Emarsys

by SAP Emarsys · Vienna, Austria · Since 2000

Omnichannel customer engagement for retail.

Starting price: On request; Ask for a quote
Free trial / plan: Not advertised
Deployment: Cloud; Web
App Advisor rating: 4.2; transparency & India fit

What is Emarsys?

Emarsys is marketing automation from SAP Emarsys, based in Vienna, Austria and has been building software since 2000. Omnichannel customer engagement for retail.

Marketing automation runs campaigns across email, SMS, WhatsApp and push, triggered by customer behaviour. Indian vendors in this category are unusually strong, largely because they solved WhatsApp and vernacular messaging early.

Pricing is quoted per organisation, so ask the vendor for a proposal that matches your size.

What works well

+26 years in business — a mature, stable product

What to watch out for

−Pricing is not published — expect a sales conversation before you see costs
−No permanently free plan
−Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit

Best suited for: Mid-market · Enterprise

Emarsys at a glance

Analysing Emarsys — pricing, features, reviews and alternatives…

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Emarsys features

Category-standard capabilities plus what Emarsys adds. Verify depth in a demo.

Customer segmentation and journeys
Email, SMS, WhatsApp, push and in-app
Behavioural triggers and A/B tests
Landing pages and forms
Lead scoring
Attribution and campaign analytics
CRM and e-commerce integrations
Consent and DND management

Emarsys pricing

Entry price

On request

Quoted per organisation after a discovery call

How Emarsys charges. SAP Emarsys prices per organisation based on users, modules and implementation scope. Ask for a quote that includes onboarding, training and annual increases.

Read from the vendor's official website. Prices change — confirm on emarsys.com.

Specifications

Category: Marketing automation
Vendor: SAP Emarsys
Headquarters: Vienna, Austria
Founded: 2000
Pricing model: Quote-based
Starting price: On request
Deployment: Cloud
Platforms: Web
Best for: Mid-market, Enterprise
Made in India: No

USD 149/month · Lite plan, billed annually

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Emarsys — frequently asked questions

What is Emarsys?+

Emarsys is marketing automation by SAP Emarsys. Omnichannel customer engagement for retail.

How much does Emarsys cost?+

Emarsys is priced on request. Request a demo through App Advisor and we will ask the vendor for a written quote.

Does Emarsys offer a free trial or free plan?+

Emarsys does not advertise a free plan; ask the vendor for a trial or a guided demo.

Is Emarsys made in India?+

No. Emarsys is developed by SAP Emarsys in Vienna, Austria.

Who is Emarsys best suited for?+

Emarsys suits mid-market, enterprise buyers looking for marketing automation.

What are the best alternatives to Emarsys?+

Popular alternatives in marketing automation include Zoho Marketing Automation, CleverTap, Freshmarketer. Use App Advisor's compare tool to see them side by side.

How is Emarsys deployed?+

Emarsys is available as a cloud (SaaS) product, with web access.