Ornate

by Ornate Software · Mumbai, Maharashtra · Since 1999

Jewellery software built in Mumbai.

Jewellery & gold business softwareRecommendedMade in India

Starting price: Price on request; No pricing published on ornatesoftware.com
Free trial / plan: Not advertised
Deployment: Cloud; Web
App Advisor rating: 4.4; transparency & India fit

What is Ornate?

Ornate is jewellery business software from D'soft Infotech Pvt. Ltd., a product company headquartered in Rajkot, Gujarat, with a marketing office on S G Highway in Ahmedabad. D'soft says the Ornate range is used by 5,000+ jewellers across 28 states and 370 cities in India, with some users in the USA, UK, Africa, UAE and Sri Lanka, and claims 25+ years of experience in the jewellery trade. It brands the product as 'Growthware' rather than plain billing software.

There are two core editions. Ornate Standard is aimed at single showrooms and wholesalers: tagging and billing on one screen, MS-SQL database, weighing-scale connectivity that pulls gross weight directly, artisan stock balances kept in fine or net weight, labour charged on gross, net or fine weight, gold scheme management, karigar issue with bill of materials, and salesman-wise sales tracking. Ornate NX is the larger-business edition for chains and big retailers, adding outsourced manufacturing, multi-branch control, CRM and loyalty, business intelligence and OTP-based authentication.

Around these sit add-ons that matter for Indian jewellers. Suvarna Setu gives a showroom its own branded Android and iOS app plus website and WhatsApp commerce, with digital gold buy, sell and lease, gold SIP schemes, rate booking for 22KT and 18KT gold, e-gift cards and a catalogue of up to 10,000 images. A separate Inventory Optimization service uses a team that includes a chartered accountant and a statistician to flag dead stock. Recent marketing adds AI features such as natural-language business queries and AI-led reorder suggestions.

The downside is that nothing about price is public. The website has no pricing page, only an online renewal payment page, which points to an annual licence and renewal model; buyers have to call sales for a quote. Ornate is a strong fit for a family jeweller that wants deep stock and scheme control, but the website gives little technical documentation, so insist on a live demo with your own item structure.

What works well

+Built only for jewellers, with making-charge masters, old metal and repair handling
+Weighing-scale connectivity pulls gross weight automatically to cut billing errors
+Labour and wastage can be calculated on gross, net or fine weight per supplier or artisan
+Suvarna Setu gives the showroom a branded Android and iOS app with digital gold
+Separate editions for small showrooms (Standard) and chains or large retailers (NX)
+Waterfall-style user rights and day-wise automatic backups protect sensitive figures
+Large Indian base of 5,000+ jewellers across 370 cities, by the vendor's count

What to watch out for

−No prices are published, so you cannot compare cost without calling sales
−Ornate Standard relies on a local MS-SQL database rather than a pure cloud setup
−The website offers little help-centre or technical documentation for evaluation
−Suvarna Setu, inventory optimisation and media consultancy are separate offerings that add cost
−No free trial or demo download is offered on the website

Best suited for: Retail jewellers with one or more showrooms who need tagging, billing and stock control · Chains and large retailers that need multi-branch control and outsourced manufacturing (Ornate NX) · Jewellers running gold savings schemes who want a branded customer app · Gold, silver and diamond jewellery wholesalers with sales teams on tablets

Ornate at a glance

Analysing Ornate — pricing, features, reviews and alternatives…

Generated by App Advisor's native engine from this listing's verified data — not a paid placement.

Ornate features

Researched from Ornate's official product pages · updated October 2026.

