Easyrewardz

by Easyrewardz · Gurugram, Haryana · Since 2011

Customer loyalty and engagement for retail and hospitality.

Starting price: Quote based; Custom proposal after demo
Free trial / plan: Not advertised
Deployment: Cloud; Web
App Advisor rating: 4.4; transparency & India fit

What is Easyrewardz?

Easyrewardz is a Gurgaon-headquartered customer loyalty and CRM company (Palm Court, MG Road) whose products are now sold under the Zence brand on zencecrm.com. The suite is split into Zence Marketing (loyalty, campaigns, analytics, lead management), Zence Service (feedback, tickets, service bot) and Zence Commerce (WhatsApp chat-and-buy, abandoned cart recovery, reward store). Named clients include Pantaloons, Burger King India, The Body Shop, William Penn, Style Baazar, Motherhood Hospitals and Bata's BataClub programme.

This is enterprise software for retail chains, restaurant brands, healthcare groups and BFSI firms with many stores and a large customer base, not a points app for a single shop. Its strength is tying point-of-sale transactions to a single customer view, then running tiered loyalty, personalised offers and multi-wave campaigns over SMS, email, WhatsApp and in-store channels. The loyalty page cites 10,000+ stores powered, and the company also offers channel loyalty for B2B distributor and retailer programmes.

Security paperwork is a real plus for larger buyers: Easyrewardz Software Services Private Limited lists ISO/IEC 27001:2022, ISO/IEC 27701:2019 and PCI-DSS certificates, and the loyalty page states DPDP and GDPR compliance. The weaknesses are typical of enterprise vendors. There is no public price, no self-serve signup, no named integration list (only 'various POS, e-commerce and CRM systems'), and no public documentation, so integration effort with your POS is unknown until a scoping call.

Buying is through a demo and a custom proposal. The easyrewardz.com homepage mentions a 30-day free trial, but the newer Zence product pages only offer demos, so ask which applies. Budget for setup and POS integration work, ongoing platform fees, and messaging costs for SMS and WhatsApp, and get the quote with GST shown separately. Compare it with Capillary Technologies and Reelo, depending on your size.

What works well

+Holds ISO/IEC 27001:2022, ISO/IEC 27701:2019 and PCI-DSS certifications for the Indian entity
+Loyalty page states compliance with India's DPDP Act as well as GDPR
+Campaign module covers SMS, email, WhatsApp, social and in-store with A/B testing
+Negative feedback is converted into service tickets with an escalation matrix
+WhatsApp chat-and-buy and abandoned cart recovery sit in the same suite as loyalty
+Reference customers include large Indian chains such as Pantaloons, Bata and Burger King India

What to watch out for

−No published pricing or plan tiers for any Zence or Easyrewardz product
−Integrations are described only generically, with no named POS or e-commerce connectors
−Product pages are split between easyrewardz.com and zencecrm.com, which confuses research
−Trial terms conflict: homepage says 30-day free trial while Zence pages only offer demos
−Built for multi-store brands, so overkill and likely expensive for a single outlet

Best suited for: Retail and fashion chains running tiered loyalty programmes across hundreds of stores · Restaurant and QSR brands wanting loyalty plus feedback and WhatsApp engagement · Healthcare and BFSI firms that need ISO 27001 and PCI-DSS certified vendors · FMCG or durable brands running channel loyalty for distributors and retailers

Easyrewardz at a glance

Analysing Easyrewardz — pricing, features, reviews and alternatives…

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Easyrewardz features

Researched from Easyrewardz's official product pages · updated October 2026.

