Head to head · SEO tools
Semrush vs Google Keyword Planner
Pricing, features, India readiness and rating compared. Semrush rates highest.
| Compare | Semrush | Google Keyword Planner |
|---|---|---|
| Category | SEO tools | SEO tools |
| Vendor | Semrush | |
| Headquarters | Boston, United States | Mountain View, United States |
| Made in India | No | No |
| Starting price | Free plan | Free |
| Free plan | Yes | Yes |
| Free trial | Yes | No |
| Published pricing | Yes | Yes |
| Deployment | cloud | cloud |
| Mobile apps | No | No |
| Founded | 2008 | 2000 |
| Best for | Startup, Small business, SMB | Startup, Small business, SMB |
| App Advisor rating | 4.6 / 5 | 4.6 / 5 |
Semrush: pros & cons
- +Free plan available to evaluate at zero cost
- +18 years in business — a mature, stable product
- +One of the top-ranked seo tools options in our catalogue
- −Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit
Key features
- Keyword research with volume and difficulty
- Rank tracking by location and device
- Technical site audits
- Backlink analysis and outreach
- Competitor gap analysis
- Content optimisation
Google Keyword Planner: pros & cons
- +Completely free to use
- +26 years in business — a mature, stable product
- −Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit
Key features
- Keyword research with volume and difficulty
- Rank tracking by location and device
- Technical site audits
- Backlink analysis and outreach
- Competitor gap analysis
- Content optimisation
Get an instant demo
See Semrush live, with an App Advisor discount
Frequently asked questions
Which is better, Semrush or Google Keyword Planner?+
Semrush scores higher on App Advisor's rating (4.6/5) for pricing transparency, India readiness and maturity. The right choice depends on your workflow — request demos of both.
Is Semrush cheaper than Google Keyword Planner?+
Semrush starts at Free plan and Google Keyword Planner at Free. Compare per-user costs at your team size, and remember GST is added on top.
Can I switch from Semrush to Google Keyword Planner?+
Most seo tools products import CSV or Excel data; check whether historical records, attachments and integrations move too before you switch.
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