Optimove

by Optimove · Tel Aviv, Israel · Since 2009

CRM marketing platform.

Starting price: On request; Ask for a quote
Free trial / plan: Not advertised
Deployment: Cloud; Web
App Advisor rating: 4.0; transparency & India fit

What is Optimove?

Optimove is marketing automation from Optimove, based in Tel Aviv, Israel and has been building software since 2009. CRM marketing platform.

Marketing automation runs campaigns across email, SMS, WhatsApp and push, triggered by customer behaviour. Indian vendors in this category are unusually strong, largely because they solved WhatsApp and vernacular messaging early.

Pricing is quoted per organisation, so ask the vendor for a proposal that matches your size.

What works well

+Developer API documented on the official site
+Integrations directory on the official site
+States SOC 2 compliance

What to watch out for

−Pricing is not published — expect a sales conversation before you see costs
−No permanently free plan
−Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit

Best suited for: Mid-market · Enterprise

Optimove at a glance

Analysing Optimove — pricing, features, reviews and alternatives…

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Optimove features

As listed on Optimove's official website.

Unified engine for growth
Remove “underutilized tech” from your lexicon
Reach zero-friction execution
Demand total accountability
The marketing platform built for AI
Unify your customer data
Automate with agentic AI
Orchestrate across every channel
Elite drivers for elite technology
Access direct platform expertise
Eliminate the communication lag
Accelerate your launch velocity

Optimove pricing

Entry price

On request

Quoted per organisation after a discovery call

How Optimove charges. Optimove prices per organisation based on users, modules and implementation scope. Ask for a quote that includes onboarding, training and annual increases.

Read from the vendor's official website. Prices change — confirm on optimove.com.

Optimove screenshots

Specifications

Category: Marketing automation
Vendor: Optimove
Headquarters: Tel Aviv, Israel
Founded: 2009
Pricing model: Quote-based
Starting price: On request
Deployment: Cloud
Platforms: Web
Best for: Mid-market, Enterprise
Made in India: No

USD 149/month · Lite plan, billed annually

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Optimove — frequently asked questions

How much does Optimove cost?+

Optimove publishes its plans at https://www.optimove.com/solutions/igaming/optimove-ignite. Check that page for current prices, as plans change.

Is Optimove secure and compliant?+

Optimove's official site states SOC 2 compliance.

What is Optimove?+

Optimove is marketing automation by Optimove. CRM marketing platform.

How much does Optimove cost?+

Optimove is priced on request. Request a demo through App Advisor and we will ask the vendor for a written quote.

Does Optimove offer a free trial or free plan?+

Optimove does not advertise a free plan; ask the vendor for a trial or a guided demo.

Is Optimove made in India?+

No. Optimove is developed by Optimove in Tel Aviv, Israel.

Who is Optimove best suited for?+

Optimove suits mid-market, enterprise buyers looking for marketing automation.

What are the best alternatives to Optimove?+

Popular alternatives in marketing automation include Zoho Marketing Automation, CleverTap, Freshmarketer. Use App Advisor's compare tool to see them side by side.

How is Optimove deployed?+

Optimove is available as a cloud (SaaS) product, with web access.