Zoho Campaigns

by Zoho Corporation · Chennai, Tamil Nadu · Since 1996

Email marketing with CRM sync.

Marketing automation Email marketing softwareMade in IndiaFree plan

Starting price: Free · paid plans priced by contact tier; Standard and Professional start at 500 contacts
Free trial / plan: Forever Free plan; 2,000 contacts and 6,000 emails a month
Deployment: Cloud; Web
App Advisor rating: 4.7; transparency & India fit

What is Zoho Campaigns?

Zoho Campaigns is the email marketing app from Chennai-founded Zoho, and it makes the most sense for Indian businesses that already keep customers in Zoho CRM, Bigin, Zoho Books or Zoho Commerce. Contacts sync from those apps without a third-party connector, and the same account can also send bulk SMS and WhatsApp campaigns. D2C brands on Shopify or WooCommerce, training institutes, and B2B firms sending newsletters to a few thousand contacts are the typical buyers.

The Forever Free plan is genuinely usable: up to 2,000 contacts and 6,000 emails a month, which Zoho describes as three campaigns to your full list, plus templates, drag-and-drop editing and basic reports. Paid plans are priced by contact count, starting at 500 contacts. Standard adds A/B testing, 120+ templates, basic workflows and unlimited emails; Professional adds contact scoring, dynamic content, send-time optimisation, abandoned-cart workflows, webhooks and separate workspaces for brands or clients.

Where it falls short is depth outside the Zoho world. The automation builder is simpler than ActiveCampaign or Klaviyo, ecommerce flows are limited to the usual cart and purchase follow-ups, and WhatsApp, SMS and dedicated IPs are separate add-ons. Zoho only recommends a dedicated IP once you send more than 100,000 emails a month, so most small senders will stay on shared infrastructure.

Buying is self-serve. You pick a currency (INR is offered), choose monthly or yearly billing (yearly saves 25%), and set your contact tier; if a CRM sync pushes you past the tier, Zoho upgrades the account and charges the difference on the next billing date. Watch that clause if you sync a large CRM. A 14-day trial with free onboarding drops back to the free plan when it ends, and bank transfer is accepted on yearly plans.

What works well

+Forever Free plan covers 2,000 contacts and 6,000 emails every month
+Native contact sync with Zoho CRM, Bigin, Zoho Books, Zoho Desk and Zoho Commerce
+Email, bulk SMS and WhatsApp campaigns can run from the same contact lists
+Indian SMS gateways such as Msg91 and Kaleyra are listed as integrations
+Pricing page offers INR billing and bank transfer for yearly subscriptions
+Professional plan includes send-time optimisation, contact scoring and abandoned-cart workflows
+Trial lapses into the free plan instead of locking the account

What to watch out for

−Workflow builder is basic on Standard; advanced ecommerce automations need Professional
−WhatsApp, SMS and dedicated IP are paid add-ons on top of the plan price
−Accounts upgrade automatically if a CRM sync pushes contacts over the plan limit
−Free plan is limited to five users and basic reporting only
−Ecommerce depth is behind Klaviyo for brands with large product catalogues

Best suited for: Businesses already running Zoho CRM, Bigin or Zoho One · Small Indian brands sending a few newsletters a month to under 2,000 contacts · Marketers who want email, SMS and WhatsApp campaigns from one tool · Agencies that need separate workspaces per client on Professional

Zoho Campaigns at a glance

Analysing Zoho Campaigns — pricing, features, reviews and alternatives…

Generated by App Advisor's native engine from this listing's verified data — not a paid placement.

Zoho Campaigns features

Researched from Zoho Campaigns's official product pages · updated October 2026.

Campaign creation

Drag-and-drop editor with image, text, button and social blocks
Template gallery and HTML import
Dynamic content per subscriber
A/B testing of subject, sender and content

Contacts and segmentation

Lists with custom fields
Unified contact timeline across email, SMS, WhatsApp and events
AND/OR segmentation with engagement criteria
Contact scoring and tags

Automation

Workflow builder with triggers, actions and delays
Editing live workflows without breaking journeys
Abandoned cart and purchase follow-ups
Send-time optimisation and time-zone scheduling

Multichannel and analytics

Bulk SMS campaigns
WhatsApp campaigns
Open, click, bounce and unsubscribe reports
Minute-level delivery stats and deferred-email status

