Made in IndiaFree plan
Starts at
From ₹855/mo (yearly) · Standard, 1,000 contacts: ₹1,140 monthly or ₹855/month billed y…
- Starting price
- Free · paid from ₹1,499/mo
- Standard ₹1,499/month for 10,000 subscribers
- Free trial / plan
- Free plan
- Up to 100 subscribers, listed as 30 days free with no card; 30-day money-back on paid plans
- Deployment
- Cloud
- Web
- App Advisor rating
- 4.6
- transparency & India fit
What is Pabbly Email Marketing?
Pabbly Email Marketing is the newsletter and automation tool from Pabbly, the product brand of Magnet Brains Software Technology Pvt. Ltd. in Bhopal, Madhya Pradesh (with a US entity, MagnetBrains LLC, in Delaware). It suits Indian coaches, course sellers, D2C brands and agencies who send a lot of email and want to keep the monthly bill flat instead of paying per contact the way Mailchimp-style tools charge.
The thing that sets it apart is SMTP flexibility. You can connect up to 50 external SMTP accounts such as Amazon SES, SendGrid, Mailgun, Postmark or SparkPost and route campaigns across them, and Pabbly says it puts no sending cap on external SMTP. There is also a built-in sender that starts at 500 emails a day and can grow to 100,000 a day after Pabbly reviews your sending history. Drag-and-drop, rich-text and raw HTML editors, tags, segments, lead scoring and a visual automation builder with delays and conditional routing cover most day-to-day needs, and every plan allows unlimited team members.
The weak spots are polish and clarity. On the day we checked, the pricing page showed three different sets of numbers ($14/$59 in the comparison table, $17/$69 on the plan cards and a separate checkout figure), and it does not say whether GST is included in the rupee prices. Fair-usage rules sit behind the word 'unlimited', and deliverability on cheap SES-style SMTP is your own responsibility, so a team without someone comfortable with SPF, DKIM and bounce handling may struggle.
In practice, buying is simple. A free plan covers 100 subscribers, Standard costs ₹1,499 a month for up to 10,000 subscribers and Unlimited costs ₹6,249 a month, with yearly, two-year and three-year terms cutting the rate by 12%, 17% and 25%. If you already use Pabbly Connect or Subscription Billing, compare the Pabbly Plus bundle (from ₹9,299 a month on a three-year term), which includes Email Marketing alongside the other apps. A 30-day money-back guarantee lowers the risk of trying a paid plan.
What works well
- +Connects up to 50 external SMTP servers, so you can send through Amazon SES at very low cost
- +Pabbly states no sending limit is applied when you use your own external SMTP
- +Rupee pricing is published: Standard at ₹1,499 and Unlimited at ₹6,249 per month
- +Unlimited team members on every plan, useful for agencies handling several brands
- +Free plan for 100 subscribers lets you test forms and automations before paying
- +Native Razorpay, Shopify and WhatsApp connections listed alongside Stripe and PayPal
- +30-day money-back guarantee on paid purchases, as stated on the pricing page
What to watch out for
- −Pricing page shows conflicting dollar figures across the table, plan cards and checkout
- −No statement on whether GST is included in the INR prices shown
- −Built-in SMTP starts at only 500 emails per day until Pabbly raises the limit
- −'Unlimited' subscribers and sends are subject to a fair usage policy that is not spelled out
- −Deliverability setup on external SMTP needs technical knowledge of SPF, DKIM and bounces
- −Support runs mainly through a community forum and Facebook group rather than phone
Best suited for: Course creators and coaches with large lists who want a fixed monthly cost · Agencies managing several businesses with many team logins from one account · Indian businesses already sending through Amazon SES or SendGrid · Existing Pabbly Connect or Subscription Billing users who can take the Plus bundle
Pabbly Email Marketing at a glance
Analysing Pabbly Email Marketing — pricing, features, reviews and alternatives…
Generated by App Advisor's native engine from this listing's verified data — not a paid placement.
Pabbly Email Marketing features
Researched from Pabbly Email Marketing's official product pages · updated October 2026.
