Lemnisk

by Lemnisk · Bengaluru, Karnataka · Since 2017

Customer data platform for banks and insurers.

Starting price: Custom quote; Enterprise pricing via demo and proposal
Free trial / plan: No free plan; Demo only; no self-serve trial
Deployment: Cloud; Web
App Advisor rating: 4.2; transparency & India fit

What is Lemnisk?

Lemnisk is a Bengaluru-founded customer data platform (CDP) built mainly for banks, insurers and other regulated financial brands. It pulls customer data together, resolves identities, scores customers in real time and then triggers journeys across channels. The customer list explains the focus: HDFC Life, Tata AIA, Niva Bupa and Bajaj Allianz in India, plus AIA Singapore, Abu Dhabi Commercial Bank and Saudi insurer Tawuniya abroad. Bajaj Finserv and Airtel are among the investors listed on its About page.

Lemnisk does a few things that general marketing tools usually don't. Its entity-level identity resolution links lead IDs, policy numbers and application numbers to one primary key such as a mobile number. For an insurer that means a renewal journey can target the policy as well as the person. The platform can also run on a private deployment, either on-premise or in the customer's own cloud or region, and Lemnisk lists SOC 2, ISO 27001 and ISO 27018 certifications. For a BFSI security team that has to sign off on where customer data sits, those details matter more than the campaign features.

The weaknesses come with that enterprise positioning. No prices are published and the only way in is a demo request, so expect a sales cycle, a contract and an onboarding project rather than a self-serve signup. The marketing automation page talks about 8 channels but never names them, and the case-study figures (62X ROI at Tawuniya, 2.3X click-through uplift at AIA Singapore) are Lemnisk's own claims. A D2C brand or SME with a few thousand customers would be paying for capabilities it will never use.

In practice, Lemnisk competes with CleverTap, MoEngage and Netcore for Indian BFSI budgets, and it actually integrates with all three. Its pitch is that it sits underneath your existing tools as the data and decision layer, not as a replacement for them. Ask for a written scope that covers data sources, monthly event or profile volumes, the deployment model and which channels are included. Then compare the quote with what your current engagement stack already does.

What works well

+Entity-level identity resolution links policy, lead and application IDs to one customer key
+Private deployment on-premise or in your own cloud or region suits RBI and IRDAI-minded security teams
+SOC 2, ISO 27001 and ISO 27018 certifications are listed on its official pages
+Integrations page lists roughly 150 tools, including Gupshup, Karix, Netcore, LeadSquared and CleverTap
+Proven in Indian insurance: HDFC Life, Tata AIA, Niva Bupa and Bajaj Allianz are named customers
+Reverse ETL and warehouse connectors (Snowflake, Databricks, Redshift) avoid duplicating data pipelines
+LLM Audience Builder lets marketers describe a segment in plain language instead of building rules

What to watch out for

−No public pricing at all; every deal goes through a demo and custom proposal
−Built for large BFSI enterprises, so small businesses will find it oversized and expensive
−Channel list behind the '8 channels' claim is not spelled out on the product page
−Results quoted in case studies are vendor-reported, with no independent review data we could verify
−Needs data engineering effort to connect core banking, policy admin and CRM systems before value shows

Best suited for: Indian life, health and general insurers running renewal and cross-sell journeys · Banks and NBFCs that need customer data kept in their own cloud or on-premise · Enterprises already using CleverTap, MoEngage or Netcore that want a unified data layer underneath · BFSI brands expanding into the Middle East or South East Asia

Lemnisk at a glance

Analysing Lemnisk — pricing, features, reviews and alternatives…

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Lemnisk features

Researched from Lemnisk's official product pages · updated October 2026.

