1. Freshworks Freddy Copilot
Freshworks · San Mateo · AI tools · 4.6/5
AI copilot for support and sales agents.
₹2,400/mo
Free trial
Compared with Pencil
- Starts ₹5,600/mo cheaper (₹2,400/mo vs ₹8,000/mo)
- Built in India (San Mateo)
AI tools · Alternatives
Best Pencil alternatives in India (2026)
Pencil is an ai tools product from Pencil, London, priced at ₹8,000/mo. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 7 have a free plan, 4 are built in India, and 18 start cheaper or free.
Quick answer
The closest alternatives to Pencil are Freshworks Freddy Copilot (₹2,400/mo), Jasper AI (₹4,000/mo), Type (₹2,500/mo), AdCreative.ai (₹2,000/mo) and Microsoft 365 Copilot (₹2,500/mo). Zoho Zia is the top-ranked option with a free plan. Published prices in this list start at ₹800/month.
Why businesses look for a Pencil alternative
There is no free plan
Pencil has no free tier. 7 alternatives do, which lets you test with real data before you pay.
Cost
Pencil starts at ₹8,000/mo. 18 alternatives start lower or have a free plan.
Indian support and GST
Pencil is built in United Kingdom. 4 alternatives are made in India, where GST, TDS and UPI are usually handled natively and support runs on IST.
Pencil alternatives compared
Ranked by how closely each product matches Pencil's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
| # | Software | Starting price | Free plan | Platforms | Made in India | Rating | Compare |
|---|---|---|---|---|---|---|---|
| — | Pencil (current) | ₹8,000/mo | No | Web | No | 4.4/5 | — |
| 1 | Freshworks Freddy Copilot | ₹2,400/mo | No | Web | Yes | 4.6/5 | |
| 2 |  Jasper AI | ₹4,000/mo | No | Web | No | 4.3/5 | |
| 3 |  Type | ₹2,500/mo | No | Web | No | 4.3/5 | |
| 4 |  AdCreative.ai | ₹2,000/mo | No | Web | No | 4.4/5 | |
| 5 |  Microsoft 365 Copilot | ₹2,500/mo | No | Web | No | 4.3/5 | |
| 6 |  Microsoft Teams Copilot | ₹2,500/mo | No | Web | No | 4.2/5 | |
| 7 |  JetBrains AI Assistant | ₹800/mo | No | Web | No | 4.4/5 | |
| 8 |  Notion AI Assistant | ₹800/mo | No | Web | No | 4.4/5 | |
| 9 |  Slack AI | ₹800/mo | No | Web | No | 4.4/5 | |
| 10 |  Sudowrite | ₹800/mo | No | Web | No | 4.4/5 | |
| 11 |  Scite | ₹1,000/mo | No | Web | No | 4.3/5 | |
| 12 |  Google Gemini for Workspace | Pay as you go | No | Web | No | 4.3/5 | |
| 13 |  Google Meet Gemini Notes | Pay as you go | No | Web | No | 4.3/5 | |
| 14 |  Zoho Zia | Free plan | Yes | Web | Yes | 4.8/5 | |
| 15 |  Writesonic Chatsonic | Free plan | Yes | Web | Yes | 4.7/5 | |
| 16 |  ChatGPT | Free plan | Yes | Web | No | 4.6/5 | |
| 17 |  Hanooman | Free plan | Yes | Web | Yes | 4.6/5 | |
| 18 |  Claude | Free plan | Yes | Web | No | 4.5/5 | |
| 19 |  Sourcery | Free plan | Yes | Web | No | 4.5/5 | |
| 20 |  CodeRabbit | Free plan | Yes | Web | No | 4.5/5 |
Top 10 Pencil alternatives in detail
Compared with Pencil
- Starts ₹4,000/mo cheaper (₹4,000/mo vs ₹8,000/mo)
Compared with Pencil
- Starts ₹5,500/mo cheaper (₹2,500/mo vs ₹8,000/mo)
₹2,000/mo
Free trial
Compared with Pencil
- Starts ₹6,000/mo cheaper (₹2,000/mo vs ₹8,000/mo)
Compared with Pencil
- Starts ₹5,500/mo cheaper (₹2,500/mo vs ₹8,000/mo)
₹2,500/mo
Free trial
Compared with Pencil
- Starts ₹5,500/mo cheaper (₹2,500/mo vs ₹8,000/mo)
₹800/mo
Free trial
Compared with Pencil
- Starts ₹7,200/mo cheaper (₹800/mo vs ₹8,000/mo)
₹800/mo
Free trial
Compared with Pencil
- Starts ₹7,200/mo cheaper (₹800/mo vs ₹8,000/mo)
Compared with Pencil
- Starts ₹7,200/mo cheaper (₹800/mo vs ₹8,000/mo)
Compared with Pencil
- Starts ₹7,200/mo cheaper (₹800/mo vs ₹8,000/mo)
Pencil alternatives by what you need
Cheaper than Pencil
Free Pencil alternatives
Indian alternatives to Pencil
How to choose a Pencil alternative
- Decide what you need: a general assistant, a specialised tool, or an API for your product.
- Check data-usage terms — whether your inputs train models.
- Prefer tools with team management and SSO for company use.
Pencil alternatives — FAQs
What is the best alternative to Pencil in 2026?+
The closest matches to Pencil on App Advisor are Freshworks Freddy Copilot (₹2,400/mo), Jasper AI (₹4,000/mo), Type (₹2,500/mo). They are ranked by how closely their category, pricing model, platforms and target business size match Pencil, then by rating. The best choice depends on your team size and budget.
Is there a free alternative to Pencil?+
Yes. 7 of the 20 alternatives listed have a free plan or are free: Zoho Zia (Free plan), Writesonic Chatsonic (Free plan), ChatGPT (Free plan). Free plans usually cap users, records or transactions, so check the limits against your monthly volume.
What is the cheapest alternative to Pencil?+
Among alternatives that publish a price, JetBrains AI Assistant starts lowest at ₹800/mo, compared with ₹8,000/mo for Pencil. Zoho Zia also has a free plan. Prices are read from each vendor's website and exclude GST.
Is there an Indian alternative to Pencil?+
Yes. 4 alternatives are built in India, including Freshworks Freddy Copilot (₹2,400/mo), Zoho Zia (Free plan), Writesonic Chatsonic (Free plan). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
Pencil vs Freshworks Freddy Copilot: which is better?+
Freshworks Freddy Copilot is the closest match to Pencil in our catalogue. Key differences: Starts ₹5,600/mo cheaper (₹2,400/mo vs ₹8,000/mo); Built in India (San Mateo). Compare them side by side before you book a demo.
How were these Pencil alternatives chosen?+
Every product listed sits in ai tools or a category Pencil also covers, and Pencil's own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
Free shortlist
Not sure which Pencil alternative fits?
Tell us your team size and budget and we'll send a shortlist of three.
Related alternatives
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