1. MailWizz
MailWizz · Bucharest · Email marketing software · 4.4/5
Self-hosted email marketing application.
₹5,000/mo
Free trial
Compared with Litmus
- Starts ₹3,000/mo cheaper (₹5,000/mo vs ₹8,000/mo)
Email marketing software · Alternatives
Best Litmus alternatives in India (2026)
Litmus is an email marketing software product from Litmus, Boston, priced at ₹8,000/mo. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 6 have a free plan, 4 are built in India, and 16 start cheaper or free.
Quick answer
The closest alternatives to Litmus are MailWizz (₹5,000/mo), Email on Acid (₹7,000/mo), Flodesk (₹3,000/mo), Postmark (₹1,200/mo) and Mailvio (₹2,000/mo). Pepipost by Netcore is the top-ranked option with a free plan. Published prices in this list start at ₹210/month.
Why businesses look for a Litmus alternative
There is no free plan
Litmus has no free tier. 6 alternatives do, which lets you test with real data before you pay.
Cost
Litmus starts at ₹8,000/mo. 16 alternatives start lower or have a free plan.
Indian support and GST
Litmus is built in United States. 4 alternatives are made in India, where GST, TDS and UPI are usually handled natively and support runs on IST.
A mobile app
Litmus does not list an Android app. 1 alternatives do.
Litmus alternatives compared
Ranked by how closely each product matches Litmus's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
| # | Software | Starting price | Free plan | Platforms | Made in India | Rating | Compare |
|---|---|---|---|---|---|---|---|
| — | Litmus (current) | ₹8,000/mo | No | Web | No | 4.3/5 | — |
| 1 | MailWizz | ₹5,000/mo | No | Web | No | 4.4/5 | |
| 2 |  Email on Acid | ₹7,000/mo | No | Web | No | 4.3/5 | |
| 3 |  Flodesk | ₹3,000/mo | No | Web | No | 4.3/5 | |
| 4 |  Postmark | ₹1,200/mo | No | Web | No | 4.5/5 | |
| 5 |  Mailvio | ₹2,000/mo | No | Web | No | 4.3/5 | |
| 6 |  Sendy | ₹6,000/mo | No | Web, Android, iOS | No | 4.4/5 | |
| 7 |  Ghost | ₹800/mo | No | Web | No | 4.3/5 | |
| 8 |  Amazon SES | Pay as you go | No | Web | No | 4.5/5 | |
| 9 |  Mailcoach | ₹900/mo | No | Web | No | 4.1/5 | |
| 10 |  Zoho ZeptoMail | ₹210/mo | No | Web | Yes | 4.5/5 | |
| 11 |  Mailercloud Pro | ₹500/mo | No | Web | Yes | 4.3/5 | |
| 12 |  NeverBounce | Pay as you go | No | Web | No | 4.3/5 | |
| 13 |  Bouncer | Pay as you go | No | Web | No | 4.2/5 | |
| 14 |  Pepipost by Netcore | Free plan | Yes | Web | Yes | 4.8/5 | |
| 15 |  SendGrid | Free plan | Yes | Web | No | 4.6/5 | |
| 16 |  Mailgun | Free plan | Yes | Web | No | 4.6/5 | |
| 17 |  Emailit | $20 for 100,000 credits ($0.20 per 1,000 emails) | No | Web | No | 3.9/5 | |
| 18 |  listmonk | Free | Yes | Web | Yes | 4.7/5 | |
| 19 |  Elastic Email | Free plan | Yes | Web | No | 4.6/5 | |
| 20 |  SparkPost | Free plan | Yes | Web | No | 4.5/5 |
Top 10 Litmus alternatives in detail
₹7,000/mo
Free trial
Compared with Litmus
- Starts ₹1,000/mo cheaper (₹7,000/mo vs ₹8,000/mo)
3. Flodesk
Flodesk · San Francisco · Email marketing software · 4.3/5
Design-first email marketing at a flat price.