Loyalty

Real-time rewards and personalised offers
Tier-based programmes and custom reward design
Single customer view from transaction and behaviour data
Gamification and reward store catalogue
Redemption, behaviour and ROI analytics

Campaigns (CliX)

Trigger-based and strategy-based campaigns
Multi-wave campaigns
SMS, email, WhatsApp, social and in-store channels
A/B testing and ROI dashboard

Service

Multi-channel feedback surveys, polls and reviews
Negative feedback converted to tickets
Omnichannel ticket management with auto-escalation
Service bot with handover to agents
Digital receipts

Commerce

WhatsApp Chat and Buy
Digital commerce bot
Abandoned cart reminders with rewards
Targeted win-back deals

Easyrewardz pricing (INR)

Source

Every edition as published by the vendor · free trial: 30-day free trial mentioned on easyrewardz.com homepage; Zence pages offer demo only. Prices exclude GST unless stated. Full Easyrewardz pricing breakdown

• No public plans or prices for any Easyrewardz or Zence module.
• Pricing is set through a demo and consultation with the Zence sales team.
• Expect separate costs for setup, POS integration, platform fees and SMS or WhatsApp messaging; confirm GST treatment.

Buying for a team? App Advisor can get you a volume quote and any partner discount available.

Integrations, security & India

Security & compliance

ISO/IEC 27001:2022 certified
ISO/IEC 27701:2019 privacy information management certified
PCI-DSS certified
Loyalty platform states DPDP and GDPR compliance

For Indian businesses

Registered and corporate office is at Palm Court, 1 MG Road, Sector 14, Gurgaon, with presence in Mumbai, Bengaluru and Kolkata plus Dubai.
The loyalty platform states compliance with India's Digital Personal Data Protection (DPDP) law.
Indian customers named by the vendor include Pantaloons, Burger King India, William Penn, Style Baazar, Motherhood Hospitals and Bata (BataClub).
WhatsApp is a supported channel for campaigns and the chat-and-buy commerce module.

Support, resources & partner network

Support & learning

Phone: +91-847-000-3279
Email: wish@easyrewardz.com; Zence: info@zencecrm.com

Trust, compliance & who uses Easyrewardz

10K+ stores powered

Customers

Certifications & compliance

ISO/IEC 27001:2022 Source
ISO/IEC 27701:2019 Source
PCI-DSS Source
DPDP Act — Stated on the loyalty product page Source

Each claim links to the vendor's own published statement. Always confirm current certificate validity directly with the vendor.

Is Easyrewardz the best choice for you?

Best choice if you are…

Retail and fashion chains running tiered loyalty programmes across hundreds of stores
Restaurant and QSR brands wanting loyalty plus feedback and WhatsApp engagement
Healthcare and BFSI firms that need ISO 27001 and PCI-DSS certified vendors
FMCG or durable brands running channel loyalty for distributors and retailers

Look elsewhere if you are…

Single shops or cafes wanting a cheap self-serve points or stamp card app
Teams that need published pricing and a ready list of POS plug-ins before talking to sales

Still comparing? Get an unbiased shortlist and demos arranged for free.

Sources (7) · updated October 2026

Easyrewardz screenshots

Easyrewardz video

Easyrewardz CX Insider Chat Series (Episode 1) - Customers Speak

Specifications

Category: Loyalty & rewards programs
Vendor: Easyrewardz
Headquarters: Gurugram, Haryana
Founded: 2011
Pricing model: Quote-based
Starting price: Quote based · Custom proposal after demo
Deployment: Cloud
Platforms: Web
Best for: Mid-market, Enterprise
Made in India: Yes

Free plan

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Easyrewardz — frequently asked questions

How much does Easyrewardz cost?+

Easyrewardz (now sold as Zence) does not publish prices. Costs are quoted after a demo and usually depend on the modules chosen, number of stores, customer base size and messaging volume for SMS and WhatsApp. Ask for an itemised proposal in INR showing setup, POS integration, recurring platform fees and 18% GST separately.

Does Easyrewardz offer a free trial?+

The easyrewardz.com homepage advertises a 30-day free trial alongside demo requests, but the newer Zence product pages on zencecrm.com only offer a demo and consultation. There is no free plan. Ask the Easyrewardz sales team which trial terms currently apply and whether a pilot in a few stores is possible.

What is Zence and how is it related to Easyrewardz?+

Zence is the product brand Easyrewardz now uses for its customer experience suite, described as powered by Easyrewardz. Older easyrewardz.com product links redirect to zencecrm.com. The suite has three parts: Zence Marketing for loyalty and campaigns, Zence Service for feedback and tickets, and Zence Commerce for WhatsApp selling and cart recovery.