Customer data platform

Entity-level identity resolution
Unified customer profiles
AI duplicate profile removal
Real-time predictive scoring
Voice to CDP (conversation data)
Reverse ETL

Activation

Ramanujan AI decision engine
Real-time marketing automation
Journey orchestration
Hyper-personalisation
Low-code and API-based activation

Audiences and analytics

LLM Audience Builder
Paths and funnels
Cohort analysis
Campaign analytics
Business-group segmentation

Security and deployment

SaaS or private deployment
On-premise or own cloud/region hosting
Bring-your-own-key encryption
Rule-based access control
SOC 2 and ISO 27001/27018

Integrations

Messaging (Gupshup, Karix, Twilio)
Engagement tools (CleverTap, MoEngage, Netcore)
Warehouses (Snowflake, Databricks, Redshift)
Ad platforms (Google Ads, Meta Ads)
Streaming (Kafka, Kinesis)

AI capabilities

Ramanujan AI engine for journey decisions
LLM Audience Builder for natural-language segments
Real-time predictive scoring
AI duplicate profile removal

Lemnisk pricing (INR)

Source

Every edition as published by the vendor. Prices exclude GST unless stated. Full Lemnisk pricing breakdown

• Lemnisk publishes no plan prices; the website's only purchase route is a demo request.
• Quotes are custom and depend on deployment model (SaaS or private), data sources and channels in scope.
• Ask whether GST and implementation services are included in the quote.

Buying for a team? App Advisor can get you a volume quote and any partner discount available.

Integrations, security & India

Integrations

Gupshup
Karix
Yellow.ai
Netcore
CleverTap
MoEngage
WebEngage
LeadSquared
Salesforce CRM
Zoho CRM
Freshdesk
Snowflake
Databricks
Amazon Redshift
Apache Kafka
Google Ads
Meta Ads
Google Tag Manager

Security & compliance

SOC 2 certification listed on the website
ISO 27001 and ISO 27018 certifications listed
Bring-your-own-key (BYOK) encryption option
Rule-based access control for governance
Deployment as SaaS or private (on-premise, own cloud or chosen region)

For Indian businesses

Lemnisk is headquartered in Bengaluru, Karnataka, and its co-founders are Subra Krishnan, Rinku Ghosh and Praveen D.S.
Indian investors listed on its About page include Bajaj Finserv, Airtel, growX Ventures and DSP Mutual Fund.
Indian insurance customers named on its site include HDFC Life, Tata AIA, Niva Bupa and Bajaj Allianz.
Integrations cover Indian messaging and engagement vendors such as Gupshup, Karix, Netcore, CleverTap, MoEngage, WebEngage and LeadSquared.
The private deployment option lets Indian banks and insurers keep customer data inside India or their own infrastructure.

Trust, compliance & who uses Lemnisk

Certifications & compliance

SOC 2 Source
ISO 27001 Source
ISO 27018 — Protection of personal data in public clouds Source

Each claim links to the vendor's own published statement. Always confirm current certificate validity directly with the vendor.

Is Lemnisk the best choice for you?

Best choice if you are…

Indian life, health and general insurers running renewal and cross-sell journeys
Banks and NBFCs that need customer data kept in their own cloud or on-premise
Enterprises already using CleverTap, MoEngage or Netcore that want a unified data layer underneath
BFSI brands expanding into the Middle East or South East Asia

Look elsewhere if you are…

SMEs and D2C stores wanting a self-serve tool with a monthly card payment
Teams without data engineering support to wire up source systems
Businesses that only need WhatsApp or email campaigns, where a simpler engagement tool is cheaper

Still comparing? Get an unbiased shortlist and demos arranged for free.

Sources (7) · updated October 2026

Lemnisk screenshots

Specifications

Category: Marketing automation
Vendor: Lemnisk
Headquarters: Bengaluru, Karnataka
Founded: 2017
Pricing model: Quote-based
Starting price: On request
Deployment: Cloud
Platforms: Web
Best for: Mid-market, Enterprise
Made in India: Yes

USD 149/month · Lite plan, billed annually

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Lemnisk — frequently asked questions

How much does Lemnisk cost in India?+

Lemnisk does not publish prices in INR or USD. Every deal starts with a demo request, followed by a custom proposal. That proposal usually depends on data volumes, the number of channels and source systems, and whether you choose SaaS or a private deployment. Budget for an enterprise annual contract, not a monthly subscription. Also check whether GST and implementation fees are quoted separately.

Does Lemnisk have a free plan or free trial?+

No. Lemnisk has no free plan or self-serve trial on its website, and the only route it offers is a demo. Because the platform has to be connected to your CRM, policy or core banking data before it is useful, evaluation normally runs as a scoped pilot agreed with the sales team. Ask for the pilot's success metrics in writing.

