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SEO tools · Alternatives

Best Serpstat alternatives in India (2026)

Serpstat is a seo tools product from Serpstat, Odesa, priced at ₹5,000/mo. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 0 have a free plan, 0 are built in India, and 13 start cheaper or free.

Serpstat review

Quick answer

The closest alternatives to Serpstat are Moz Pro (₹4,000/mo), Ahrefs (₹8,000/mo), Majestic (₹4,000/mo), Surfer SEO (₹7,500/mo) and Semrush Local (₹4,000/mo). Published prices in this list start at ₹1,200/month.

Why businesses look for a Serpstat alternative

Cost

Serpstat starts at ₹5,000/mo. 13 alternatives start lower or have a free plan.

Serpstat alternatives compared

Ranked by how closely each product matches Serpstat's category, pricing model, platforms and business size, then by rating. Prices exclude GST.

#SoftwareStarting priceFree planPlatformsMade in IndiaRatingCompare
Serpstat logoSerpstat (current)₹5,000/moNoWebNo4.4/5
1Moz Pro logoMoz Pro₹4,000/moNoWebNo4.5/5
2Ahrefs logoAhrefs₹8,000/moNoWebNo4.5/5
3Majestic logoMajestic₹4,000/moNoWebNo4.4/5
4Surfer SEO logoSurfer SEO₹7,500/moNoWebNo4.4/5
5Semrush Local logoSemrush Local₹4,000/moNoWebNo4.4/5
6SpyFu logoSpyFu₹3,000/moNoWebNo4.4/5
7BrightLocal logoBrightLocal₹3,000/moNoWebNo4.4/5
8KWFinder (Mangools) logoKWFinder (Mangools)₹2,500/moNoWebNo4.4/5
9Whitespark logoWhitespark₹3,000/moNoWebNo4.4/5
10Nightwatch logoNightwatch₹3,000/moNoWebNo4.3/5
11Keyword Insights logoKeyword Insights₹5,000/moNoWebNo4.1/5
12Clearscope logoClearscope₹15,000/moNoWebNo4.4/5
13AccuRanker logoAccuRanker₹10,000/moNoWebNo4.3/5
14Wincher logoWincher₹2,000/moNoWebNo4.3/5
15Respona logoRespona₹10,000/moNoWebNo4.2/5
16BuzzStream logoBuzzStream₹2,000/moNoWebNo4.3/5
17Frase logoFrase₹1,200/moNoWebNo4.4/5
18BuzzSumo logoBuzzSumo₹16,000/moNoWebNo4.3/5
19Linkody logoLinkody₹1,200/moNoWebNo4.3/5
20LowFruits logoLowFruits₹2,000/moNoWebNo4.1/5

Top 10 Serpstat alternatives in detail

Moz Pro logo

1. Moz Pro

Moz · Seattle · SEO tools · 4.5/5

SEO toolset with domain authority metrics.

₹4,000/mo

Free trial

Compared with Serpstat

  • Starts ₹1,000/mo cheaper (₹4,000/mo vs ₹5,000/mo)
Ahrefs logo

2. Ahrefs

Ahrefs · Singapore · SEO tools · 4.5/5

Backlink analysis and keyword research.

₹8,000/mo

Free trial

Compared with Serpstat

  • Starts ₹3,000/mo higher (₹8,000/mo vs ₹5,000/mo)
Majestic logo

3. Majestic

Majestic · Birmingham · SEO tools · 4.4/5

Backlink index and trust flow metrics.

₹4,000/mo

Free trial

Compared with Serpstat

  • Starts ₹1,000/mo cheaper (₹4,000/mo vs ₹5,000/mo)
Surfer SEO logo

4. Surfer SEO

Surfer · Wrocław · SEO tools · 4.4/5

Content optimisation for search.

₹7,500/mo

Free trial

Compared with Serpstat

  • Starts ₹2,500/mo higher (₹7,500/mo vs ₹5,000/mo)
Semrush Local logo

5. Semrush Local

Semrush · Boston · SEO tools · 4.4/5

Listing management and local SEO.

₹4,000/mo

Free trial

Compared with Serpstat

  • Starts ₹1,000/mo cheaper (₹4,000/mo vs ₹5,000/mo)
SpyFu logo

6. SpyFu

SpyFu · Scottsdale · SEO tools · 4.4/5

Competitor keyword and PPC research.

₹3,000/mo

Free trial

Compared with Serpstat

  • Starts ₹2,000/mo cheaper (₹3,000/mo vs ₹5,000/mo)
BrightLocal logo

7. BrightLocal

BrightLocal · Brighton · SEO tools · 4.4/5

Local SEO and citation tools.

₹3,000/mo

Free trial

Compared with Serpstat

  • Starts ₹2,000/mo cheaper (₹3,000/mo vs ₹5,000/mo)
Whitespark logo

9. Whitespark

Whitespark · Edmonton · SEO tools · 4.4/5

Local search and citation building.

₹3,000/mo

Free trial

Compared with Serpstat

  • Starts ₹2,000/mo cheaper (₹3,000/mo vs ₹5,000/mo)
Nightwatch logo

10. Nightwatch

Nightwatch · Ljubljana · SEO tools · 4.3/5

Rank tracking and reporting.

₹3,000/mo

Free trial

Compared with Serpstat

  • Starts ₹2,000/mo cheaper (₹3,000/mo vs ₹5,000/mo)

Serpstat alternatives by what you need

How to choose a Serpstat alternative

  • Start with Google Search Console — it is free and answers most questions for a single site.
  • Pay for a suite only when you manage several sites or need competitor and backlink data.
  • Check whether the tool has reliable India-specific volumes; some extrapolate from US data.

Serpstat alternatives — FAQs

What is the best alternative to Serpstat in 2026?+

The closest matches to Serpstat on App Advisor are Moz Pro (₹4,000/mo), Ahrefs (₹8,000/mo), Majestic (₹4,000/mo). They are ranked by how closely their category, pricing model, platforms and target business size match Serpstat, then by rating. The best choice depends on your team size and budget.

Is there a free alternative to Serpstat?+

None of the 20 closest alternatives to Serpstat has a free plan. Most offer a free trial instead, so ask for one before you commit.

What is the cheapest alternative to Serpstat?+

Among alternatives that publish a price, Frase starts lowest at ₹1,200/mo, compared with ₹5,000/mo for Serpstat. Prices are read from each vendor's website and exclude GST.

Serpstat vs Moz Pro: which is better?+

Moz Pro is the closest match to Serpstat in our catalogue. Key differences: Starts ₹1,000/mo cheaper (₹4,000/mo vs ₹5,000/mo). Compare them side by side before you book a demo.

How were these Serpstat alternatives chosen?+

Every product listed sits in seo tools or a category Serpstat also covers, and Serpstat's own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.

Free shortlist

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