Is Easyrewardz data secure?+

Easyrewardz Software Services Private Limited lists ISO/IEC 27001:2022 for information security, ISO/IEC 27701:2019 for privacy management, and PCI-DSS for payment card data, with certificates downloadable from its certifications page. Its loyalty product page also states compliance with India's DPDP law and the EU GDPR, which matters for BFSI and healthcare buyers.

Easyrewardz vs Capillary: which should I choose?+

Both Easyrewardz and Capillary Technologies are Indian enterprise loyalty vendors serving large retail chains. Easyrewardz bundles loyalty with feedback, ticketing and WhatsApp commerce under Zence, and lists ISO 27001, ISO 27701 and PCI-DSS. Neither publishes pricing, so shortlist both, compare POS integration effort with your system, and request references in your industry.

Does Easyrewardz integrate with my POS?+

Easyrewardz says its loyalty programme integrates with various POS systems, e-commerce platforms, CRM systems and third-party applications, but it does not publish a named list of connectors. Before buying, tell the Easyrewardz team your exact POS and e-commerce stack and ask for a written integration scope, timeline and references from clients on the same system.

Can Easyrewardz send campaigns on WhatsApp?+

Yes. Easyrewardz's campaign module, CliX, sends trigger-based and multi-wave campaigns over SMS, email, WhatsApp, social media and in-store channels, with A/B testing and ROI tracking. Separately, Zence Commerce offers Chat and Buy, which lets customers browse and purchase inside a WhatsApp conversation, plus automated abandoned cart reminders.

Which industries does Easyrewardz serve?+

Easyrewardz lists consumer retail, BFSI, healthcare and channel (B2B) loyalty as its industries. Named clients include Pantaloons, The Body Shop, William Penn, Style Baazar, Burger King India, Motherhood Hospitals and Bata for its BataClub programme. It suits brands with many outlets more than single independent stores.

Does Easyrewardz handle customer feedback and complaints?+

Yes. Zence Service from Easyrewardz collects feedback through surveys, forms, polls and reviews, and automatically converts negative responses into tickets with an escalation matrix. Its ticket management brings email, phone and social media queries into one dashboard, and a service bot answers routine questions round the clock before handing complex ones to agents.

Where is Easyrewardz based?+

Easyrewardz's registered and corporate office is at Palm Court, 1 MG Road, Sector 14, Gurgaon, Haryana. The company also lists presence in Mumbai, Bengaluru and Kolkata in India, and in Dubai. Sales can be reached on +91-847-000-3279 or wish@easyrewardz.com, and Zence enquiries go to info@zencecrm.com.

Does Easyrewardz have a free trial?+

Yes. Easyrewardz's official site offers a free trial.

Is Easyrewardz secure and compliant?+

Easyrewardz's official site states ISO 27001, PCI DSS compliance.

What is Easyrewardz?+

Easyrewardz is loyalty & rewards programs by Easyrewardz, an Indian company from Gurugram. Customer loyalty and engagement for retail and hospitality.

How much does Easyrewardz cost?+

Easyrewardz publishes: Quote based · Custom proposal after demo. Confirm current plans and taxes on the official pricing page.

Does Easyrewardz offer a free trial or free plan?+

Easyrewardz does not advertise a free plan; ask the vendor for a trial or a guided demo.

Is Easyrewardz made in India?+

Yes. Easyrewardz is built by Easyrewardz, headquartered in Gurugram, Haryana.

Who is Easyrewardz best suited for?+

Easyrewardz suits mid-market, enterprise buyers looking for loyalty & rewards programs.

What are the best alternatives to Easyrewardz?+

Popular alternatives in loyalty & rewards programs include Reelo Loyalty, Smile.io, LoyaltyLion. Use App Advisor's compare tool to see them side by side.

How is Easyrewardz deployed?+

Easyrewardz is available as a cloud (SaaS) product, with web access.