₹7,500/mo
Free trial
Compared with Ahrefs
- Starts ₹500/mo cheaper (₹7,500/mo vs ₹8,000/mo)
SEO tools · Alternatives
Best Ahrefs alternatives in India (2026)
Ahrefs is a seo tools product from Ahrefs, Singapore, priced at ₹8,000/mo. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 0 have a free plan, 0 are built in India, and 15 start cheaper or free.
Quick answer
The closest alternatives to Ahrefs are Surfer SEO (₹7,500/mo), Moz Pro (₹4,000/mo), Serpstat (₹5,000/mo), Clearscope (₹15,000/mo) and AccuRanker (₹10,000/mo). Published prices in this list start at ₹1,200/month.
Why businesses look for a Ahrefs alternative
Cost
Ahrefs starts at ₹8,000/mo. 15 alternatives start lower or have a free plan.
Ahrefs alternatives compared
Ranked by how closely each product matches Ahrefs's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
| # | Software | Starting price | Free plan | Platforms | Made in India | Rating | Compare |
|---|---|---|---|---|---|---|---|
| — | Ahrefs (current) | ₹8,000/mo | No | Web | No | 4.5/5 | — |
| 1 | Surfer SEO | ₹7,500/mo | No | Web | No | 4.4/5 | |
| 2 |  Moz Pro | ₹4,000/mo | No | Web | No | 4.5/5 | |
| 3 |  Serpstat | ₹5,000/mo | No | Web | No | 4.4/5 | |
| 4 |  Clearscope | ₹15,000/mo | No | Web | No | 4.4/5 | |
| 5 |  AccuRanker | ₹10,000/mo | No | Web | No | 4.3/5 | |
| 6 |  Majestic | ₹4,000/mo | No | Web | No | 4.4/5 | |
| 7 |  Respona | ₹10,000/mo | No | Web | No | 4.2/5 | |
| 8 |  Semrush Local | ₹4,000/mo | No | Web | No | 4.4/5 | |
| 9 |  SpyFu | ₹3,000/mo | No | Web | No | 4.4/5 | |
| 10 |  BuzzSumo | ₹16,000/mo | No | Web | No | 4.3/5 | |
| 11 |  BrightLocal | ₹3,000/mo | No | Web | No | 4.4/5 | |
| 12 |  KWFinder (Mangools) | ₹2,500/mo | No | Web | No | 4.4/5 | |
| 13 |  Whitespark | ₹3,000/mo | No | Web | No | 4.4/5 | |
| 14 |  Nightwatch | ₹3,000/mo | No | Web | No | 4.3/5 | |
| 15 |  Keyword Insights | ₹5,000/mo | No | Web | No | 4.1/5 | |
| 16 |  Wincher | ₹2,000/mo | No | Web | No | 4.3/5 | |
| 17 |  BuzzStream | ₹2,000/mo | No | Web | No | 4.3/5 | |
| 18 |  Frase | ₹1,200/mo | No | Web | No | 4.4/5 | |
| 19 |  Pitchbox | ₹40,000/mo | No | Web | No | 4.3/5 | |
| 20 |  Linkody | ₹1,200/mo | No | Web | No | 4.3/5 |
Top 10 Ahrefs alternatives in detail
₹4,000/mo
Free trial
Compared with Ahrefs
- Starts ₹4,000/mo cheaper (₹4,000/mo vs ₹8,000/mo)
₹5,000/mo
Free trial
Compared with Ahrefs
- Starts ₹3,000/mo cheaper (₹5,000/mo vs ₹8,000/mo)
₹15,000/mo
Free trial
Compared with Ahrefs
- Starts ₹7,000/mo higher (₹15,000/mo vs ₹8,000/mo)
Compared with Ahrefs
- Starts ₹2,000/mo higher (₹10,000/mo vs ₹8,000/mo)
₹4,000/mo
Free trial
Compared with Ahrefs
- Starts ₹4,000/mo cheaper (₹4,000/mo vs ₹8,000/mo)
Compared with Ahrefs
- Starts ₹2,000/mo higher (₹10,000/mo vs ₹8,000/mo)
₹4,000/mo
Free trial
Compared with Ahrefs
- Starts ₹4,000/mo cheaper (₹4,000/mo vs ₹8,000/mo)
₹3,000/mo
Free trial
Compared with Ahrefs
- Starts ₹5,000/mo cheaper (₹3,000/mo vs ₹8,000/mo)
10. BuzzSumo
BuzzSumo (Brandwatch) · Brighton · SEO tools · 4.3/5
Content research and influencer discovery.
₹16,000/mo
Free trial
Compared with Ahrefs
- Starts ₹8,000/mo higher (₹16,000/mo vs ₹8,000/mo)
Ahrefs alternatives by what you need
How to choose a Ahrefs alternative
- Start with Google Search Console — it is free and answers most questions for a single site.
- Pay for a suite only when you manage several sites or need competitor and backlink data.
- Check whether the tool has reliable India-specific volumes; some extrapolate from US data.
Ahrefs alternatives — FAQs
What is the best alternative to Ahrefs in 2026?+
The closest matches to Ahrefs on App Advisor are Surfer SEO (₹7,500/mo), Moz Pro (₹4,000/mo), Serpstat (₹5,000/mo). They are ranked by how closely their category, pricing model, platforms and target business size match Ahrefs, then by rating. The best choice depends on your team size and budget.
Is there a free alternative to Ahrefs?+
None of the 20 closest alternatives to Ahrefs has a free plan. Most offer a free trial instead, so ask for one before you commit.
What is the cheapest alternative to Ahrefs?+
Among alternatives that publish a price, Frase starts lowest at ₹1,200/mo, compared with ₹8,000/mo for Ahrefs. Prices are read from each vendor's website and exclude GST.
Ahrefs vs Surfer SEO: which is better?+
Surfer SEO is the closest match to Ahrefs in our catalogue. Key differences: Starts ₹500/mo cheaper (₹7,500/mo vs ₹8,000/mo). Compare them side by side before you book a demo.
How were these Ahrefs alternatives chosen?+
Every product listed sits in seo tools or a category Ahrefs also covers, and Ahrefs's own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
Free shortlist
Not sure which Ahrefs alternative fits?
Tell us your team size and budget and we'll send a shortlist of three.
Related alternatives
Surfer SEO alternativesMoz Pro alternativesSerpstat alternativesClearscope alternativesAccuRanker alternativesMajestic alternativesRespona alternativesSemrush Local alternativesSpyFu alternativesBuzzSumo alternativesBrightLocal alternativesKWFinder (Mangools) alternativesAll seo tools alternativesBrowse all alternatives