apps options in our catalogue
- −Feature depth for your specific workflow should still be verified in a demo
Key features
- SEBI-registered broking or MF distribution
- Direct mutual funds with zero commission
- Expense tracking from SMS and bank feeds
- Credit score monitoring
- SIP automation and goal planning
- Tax-saving and capital-gains reports
Upstox: pros & cons
- +Free plan available to evaluate at zero cost
- +Built in India with GST-ready workflows and local support hours
- +17 years in business — a mature, stable product
- +Native mobile apps for work on the go
- +One of the top-ranked personal finance & investing apps options in our catalogue
- −Feature depth for your specific workflow should still be verified in a demo
Key features
- SEBI-registered broking or MF distribution
- Direct mutual funds with zero commission
- Expense tracking from SMS and bank feeds
- Credit score monitoring
- SIP automation and goal planning
- Tax-saving and capital-gains reports
Get an instant demo
See Zerodha Kite live, with an App Advisor discount
Frequently asked questions
Which is better, Zerodha Kite or Upstox?+
Zerodha Kite scores higher on App Advisor's rating (4.6/5) for pricing transparency, India readiness and maturity. The right choice depends on your workflow — request demos of both.
Is Zerodha Kite cheaper than Upstox?+
Zerodha Kite starts at Free plan and Upstox at Free plan. Compare per-user costs at your team size, and remember GST is added on top.
Can I switch from Zerodha Kite to Upstox?+
Most personal finance & investing apps products import CSV or Excel data; check whether historical records, attachments and integrations move too before you switch.
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