Email creation
- Drag-and-drop builder
- Rich text editor with merge tags
- Raw HTML editor
- Responsive templates
Automation
- Visual workflow builder
- Welcome and drip sequences
- Follow-ups to non-openers
- Time delays and router/filter steps
Subscribers
- CSV import and subscription forms
- Unlimited tags and segmentation
- Custom fields
- Lead scoring
Sending and deliverability
- Up to 50 external SMTP connections
- SMTP routing
- Built-in SMTP up to 100,000/day
- Scheduled and immediate campaigns
Reporting and teams
- Open and click tracking
- Bounce and unsubscribe reports
- Unlimited team members
- Multiple businesses in one account
Pabbly Email Marketing pricing (INR)
SourceEvery edition as published by the vendor · free trial: Free plan for 100 subscribers; page also mentions a 30-day free trial without a credit card. Prices exclude GST unless stated. Full Pabbly Email Marketing pricing breakdown
Free
₹0
Free
- Up to 100 subscribers
- Built-in and external SMTP
- Drag-and-drop builder
- Automations and forms
Standard
₹1,499 /month
Monthly; yearly, 2-year and 3-year terms discounted
- Up to 10,000 subscribers
- Unlimited sending via external SMTP
- Multiple SMTP routing
- Unlimited team members
Unlimited
₹6,249 /month
Monthly; yearly, 2-year and 3-year terms discounted
- Unlimited subscribers (fair usage)
- Unlimited sending via external SMTP
- Lead scoring and segmentation
- Unlimited team members
Other pricing options & add-ons
Pabbly Plus bundle
Includes Email Marketing, Connect, Subscription Billing, Chatflow, Form Builder, Hook and other Pabbly apps
₹12,999/month monthly; ₹9,299/month on 3-year term
- • Yearly saves about 12%, two-year about 17% and three-year about 25%.
- • USD figures on the pricing page are inconsistent ($14/$59 in the table, $17/$69 on plan cards).
- • GST treatment is not stated on the pricing page.
- • 30-day money-back guarantee.
Buying for a team? App Advisor can get you a volume quote and any partner discount available.
Integrations, security & India
Integrations
- Amazon SES
- SendGrid
- Mailgun
- Postmark
- SparkPost
- Razorpay
- Stripe
- PayPal
- Shopify
- Facebook and Google lead ads
- Google Sheets
- WordPress
- Pabbly Connect
Security & compliance
- Data encrypted in transit and at rest, per the product page
- ISO 27001:2022 and SOC 2 Type 2 listed on the product page
For Indian businesses
- Built by Magnet Brains Software Technology Pvt. Ltd., Bhopal, Madhya Pradesh; founders Pankaj and Neeraj Agarwal.
- INR prices are published: ₹1,499/month Standard and ₹6,249/month Unlimited.
- Razorpay and WhatsApp are listed integrations, both common in Indian sales funnels.
- INR checkout references HSN/SAC code 997331, but the page does not say whether GST is extra.
Support, resources & partner network
Support & learning
- Ticketing through the Pabbly community forum
- Facebook user group
- Large library of video tutorials (Pabbly cites 12,274+)
Trust, compliance & who uses Pabbly Email Marketing
14,099+ businesses (vendor claim)
Customers
Is Pabbly Email Marketing the best choice for you?
Best choice if you are…
- Course creators and coaches with large lists who want a fixed monthly cost
- Agencies managing several businesses with many team logins from one account
- Indian businesses already sending through Amazon SES or SendGrid
- Existing Pabbly Connect or Subscription Billing users who can take the Plus bundle
Look elsewhere if you are…
- Teams wanting a fully managed sender with guaranteed deliverability and phone support
- Marketers who need advanced ecommerce revenue attribution like Klaviyo offers
Still comparing? Get an unbiased shortlist and demos arranged for free.
Sources (4) · updated October 2026
Pabbly Email Marketing screenshots
Pabbly Email Marketing video
Magnet Brains Software Company Culture
Specifications
- Category
- Marketing automation, Email marketing software, No-code platforms
- Vendor
- Pabbly
- Headquarters
- Bhopal, Madhya Pradesh
- Founded
- 2009
- Pricing model
- Subscription
- Starting price
- ₹2,000/mo
- Deployment
- Cloud
- Platforms
- Web
- Best for
- Small business, SMB, Mid-market
- Made in India
- Yes
More software like Pabbly Email Marketing
Alternatives, the same vendor's other products and India-first picks.
Compare all Pabbly Email Marketing alternatives with pricing →
Pabbly Email Marketing — frequently asked questions
How much does Pabbly Email Marketing cost in India?+
Pabbly Email Marketing lists Standard at ₹1,499 per month for up to 10,000 subscribers and Unlimited at ₹6,249 per month for unlimited subscribers under a fair usage policy. Yearly, two-year and three-year terms reduce the rate by about 12%, 17% and 25%. Dollar prices on the same page vary, so check the checkout screen before you pay.
Does Pabbly Email Marketing include GST?+
The Pabbly Email Marketing pricing page does not state whether GST is included in its rupee prices. The INR checkout references a service code (997331), which suggests Indian tax invoicing, but you should confirm with Pabbly sales whether 18% GST is added on top before budgeting, especially if you need an input tax credit.