₹3,000/mo
Free trial
Compared with Litmus
- Starts ₹5,000/mo cheaper (₹3,000/mo vs ₹8,000/mo)
4. Postmark
ActiveCampaign · Philadelphia · Email marketing software · 4.5/5
Fast transactional email delivery.
₹1,200/mo
Free trial
Compared with Litmus
- Starts ₹6,800/mo cheaper (₹1,200/mo vs ₹8,000/mo)
₹2,000/mo
Free trial
Compared with Litmus
- Starts ₹6,000/mo cheaper (₹2,000/mo vs ₹8,000/mo)
6. Sendy
Sendy · Singapore · Email marketing software · 4.4/5
Self-hosted newsletter app using Amazon SES.
₹6,000/mo
Free trial
Compared with Litmus
- Starts ₹2,000/mo cheaper (₹6,000/mo vs ₹8,000/mo)
- Also available on Android, iOS
7. Ghost
Ghost Foundation · Singapore · Email marketing software · 4.3/5
Open-source publishing and newsletters.
₹800/mo
Free trial
Compared with Litmus
- Starts ₹7,200/mo cheaper (₹800/mo vs ₹8,000/mo)
- Open source
8. Amazon SES
Amazon Web Services · Seattle · Email marketing software · 4.5/5
Low-cost email sending service on AWS.
Pay as you go
Free trial
9. Mailcoach
Spatie · Antwerp · Email marketing software · 4.1/5
Self-hosted and cloud email marketing.
₹900/mo
Free trial
Compared with Litmus
- Starts ₹7,100/mo cheaper (₹900/mo vs ₹8,000/mo)
10. Zoho ZeptoMail
Zoho Corporation · Chennai · Email marketing software · 4.5/5
Transactional email service from Zoho.
₹210/mo
Free trial
Compared with Litmus
- Starts ₹7,790/mo cheaper (₹210/mo vs ₹8,000/mo)
- Built in India (Chennai)
Litmus alternatives by what you need
Cheaper than Litmus
Free Litmus alternatives
Indian alternatives to Litmus
How to choose a Litmus alternative
- Check pricing per contact and per send; some products charge on list size even for unsubscribed contacts.
- Test deliverability to Gmail and Outlook with your own domain before you commit.
- If you send transactional email too, a product with both marketing and API sending simplifies your stack.
Litmus alternatives — FAQs
What is the best alternative to Litmus in 2026?+
The closest matches to Litmus on App Advisor are MailWizz (₹5,000/mo), Email on Acid (₹7,000/mo), Flodesk (₹3,000/mo). They are ranked by how closely their category, pricing model, platforms and target business size match Litmus, then by rating. The best choice depends on your team size and budget.
Is there a free alternative to Litmus?+
Yes. 6 of the 20 alternatives listed have a free plan or are free: Pepipost by Netcore (Free plan), SendGrid (Free plan), Mailgun (Free plan). Free plans usually cap users, records or transactions, so check the limits against your monthly volume.
What is the cheapest alternative to Litmus?+
Among alternatives that publish a price, Zoho ZeptoMail starts lowest at ₹210/mo, compared with ₹8,000/mo for Litmus. Pepipost by Netcore also has a free plan. Prices are read from each vendor's website and exclude GST.
Is there an Indian alternative to Litmus?+
Yes. 4 alternatives are built in India, including Zoho ZeptoMail (₹210/mo), Mailercloud Pro (₹500/mo), Pepipost by Netcore (Free plan). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
Litmus vs MailWizz: which is better?+
MailWizz is the closest match to Litmus in our catalogue. Key differences: Starts ₹3,000/mo cheaper (₹5,000/mo vs ₹8,000/mo). Compare them side by side before you book a demo.
How were these Litmus alternatives chosen?+
Every product listed sits in email marketing software or a category Litmus also covers, and Litmus's own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
Free shortlist
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