Billing and tagging (Ornate Standard)

Tagging and billing on one screen
Barcode scan shows item value at the counter
Making-charge master by supplier, item and weight range
Bluetooth printing of sales challans
Multiple cash counters
Automatic gross weight from weighing scale

Inventory and purchase

Item, item group, variety and prefix structure
Artisan stock balance in fine or net weight
Automated checking of newly received ornaments
Bill of materials for issuing to karigars
Self orders and customer orders
Old metal and repair management

Customers and schemes

Gold scheme and SIP management
Customer loyalty programme
Branded customer app via Suvarna Setu
Digital gold, e-gift cards and rate booking
E-Room links to share selected designs with prospects

Reports and control

Drag-and-drop customisable reports
Cash flow and expense analysis
Salesman-wise sales tracking
Statutory compliance reports
Waterfall user rights and automatic backups

Ornate NX (large businesses)

Outsourced manufacturing
Multi-branch management
Financial accounting and MIS
CRM, gift coupons and gold schemes
Business intelligence
OTP-based authentication

AI capabilities

Natural-language and voice business queries answered with graphs and tables
AI-driven replenishment and reorder suggestions without preset reorder levels
Supplier recommendations based on stock needs
Image-based product comparison
CRM prompts for inactive customers and declining engagement

Ornate pricing (INR)

Source

Every edition as published by the vendor. Prices exclude GST unless stated. Full Ornate pricing breakdown

• D'soft Infotech quotes Ornate prices through its sales team; no plans or prices are listed online.
• An online renewal page for paying dues indicates a licence with periodic renewal.
• Suvarna Setu, Inventory Optimization and media consultancy are sold as separate offerings.

Buying for a team? App Advisor can get you a volume quote and any partner discount available.

Integrations, security & India

Integrations

Electronic weighing scales
Bluetooth printers for sales challans
Barcode scanners and tag printing
Microsoft Excel import and export
WhatsApp business messaging
Jewellery insurance portal entries
Freedeem local deals platform

Security & compliance

MS-SQL database in Ornate Standard
User-wise rights using a waterfall permission model
Day-wise and time-wise automatic backups
OTP-based authentication in Ornate NX

For Indian businesses

Developed by D'soft Infotech Pvt. Ltd., headquartered in Rajkot, Gujarat, with a marketing office in Ahmedabad
Used by 5,000+ jewellers across 28 states and 370 Indian cities, according to the vendor
Supports Indian gold savings schemes and SIPs, plus karigar (artisan) stock tracked in fine or net weight
Suvarna Setu handles digital gold, 22KT/18KT rate booking and e-KYC for customers
Ornate Standard advertises timely statutory compliance reports for Indian jewellers

Mobile apps

Android app iOS app

Suvarna Setu provides each jeweller a branded customer app on Android and iOS. Ornate Standard supports wholesaler sales teams on tablets.

Support, resources & partner network

Support & learning

Sales enquiries via sales@ornatesoftware.com and the website contact form
Online renewal and dues payment page on the website
In-person workshops for jewellers held in cities such as Mumbai and Hyderabad

Ornate Standard Ornate NX Suvarna Setu

Trust, compliance & who uses Ornate

5,000+ jewellers

Customers

India, USA, UK, Africa, UAE, Sri Lanka

Countries

Is Ornate the best choice for you?

Best choice if you are…

Retail jewellers with one or more showrooms who need tagging, billing and stock control
Chains and large retailers that need multi-branch control and outsourced manufacturing (Ornate NX)
Jewellers running gold savings schemes who want a branded customer app
Gold, silver and diamond jewellery wholesalers with sales teams on tablets

Look elsewhere if you are…

General retailers outside jewellery, since the product is built only for this trade
Buyers who want a self-serve cloud tool with published monthly pricing

Still comparing? Get an unbiased shortlist and demos arranged for free.

Sources (8) · updated October 2026

Specifications

Category: Jewellery & gold business software
Vendor: Ornate Software
Headquarters: Mumbai, Maharashtra
Founded: 1999
Pricing model: Quote-based
Starting price: Price on request · No pricing published on ornatesoftware.com
Deployment: Cloud
Platforms: Web
Best for: Mid-market, Enterprise
Made in India: Yes

On request

View

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Ornate — frequently asked questions

What is the price of Ornate jewellery software?+

D'soft Infotech does not publish prices for Ornate on ornatesoftware.com. Pricing is quoted by the sales team, and the site has an online renewal page for paying dues, which suggests a licence that is renewed periodically. Ask for separate quotes for Ornate Standard or Ornate NX, Suvarna Setu and inventory optimisation, and confirm GST on each.