Is there a free plan for Pabbly Email Marketing?+
Yes. Pabbly Email Marketing has a free plan for up to 100 subscribers that works with both the built-in sender and external SMTP, and the page mentions a 30-day free trial without a credit card. Paid plans also carry a 30-day money-back guarantee, so you can test a paid tier with limited risk.
Can I use Amazon SES with Pabbly Email Marketing?+
Yes. Pabbly Email Marketing lets you connect up to 50 external SMTP accounts, including Amazon SES, SendGrid, Mailgun, Postmark and SparkPost, and route campaigns across them. Pabbly says it applies no sending limit on external SMTP, so your real cost per email is mostly what the SMTP provider charges you.
What is the daily sending limit on Pabbly's built-in SMTP?+
Pabbly Email Marketing's built-in sender starts at 500 emails per day. Pabbly can raise this to a maximum of 100,000 emails per day based on your sending history and an account review. If you need to send large campaigns from day one, connecting your own external SMTP service is the faster route.
Pabbly Email Marketing vs Mailchimp: which is better for Indian businesses?+
Pabbly Email Marketing is usually cheaper for big lists because its Unlimited plan is a flat ₹6,249 a month and you can send through low-cost SMTP like Amazon SES. Mailchimp offers a more polished managed sender, stronger templates and reporting, but costs rise with contacts. Choose Pabbly if cost and control matter more than hand-holding.
Does Pabbly Email Marketing have marketing automation?+
Yes. Pabbly Email Marketing has a visual workflow builder for welcome series, drip sequences, re-engagement flows and automatic follow-ups to people who did not open. You can add time delays and router or filter steps for conditional paths, and use tags, segments and lead scoring to decide who receives which email.
Is my data secure with Pabbly Email Marketing?+
Pabbly states on the Email Marketing page that data is encrypted in transit and at rest, and it shows ISO 27001:2022 and SOC 2 Type 2 certifications. Pabbly does not say where its servers are located on that page, so ask sales directly if you need data stored in India for compliance.
How long does it take to set up Pabbly Email Marketing?+
A basic Pabbly Email Marketing account with a CSV import, a form and a first campaign can be ready within a day. Connecting your own SMTP such as Amazon SES takes longer because you must verify domains and set SPF and DKIM records. Pabbly's large video tutorial library helps with these steps.
Is Pabbly an Indian company?+
Yes. Pabbly is run by Magnet Brains Software Technology Pvt. Ltd., based in Bhopal, Madhya Pradesh, and founded by Pankaj and Neeraj Agarwal. It also has a US entity, MagnetBrains LLC, in Delaware. Pabbly says over 14,099 businesses use its apps, and it sells Email Marketing alone or inside the Pabbly Plus bundle.
How much does Pabbly Email Marketing cost?+
Pabbly Email Marketing publishes its plans at https://www.pabbly.com/. It offers a free plan. Check that page for current prices, as plans change.
Does Pabbly Email Marketing have a free trial?+
Yes. Pabbly Email Marketing's official site offers a free trial.
Is Pabbly Email Marketing secure and compliant?+
Pabbly Email Marketing's official site states SOC 2, ISO 27001 compliance.
What is Pabbly Email Marketing?+
Pabbly Email Marketing is marketing automation by Pabbly, an Indian company from Bhopal. Bulk email with built-in SMTP.
How much does Pabbly Email Marketing cost?+
Pabbly Email Marketing's published pricing starts at ₹2,000/mo. Plans and taxes vary, so confirm on the official site.
Does Pabbly Email Marketing offer a free trial or free plan?+
App Advisor's listing records a free trial for Pabbly Email Marketing. Confirm the current trial terms on Pabbly's official site.
Is Pabbly Email Marketing made in India?+
Yes. Pabbly Email Marketing is built by Pabbly, headquartered in Bhopal, Madhya Pradesh.
Who is Pabbly Email Marketing best suited for?+
Pabbly Email Marketing suits small business, smb, mid-market buyers looking for marketing automation with email marketing software and no-code platforms.
What are the best alternatives to Pabbly Email Marketing?+
Popular alternatives in marketing automation include Zoho Marketing Automation, CleverTap, Freshmarketer. Use App Advisor's compare tool to see them side by side.
How is Pabbly Email Marketing deployed?+
Pabbly Email Marketing is available as a cloud (SaaS) product, with web access.
About Pabbly
Pabbly · Bhopal, Madhya Pradesh · Founded 2009 · 2 products in our catalogue · Indian company
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