AI (Zia)

Content generation from audience, goal and offer
AI subject lines and pre-headers
AI plain-text email copy
AI SMS and WhatsApp message drafts

AI capabilities

Zia drafts email copy, subject lines and pre-headers
Zia generates SMS and WhatsApp messages
Send-time optimisation based on each recipient's open pattern

Zoho Campaigns pricing (INR)

Source

Every edition as published by the vendor · free trial: 14-day free trial, no credit card, with free onboarding; reverts to Forever Free afterwards. Prices exclude GST unless stated. Full Zoho Campaigns pricing breakdown

Forever Free

₹0

Free forever

Up to 2,000 contacts
6,000 emails per month
Templates, drag-and-drop editor and HTML import
Generative AI and 35 app integrations
Basic reporting

Standard

Priced by contact tier (from 500 contacts)

Monthly or yearly; yearly saves 25%

Unlimited emails, up to 100,000 contacts
A/B testing and 120+ templates
Basic segmentation and drag-and-drop workflows
Advanced analytics and custom roles
40+ app integrations and priority support

Professional

Priced by contact tier (from 500 contacts)

Monthly or yearly; yearly saves 25%

Advanced segmentation, tags and contact scoring
Dynamic content and send-time optimisation
Abandoned cart and purchase follow-up workflows
Pop-up forms and RSS campaigns
Workspaces and webhooks

Other pricing options & add-ons

Pay-as-you-go email credits
Buy credits as needed without a subscription
Priced per credit pack
WhatsApp, SMS and Dedicated IP add-ons
Dedicated IP is yearly and suggested above 100,000 emails a month
Separate charge

• Zoho's pricing page sets the price from the chosen currency (INR, USD, EUR or GBP), billing cycle and contact count; no fixed rupee figure is printed in the page text.
• Yearly billing saves 25% compared with monthly.
• If syncs push contacts above the plan, the account upgrades and the difference is charged on the next billing date.
• Payment by card or PayPal; bank transfer available on yearly plans. The pricing page text does not state whether GST is included; confirm at checkout.

Buying for a team? App Advisor can get you a volume quote and any partner discount available.

Integrations, security & India

Integrations

Zoho CRM and Bigin
Salesforce, HubSpot, SugarCRM and MS Dynamics 365
Shopify, WooCommerce and Zoho Commerce
Zapier and Zoho Flow
Msg91, Kaleyra, Twilio and other SMS gateways
Zoho Books, Zoho Invoice and Zoho Desk
GoToWebinar, Zoho Meeting, Zoho Backstage and Eventbrite
WordPress and Google Drive

For Indian businesses

Made by Zoho Corporation, founded in Chennai, India.
INR is one of the currencies offered on the Zoho Campaigns pricing page.
Indian SMS gateways Msg91, Kaleyra and MiSMS appear in the integrations list.
WhatsApp campaigns are available as an add-on, useful for Indian audiences.
Syncs natively with Zoho Books and Zoho Invoice, which many Indian SMBs use for GST billing.

Mobile apps

Android app

Zoho Campaigns mobile app lets you send campaigns and view and share reports.

Trust, compliance & who uses Zoho Campaigns

Certifications & compliance

ISO/IEC 27001 — Zoho-wide certification covering its cloud services Source
SOC 2 Type 2 Source
GDPR Source

Each claim links to the vendor's own published statement. Always confirm current certificate validity directly with the vendor.

Is Zoho Campaigns the best choice for you?

Best choice if you are…

Businesses already running Zoho CRM, Bigin or Zoho One
Small Indian brands sending a few newsletters a month to under 2,000 contacts
Marketers who want email, SMS and WhatsApp campaigns from one tool
Agencies that need separate workspaces per client on Professional

Look elsewhere if you are…

Large D2C brands needing deep ecommerce segmentation, who should compare Klaviyo
Teams wanting complex multi-branch automation with sales scoring, who should compare ActiveCampaign or HubSpot

Still comparing? Get an unbiased shortlist and demos arranged for free.

