Apollo.io

by Apollo · San Francisco, United States · Since 2015

B2B database with sequences and dialler.

Starting price: Free plan
Free trial / plan: Free plan; Start without a card
Deployment: Cloud; Web
App Advisor rating: 4.3; transparency & India fit

What is Apollo.io?

Apollo.io is marketing automation from Apollo, based in San Francisco, United States and has been building software since 2015. B2B database with sequences and dialler.

Marketing automation runs campaigns across email, SMS, WhatsApp and push, triggered by customer behaviour. Indian vendors in this category are unusually strong, largely because they solved WhatsApp and vernacular messaging early.

A free plan is available, with paid plans for growing teams.

What works well

+Free plan available to evaluate at zero cost
+11 years in business — a mature, stable product

What to watch out for

−Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit

Best suited for: Startup · Small business · SMB

Apollo.io at a glance

Analysing Apollo.io — pricing, features, reviews and alternatives…

Generated by App Advisor's native engine from this listing's verified data — not a paid placement.

Apollo.io features

Category-standard capabilities plus what Apollo.io adds. Verify depth in a demo.

Customer segmentation and journeys
Email, SMS, WhatsApp, push and in-app
Behavioural triggers and A/B tests
Landing pages and forms
Lead scoring
Attribution and campaign analytics
CRM and e-commerce integrations
Consent and DND management
Free plan to start without a card

Apollo.io pricing

Entry price

Free plan

Free plan, paid tiers for more users and features

How Apollo.io charges. Plans scale with users or features. Annual billing is usually 15–25% cheaper than monthly, and GST is added on top of listed prices in India.

Read from the vendor's official website. Prices change — confirm on apollo.io.

Specifications

Category: Marketing automation
Vendor: Apollo
Headquarters: San Francisco, United States
Founded: 2015
Pricing model: Freemium
Starting price: Free plan
Deployment: Cloud
Platforms: Web
Best for: Startup, Small business, SMB
Made in India: No

USD 149/month · Lite plan, billed annually

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Apollo.io — frequently asked questions

What is Apollo.io?+

Apollo.io is marketing automation by Apollo. B2B database with sequences and dialler.

How much does Apollo.io cost?+

Apollo.io has a free plan. Check the vendor's pricing page for current plans.

Does Apollo.io offer a free trial or free plan?+

Yes — Apollo.io offers a free plan you can start with.

Is Apollo.io made in India?+

No. Apollo.io is developed by Apollo in San Francisco, United States.

Who is Apollo.io best suited for?+

Apollo.io suits startup, small business, smb buyers looking for marketing automation.

What are the best alternatives to Apollo.io?+

Popular alternatives in marketing automation include Zoho Marketing Automation, CleverTap, Freshmarketer. Use App Advisor's compare tool to see them side by side.

How is Apollo.io deployed?+

Apollo.io is available as a cloud (SaaS) product, with web access.