Pardot (Account Engagement)

by Salesforce · San Francisco, United States · Since 2007

B2B marketing automation for Salesforce.

Marketing automation Workflow automation & integration

Starting price: On request; Ask for a quote
Free trial / plan: Not advertised
Deployment: Cloud; Web
App Advisor rating: 4.3; transparency & India fit

What is Pardot (Account Engagement)?

Pardot (Account Engagement) is marketing automation from Salesforce, based in San Francisco, United States and has been building software since 2007. B2B marketing automation for Salesforce.

Marketing automation runs campaigns across email, SMS, WhatsApp and push, triggered by customer behaviour. Indian vendors in this category are unusually strong, largely because they solved WhatsApp and vernacular messaging early.

Pricing is quoted per organisation, so ask the vendor for a proposal that matches your size. Beyond marketing automation, Pardot (Account Engagement) also covers workflow automation & integration.

What works well

+19 years in business — a mature, stable product
+Covers more than one software category, reducing the number of tools you run

What to watch out for

−Pricing is not published — expect a sales conversation before you see costs
−No permanently free plan
−Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit

Best suited for: Mid-market · Enterprise

AI analysis of Pardot (Account Engagement)

Analysing Pardot (Account Engagement) — pricing, features, reviews and alternatives…

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Pardot (Account Engagement) features

Category-standard capabilities plus what Pardot (Account Engagement) adds. Verify depth in a demo.

Customer segmentation and journeys
Email, SMS, WhatsApp, push and in-app
Behavioural triggers and A/B tests
Landing pages and forms
Lead scoring
Attribution and campaign analytics
CRM and e-commerce integrations
Consent and DND management

Pardot (Account Engagement) pricing

Entry price

On request

Quoted per organisation after a discovery call

How Pardot (Account Engagement) charges. Salesforce prices per organisation based on users, modules and implementation scope. Ask for a quote that includes onboarding, training and annual increases.

Read from the vendor's official website. Prices change — confirm on salesforce.com.

Specifications

Category: Marketing automation, Workflow automation & integration
Vendor: Salesforce
Headquarters: San Francisco, United States
Founded: 2007
Pricing model: Quote-based
Starting price: On request
Deployment: Cloud
Platforms: Web
Best for: Mid-market, Enterprise
Made in India: No

Free plan

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Pardot (Account Engagement) — frequently asked questions

What is Pardot (Account Engagement)?+

Pardot (Account Engagement) is marketing automation by Salesforce. B2B marketing automation for Salesforce.

How much does Pardot (Account Engagement) cost?+

Pardot (Account Engagement) does not publish a price list; pricing is quoted per organisation. Request a demo through App Advisor and we will ask the vendor for a written quote.

Does Pardot (Account Engagement) offer a free trial or free plan?+

Pardot (Account Engagement) does not advertise a free plan; ask the vendor for a trial or a guided demo.

Is Pardot (Account Engagement) made in India?+

No. Pardot (Account Engagement) is developed by Salesforce in San Francisco, United States, though it is used by Indian businesses.

Who is Pardot (Account Engagement) best suited for?+

Pardot (Account Engagement) suits mid-market, enterprise buyers looking for marketing automation with workflow automation & integration.

What are the best alternatives to Pardot (Account Engagement)?+

Popular alternatives in marketing automation include Zoho Marketing Automation, CleverTap, Freshmarketer. Use App Advisor's compare tool to see them side by side.

How is Pardot (Account Engagement) deployed?+

Pardot (Account Engagement) is available as a cloud (SaaS) product, with web access.