Is Lemnisk an Indian company?+

Yes. Lemnisk was founded in India and is headquartered in Bengaluru. Its co-founders are Subra Krishnan, Rinku Ghosh and Praveen D.S. Investors include Bajaj Finserv and Airtel. The company also sells in the Middle East and South East Asia, with customers such as Abu Dhabi Commercial Bank, Tawuniya and AIA Singapore.

Who uses Lemnisk?+

Lemnisk is used mostly by banks and insurers. Indian names on its site include HDFC Life, Tata AIA, Niva Bupa and Bajaj Allianz. Overseas customers include AIA Singapore, Abu Dhabi Commercial Bank, Tawuniya and the Saudi Arabian Grand Prix organisers. The marketing automation page also lists retail, telecom, and travel and hospitality as target industries.

Lemnisk vs CleverTap or MoEngage: which should I choose?+

CleverTap and MoEngage are engagement platforms built around app and web messaging. Lemnisk positions itself as the customer data and decision layer, with identity resolution across policies and leads and a private deployment option. It also integrates with CleverTap, MoEngage and Netcore. A BFSI firm with strict data rules may pair Lemnisk with one of them. A consumer app usually needs only the engagement tool.

Is customer data safe with Lemnisk?+

Lemnisk lists SOC 2, ISO 27001 and ISO 27018 certifications. It offers bring-your-own-key encryption and rule-based access control. The platform can be deployed as SaaS or privately, on-premise or in your own cloud or region, which helps Indian banks and insurers meet internal data-localisation policies. Ask for the current audit reports during procurement.

What does Lemnisk identity resolution do?+

Lemnisk's entity-level identity resolution links separate identifiers, such as lead IDs, policy IDs and application numbers, to one primary key like a mobile number. It also merges duplicate profiles using AI. For insurers this means journeys can target a specific policy renewal as well as the overall customer, which generic CDPs often handle poorly.

Does Lemnisk integrate with WhatsApp and Indian SMS providers?+

Yes. Lemnisk's integrations page lists Gupshup, Karix, Yellow.ai, Infobip and Twilio among its messaging partners, and it has a category for WhatsApp service providers. That lets Indian brands send journey messages over WhatsApp and SMS through providers they already contract with. Email connectors include Netcore, SendGrid and Mailmodo.

How long does it take to implement Lemnisk?+

Lemnisk does not publish a standard implementation timeline. The work depends on how many source systems you connect, such as CRM, policy admin, core banking, apps and website. A private deployment also adds infrastructure setup. Plan for a project with your data engineering team and Lemnisk's onboarding staff, and agree milestones and the first use cases in the contract.

Does Lemnisk have a mobile app?+

Lemnisk is a web-based enterprise platform with no listed end-user mobile app for marketers. It collects data from your own Android and iOS apps and websites, and it integrates with app measurement tools such as AppsFlyer, Adjust and Firebase. Campaigns and journeys are managed from the web console.

Where is the Lemnisk login page?+

Lemnisk's login is at https://cdp.lemnisk.co/, linked from its official website.

Is Lemnisk secure and compliant?+

Lemnisk's official site states SOC 2, ISO 27001 compliance.

What is Lemnisk?+

Lemnisk is marketing automation by Lemnisk, an Indian company from Bengaluru. Customer data platform for banks and insurers.

How much does Lemnisk cost?+

Lemnisk is priced on request. Request a demo through App Advisor and we will ask the vendor for a written quote.

Does Lemnisk offer a free trial or free plan?+

Lemnisk does not advertise a free plan; ask the vendor for a trial or a guided demo.

Is Lemnisk made in India?+

Yes. Lemnisk is built by Lemnisk, headquartered in Bengaluru, Karnataka.

Who is Lemnisk best suited for?+

Lemnisk suits mid-market, enterprise buyers looking for marketing automation.

What are the best alternatives to Lemnisk?+

Popular alternatives in marketing automation include Zoho Marketing Automation, CleverTap, Freshmarketer. Use App Advisor's compare tool to see them side by side.

How is Lemnisk deployed?+

Lemnisk is available as a cloud (SaaS) product, with web access.