Free
Starts at
Free
- Starting price
- Free
- Requires a Google Ads account
- Free trial / plan
- Free
- Free with a Google Ads account
- Deployment
- Cloud
- Web
- App Advisor rating
- 4.6
- transparency & India fit
What is Google Keyword Planner?
Google Keyword Planner is a keyword research tool inside Google Ads. Google calls it 'a free resource to help advertisers build keyword lists for search campaigns'.
It suggests keyword ideas and shows estimated monthly searches, bid estimates and forecasts. You need a Google Ads account to use it, and Google's help page says you must enter billing information to unlock basic features.
What works well
- +Free to use
- +Search volume and cost estimates come directly from Google
- +Forecasts for clicks, impressions and conversions
- +Keyword plans can be saved and shared
What to watch out for
- −Needs a Google Ads account with billing information entered
- −Accounts in Smart Mode must switch to Expert Mode first
- −Volumes are estimates, and very low-volume or sensitive keywords are not shown
Best suited for: Advertisers planning Google Search campaigns · SEO and content teams that want Google's own search estimates
AI analysis of Google Keyword Planner
Analysing Google Keyword Planner — pricing, features, reviews and alternatives…
Generated by App Advisor's native engine from this listing's verified data — not a paid placement.
Google Keyword Planner features
Researched from Google Keyword Planner's official product pages · updated September 2026.
Research
- Discover new keywords
- Search volume trends
- Bid estimates
Planning
- Forecasts of clicks, impressions and conversions
- Save and share keyword plans
- Create campaigns from plans
Google Keyword Planner pricing (INR)
SourceEvery edition as published by the vendor. Prices exclude GST unless stated. Full Google Keyword Planner pricing breakdown
Keyword Planner
₹0
Free
- Keyword ideas
- Monthly search estimates
- Bid/cost estimates
- Forecasts
- • Google says billing information is needed to access basic features such as 'Get ideas for new keywords'
- • Google's FAQ says anyone with a Google Ads account can use it after creating a campaign
Buying for a team? App Advisor can get you a volume quote and any partner discount available.
Is Google Keyword Planner the best choice for you?
Best choice if you are…
- Advertisers planning Google Search campaigns
- SEO and content teams that want Google's own search estimates
Look elsewhere if you are…
- Users wanting SEO rank tracking or backlink data (see SEMrush or Ahrefs)
Still comparing? Get an unbiased shortlist and demos arranged for free.
Sources (2) · updated September 2026
Google Keyword Planner screenshots
Specifications
- Category
- SEO tools
- Vendor
- Headquarters
- Mountain View, United States
- Founded
- 2000
- Pricing model
- Free
- Starting price
- Free
- Deployment
- Cloud
- Platforms
- Web
- Best for
- Startup, Small business, SMB
- Made in India
- No
More software like Google Keyword Planner
Alternatives, the same vendor's other products and India-first picks.
Google Keyword Planner vs Google Search ConsoleGoogle Keyword Planner vs Rank MathGoogle Keyword Planner vs SemrushGoogle Keyword Planner vs Google TrendsGoogle Keyword Planner vs Ubersuggest
Compare all Google Keyword Planner alternatives with pricing →Google Keyword Planner — frequently asked questions
Is Google Keyword Planner free?+
Yes. Google describes it as a free resource for advertisers building keyword lists.
Do I need a Google Ads account to use Keyword Planner?+
Yes. Google's FAQ says anyone with a Google Ads account can use it after creating a campaign, and its help page says billing information is needed for basic features.
Why can't I find Keyword Planner in Google Ads?+
Accounts in Smart Mode need to switch to Expert Mode first.
Does Keyword Planner show exact search volumes?+
No. Google shows estimates, and very low-volume or sensitive keywords do not appear.
How often are Keyword Planner forecasts updated?+
Google refreshes forecasts daily using the last 7–10 days of data, adjusted for seasonality.
What can Keyword Planner be used for?+
Finding keyword ideas, checking search volume trends and bid estimates, forecasting campaign results and building search campaigns.
What is Google Keyword Planner?+
Google Keyword Planner is seo tools by Google. Free keyword data from Google Ads.
How much does Google Keyword Planner cost?+
Google Keyword Planner is free to use.
Does Google Keyword Planner offer a free trial or free plan?+
Yes — Google Keyword Planner offers a free plan you can start with.
Is Google Keyword Planner made in India?+
No. Google Keyword Planner is developed by Google in Mountain View, United States, though it is used by Indian businesses.
Who is Google Keyword Planner best suited for?+
Google Keyword Planner suits startup, small business, smb buyers looking for seo tools.
What are the best alternatives to Google Keyword Planner?+
Popular alternatives in seo tools include Google Search Console, Rank Math, Semrush. Use App Advisor's compare tool to see them side by side.
How is Google Keyword Planner deployed?+
Google Keyword Planner is available as a cloud (SaaS) product, with web access.
Guides that mention Google Keyword Planner
JustDial & Sulekha Costs: Is a Listing Worth It?What JustDial and Sulekha actually charge Indian businesses, how their lead models work, why the same lead goes to several businesses, how to judge return on spend, and the alternatives worth building instead.Google Keyword Planner: Free Access & How to Use ItHow to use Google Keyword Planner free in India — getting access without running ads, why volumes show as ranges, reading competition and bid data correctly, and the free and paid alternatives worth adding.SEO Tools for Indian Businesses 2026: Free vs PaidFree vs paid SEO tools for Indian businesses: Google Keyword Planner, Rank Math, Ahrefs and Semrush with official prices, a cost model and when to upgrade.
About Google
Google · Mountain View, United States · Founded 1998 · 124 products in our catalogue
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