Is Ornate software made in India?+

Yes. Ornate is developed by D'soft Infotech Pvt. Ltd., which says it is headquartered in Rajkot, Gujarat, and has a marketing office on S G Highway in Ahmedabad. The company says the Ornate range is used by more than 5,000 jewellers across 28 Indian states and 370 cities, plus some customers abroad.

What is the difference between Ornate Standard and Ornate NX?+

Ornate Standard targets individual showrooms and wholesalers, with tagging and billing on one screen, weighing-scale connectivity, gold schemes, karigar issue and salesman-wise reports. Ornate NX is meant for large retailers and showroom chains, adding outsourced manufacturing, CRM and loyalty, business intelligence, multi-branch control and OTP-based authentication. Choose based on store count and staff size.

Does Ornate offer a free trial?+

Ornate's website does not offer a free trial or downloadable demo. Enquiries go through the contact form or sales@ornatesoftware.com, and D'soft also runs workshops for jewellers in cities such as Mumbai and Hyderabad. Ask for a live demo using your own item groups, making-charge rules and scheme types before you commit to a licence.

Can Ornate manage gold savings schemes?+

Yes. Ornate lists gold scheme management in its core software, and Ornate NX bundles schemes with CRM, loyalty and gift coupons. With the Suvarna Setu add-on, customers can also pay scheme instalments in a branded mobile app, get due-date reminders, check statements, buy digital gold and book 22KT or 18KT gold at the current rate by paying an advance online.

Does Ornate have a mobile app?+

Ornate's Suvarna Setu platform gives each jeweller a customer app under the showroom's own brand on Android and iOS, plus a website and WhatsApp commerce. Customers log in with their mobile number and OTP. For staff, Ornate Standard supports wholesalers whose sales teams take orders on tablets in the market.

Is my data safe in Ornate?+

Ornate Standard stores data in an MS-SQL database with user-wise access rights based on a waterfall model, so staff see only what they are allowed to. It runs day-wise and time-wise automatic backups. Ornate NX adds OTP-based authentication. Ask D'soft where backups are kept and how you can export your data.

Ornate vs other jewellery software: which suits my showroom?+

Ornate is a good choice when you want a long-established jewellery-only vendor with schemes, karigar issue, weighing-scale integration and a branded customer app. Smaller shops that only need billing and stock tags may find simpler, lower-cost tools enough. Because Ornate does not publish prices, compare written quotes and annual renewal costs.

Does Ornate connect to weighing scales and barcode printers?+

Yes. Ornate Standard reads gross weight directly from the weighing scale and uses tag weight from the item master for stock reconciliation. Scanning a barcode at the counter shows the item value and prints the prefix description, and sales challans can be printed on Bluetooth printers. Excel import and export are also supported.

What AI features does Ornate offer?+

Ornate now markets AI features including business questions asked in plain language or by voice with answers as graphs and tables, automatic reorder and replenishment suggestions, supplier recommendations, image-based product comparison and CRM alerts for inactive customers. Ask for a demonstration on your own data, since the website does not detail which edition includes each feature.

What is Ornate?+

Ornate is jewellery & gold business software by Ornate Software, an Indian company from Mumbai. Jewellery software built in Mumbai.

How much does Ornate cost?+

Ornate Software publishes: Price on request · No pricing published on ornatesoftware.com. Confirm current plans and taxes on the official pricing page.

Does Ornate offer a free trial or free plan?+

Ornate does not advertise a free plan; ask the vendor for a trial or a guided demo.

Is Ornate made in India?+

Yes. Ornate is built by Ornate Software, headquartered in Mumbai, Maharashtra.

Who is Ornate best suited for?+

Ornate suits mid-market, enterprise buyers looking for jewellery & gold business software.

What are the best alternatives to Ornate?+

Popular alternatives in jewellery & gold business software include Marg Jewellery, JewelSteps, BIS Care App. Use App Advisor's compare tool to see them side by side.

How is Ornate deployed?+

Ornate is available as a cloud (SaaS) product, with web access.