Starts at
Free · Growth ₹3,250/outlet/month · Growth billed ₹39,000/outlet/year + GST
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by Loyalty Juggernaut · Hyderabad, Telangana · Since 2015
Enterprise loyalty platform built in Hyderabad.
Loyalty Juggernaut (LJI) makes GRAVTY, an enterprise loyalty platform for airlines, hotel groups, retail coalitions, telecoms and banks. It was founded in 2015 and is headquartered in Palo Alto, but its engineering centre is in Hyderabad, so Indian buyers deal with a company that builds its product in India. LJI says it has 60+ enterprise clients running 80+ programmes in 110 countries. Named customers include Emirates Skywards Everyday, WestJet and Deutsche Telekom, plus Indian hotel brands ITC Hotels and The LaLiT.
Where GRAVTY stands out is scale and configurability. Business teams build earning, burning and tier rules in a patented drag-and-drop Visual Rules editor. Partner onboarding and settlement are built in, and a separate module, FIDIVIO, handles IFRS-compliant points-liability accounting, which finance teams at airlines and coalitions care about. LJI quotes 30,000+ transactions per second at peak and 100M+ members on one tenant, on a serverless AWS stack.
For most Indian businesses it is simply too big. LJI publishes no pricing, no trial and no self-serve sign-up, and its developer docs sit behind a login. A 20-outlet restaurant chain or a D2C brand will be better served by Indian SMB tools such as Reelo, Easy Rewardz or Capillary's lighter offerings. LJI also offers no ready-made consumer app; it supplies APIs and Android SDKs for your team or agency to build on.
Buying works like any enterprise deal: a demo, a scoping exercise, then a custom contract. The integrations catalogue lists 139 connectors, including Indian names such as Netcore, ValueFirst, Karix, Xeno, QwikCilver and CCAvenue, which shortens Indian rollouts. Budget for a multi-month implementation, and ask LJI which AWS region will hold your member data, since its security page doesn't say.
What works well
What to watch out for
Best suited for: Airlines, hotel groups and travel brands running large frequent-flyer or guest programmes · Retail or lifestyle coalitions with many earn-and-burn partners that need settlement · Banks, telecoms and CPG companies running B2B or B2B2C channel loyalty at scale
Analysing Loyalty Juggernaut — pricing, features, reviews and alternatives…
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Researched from Loyalty Juggernaut's official product pages · updated October 2026.
Loyalty engine
Offers & partners
Data & analytics
Finance & platform
AI capabilities
Every edition as published by the vendor. Prices exclude GST unless stated. Full Loyalty Juggernaut pricing breakdown
GRAVTY enterprise licence
Custom quote
Integrations
Security & compliance
For Indian businesses
Support & learning
60+ enterprise clients, 80+ loyalty programmes
Customers
110
Countries
2015
In business since
Best choice if you are…
Look elsewhere if you are…
Alternatives, the same vendor's other products and India-first picks.
Loyalty Juggernaut does not publish GRAVTY pricing anywhere on lji.io. Each deal is an enterprise contract scoped around programme type, member volume, modules such as FIDIVIO or AI-Scan, and integrations. Expect a demo and a scoping exercise before you see a number. GRAVTY is built for airlines and coalitions, so budget well above the monthly fees of SMB loyalty apps.
No. Loyalty Juggernaut has no free plan, free trial or self-serve sign-up for GRAVTY. Its website offers only a demo request and a contact form. Even its developer documentation at docs.gravty.io needs a login. If you need a loyalty tool to try out this week, an Indian SMB product with a free tier is a better starting point.
Partly. Loyalty Juggernaut was founded in 2015 in Silicon Valley and lists Palo Alto, California as its global headquarters. Its engineering centre is in Hyderabad, which is where much of GRAVTY is built. It also has offices in Dubai, London, Madrid, Toronto, Mexico City and Shanghai, and the company says its founders, leadership and employees own it.
The lji.io client logos include ITC Hotels and The LaLiT among Indian hospitality brands. Globally, Loyalty Juggernaut names Emirates Skywards Everyday, WestJet, Deutsche Telekom, GHA DISCOVERY, Majid Al Futtaim SHARE and Coca-Cola FEMSA. The company says it serves 60+ enterprise clients running 80+ loyalty programmes across 110 countries and 16 industry verticals.
Both are enterprise loyalty platforms with Indian engineering roots. Capillary has a larger Indian retail customer base and bundles CDP and engagement tools. Loyalty Juggernaut's GRAVTY is strongest for airlines, hotels and multi-partner coalitions, thanks to built-in partner settlement and the FIDIVIO module for IFRS liability accounting. Run a scoped proof of concept with both before deciding.
Loyalty Juggernaut does not ship a ready-made member app on Google Play or the App Store. Instead, GRAVTY offers APIs and SDKs to build Android loyalty apps, and connects to Apple Wallet and Google Wallet for digital cards. Your in-house developers or an agency build the front end, while GRAVTY runs the points, tiers, offers and partner logic behind it.
Loyalty Juggernaut's security page lists SOC 2 Type 2 under SSAE 18 and ISO/IEC 27001:2022. GRAVTY runs on AWS across at least two Availability Zones per client, encrypts data in transit with TLS 1.2+ and at rest with AES-256, and keeps each client's data separate. The page does not name a data-residency region, so ask about India hosting under the DPDP Act.
Loyalty Juggernaut's integrations page lists 139 connectors. They include POS systems such as Oracle Simphony and Wondersoft, hotel PMS such as Oracle OPERA, airline PSS such as Amadeus and Sabre, ERP such as SAP and NetSuite, and messaging tools such as Netcore, ValueFirst, MoEngage and WhatsApp. Its solutions engineers build custom connectors for systems that aren't listed.
Loyalty Juggernaut does not publish a standard timeline for GRAVTY rollouts. Its GRAVTY Ascend tooling handles migration from legacy loyalty platforms, and LJI claims 300M+ members migrated with full success. A realistic plan covers rules configuration, POS or PMS integrations, data migration and building the member app, so for a large programme expect several months rather than weeks.
Loyalty Juggernaut is loyalty & rewards programs by Loyalty Juggernaut, an Indian company from Hyderabad. Enterprise loyalty platform built in Hyderabad.
Loyalty Juggernaut publishes: Price on request · No prices published on lji.io. Confirm current plans and taxes on the official pricing page.
Loyalty Juggernaut does not advertise a free plan; ask the vendor for a trial or a guided demo.
Yes. Loyalty Juggernaut is built by Loyalty Juggernaut, headquartered in Hyderabad, Telangana.
Loyalty Juggernaut suits mid-market, enterprise buyers looking for loyalty & rewards programs.
Popular alternatives in loyalty & rewards programs include Reelo Loyalty, Smile.io, LoyaltyLion. Use App Advisor's compare tool to see them side by side.
Loyalty Juggernaut is available as a cloud (SaaS) product, with web access.

Loyalty Juggernaut · Hyderabad, Telangana · Founded 2015 · 1 product in our catalogue · Indian company
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