Sources (5) · updated October 2026

Zoho Campaigns screenshots

Specifications

Category: Marketing automation, Email marketing software
Vendor: Zoho Corporation
Headquarters: Chennai, Tamil Nadu
Founded: 1996
Pricing model: Freemium
Starting price: Free plan
Deployment: Cloud
Platforms: Web
Best for: Startup, Small business, SMB
Made in India: Yes

USD 10/month · Premium, 5,000 contacts, billed monthly

View

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Zoho Campaigns — frequently asked questions

Is Zoho Campaigns free?+

Yes. Zoho Campaigns has a Forever Free plan for up to 2,000 contacts and 6,000 emails a month, which Zoho describes as three campaigns to your whole list. It includes templates, the drag-and-drop editor, Zoho's generative AI and basic reports. A/B testing and workflows need a paid plan.

How much does Zoho Campaigns cost in India?+

Zoho Campaigns prices its Standard and Professional plans by contact count, starting at 500 contacts, and lets you pick INR as the currency on the pricing page. The amount rises with your list size, and yearly billing saves 25%. Confirm whether GST is added at checkout, and check the final figure for your exact contact tier.

Does Zoho Campaigns have a free trial?+

Zoho Campaigns offers a 14-day free trial with no credit card and free onboarding support. The trial covers up to 2,000 contacts and three campaigns. When it ends, the account moves to the Forever Free plan rather than shutting down, so you keep your lists and templates.

Can Zoho Campaigns send WhatsApp and SMS messages?+

Yes. Zoho Campaigns supports bulk SMS and WhatsApp campaigns alongside email, with dashboards for delivery and read rates. Both are sold as add-ons. For SMS in India it integrates with gateways such as Msg91 and Kaleyra, and Zia can draft the SMS or WhatsApp copy for you.

Zoho Campaigns vs Mailchimp: which should an Indian business pick?+

Zoho Campaigns is the better fit if you already use Zoho CRM, Bigin or Zoho Books, because contacts sync natively and INR billing is available. Its free plan also allows 2,000 contacts. Mailchimp has a larger template and integration ecosystem. Compare both at your real list size, because both charge by contact tier.

Does Zoho Campaigns integrate with Shopify and WooCommerce?+

Yes. Zoho Campaigns lists Shopify, WooCommerce and Zoho Commerce integrations. On the Professional plan you get abandoned-cart and purchase follow-up workflows built on that store data. Brands with complex catalogue-level segmentation may still find Klaviyo deeper, but Zoho covers the standard ecommerce email flows.

Is my data safe with Zoho Campaigns?+

Zoho Campaigns runs on Zoho's infrastructure, which holds ISO/IEC 27001 and SOC 2 Type 2 certifications and states GDPR compliance on its compliance page. The Professional plan adds workspaces and custom roles to limit who sees which lists. Indian buyers with strict residency needs should confirm the data centre with Zoho sales.

Is there a Zoho Campaigns mobile app?+

Yes. Zoho Campaigns has a mobile app that lets you send campaigns, check campaign reports and share those reports with colleagues while away from a desktop. Building complex templates and workflows is still easier on the web version, so treat the Zoho Campaigns app as a monitoring tool.

What happens if my contacts exceed my Zoho Campaigns plan?+

If an integration sync pushes your contact count above your plan limit, Zoho Campaigns upgrades the account automatically and charges the difference on the next billing date. Clean or filter your CRM sync before connecting it, especially if you hold many inactive leads, to avoid a surprise jump in your bill.

What is Zoho Campaigns?+

Zoho Campaigns is marketing automation by Zoho Corporation, an Indian company from Chennai. Email marketing with CRM sync.

How much does Zoho Campaigns cost?+

Zoho Campaigns has a free plan. Check the vendor's pricing page for current plans.

Does Zoho Campaigns offer a free trial or free plan?+

Yes — Zoho Campaigns offers a free plan you can start with.

Is Zoho Campaigns made in India?+

Yes. Zoho Campaigns is built by Zoho Corporation, headquartered in Chennai, Tamil Nadu.

Who is Zoho Campaigns best suited for?+

Zoho Campaigns suits startup, small business, smb buyers looking for marketing automation with email marketing software.

What are the best alternatives to Zoho Campaigns?+

Popular alternatives in marketing automation include Zoho Marketing Automation, CleverTap, Freshmarketer. Use App Advisor's compare tool to see them side by side.

How is Zoho Campaigns deployed?+

Zoho Campaigns is available as a cloud (SaaS) product, with web access.