Reelo

by Reelo · Ahmedabad, Gujarat · Since 2019

Customer engagement and loyalty for restaurants and retail.

Marketing automationMade in IndiaFree plan

Starting price: Free; Forever Free plan; Growth from INR 3,250 per outlet per month
Free trial / plan: Forever Free plan; Plus 14-day trial of paid features
Deployment: Cloud; Web
App Advisor rating: 4.6; transparency & India fit

What is Reelo?

Reelo is a customer engagement and loyalty platform built for restaurants, cafes and QSR chains, run by Reelo Technologies Private Limited. It says more than 32,000 restaurants use it, and names Nando's, Pizza Bakery, Greenr Cafe, Berco's and BLR Brewing Co. among its customers. The core idea is simple: capture each guest's phone number at billing through your POS, then use that data for loyalty rewards, feedback requests and WhatsApp, SMS or email campaigns.

What it does best is turn billing data into repeat visits without staff effort. Reelo plugs into Indian restaurant POS systems such as Petpooja, Restroworks, DotPe and Allpos, so every bill creates or updates a customer record. Automated flows then send birthday offers, welcome messages and win-back campaigns. The feedback module is especially practical: a request goes out within minutes of the meal, unhappy guests trigger a WhatsApp alert to the manager with the table number, and happy ones are nudged to post on Google.

Pricing is unusually transparent for this category. There is a Forever Free plan for basic SMS and email campaigns plus customer and business insights. The paid Growth plan is billed yearly at INR 39,000 per outlet plus GST, which works out to INR 3,250 per outlet per month. A 14-day trial is offered, after which you upgrade or drop to the free plan. Note that the page says refunds are not available, so use the trial properly before you pay for the year.

The limits are worth knowing. Pricing is per outlet, so a 10-outlet chain pays about INR 3.9 lakh a year before GST and messaging costs. A custom WhatsApp sender header is a paid add-on with no published price, and memberships carry their own fees. Reelo is clearly focused on food and beverage; a clothing store or salon can use parts of it, but the feedback and table-level features assume a restaurant.

What works well

+Forever Free plan covers SMS and email campaigns plus customer insights
+Published Growth price of INR 39,000 per outlet per year plus GST
+Connects to Indian restaurant POS systems including Petpooja, Restroworks and DotPe
+Negative feedback triggers a WhatsApp alert with the table number so staff can act before the guest leaves
+Happy guests are routed to leave a Google review, which helps local search ranking
+Loyalty supports points, visit-based, spend-based and tiered rewards, plus referrals
+Automated birthday, welcome and win-back campaigns run without manual effort

What to watch out for

−Per-outlet pricing makes multi-location chains expensive, about INR 3.9 lakh a year for 10 outlets before GST
−Reelo's pricing page says refunds are not available after you pay
−Custom WhatsApp header is a paid add-on whose price is not published
−Branded memberships cost extra, either a 10% convenience fee or INR 2,000 per store per month
−Pricing page is inconsistent, showing 'billed monthly' on a plan its FAQ describes as yearly

Best suited for: Indian restaurants, cafes and QSR outlets already on a supported POS like Petpooja · Single-outlet owners who want to start free with SMS and email campaigns · Restaurant brands that want to raise Google ratings by catching complaints in real time · Chains running paid memberships or VIP programmes for regular guests

Reelo at a glance

Analysing Reelo — pricing, features, reviews and alternatives…

Generated by App Advisor's native engine from this listing's verified data — not a paid placement.

Reelo features

Researched from Reelo's official product pages · updated October 2026.

Loyalty and memberships

Points, visit and spend-based rewards
Tiered loyalty perks
VIP memberships, wallets and bundles
Referral programme
QR codes for sign-up

Campaigns

WhatsApp, SMS and email campaigns
Automated birthday, welcome and win-back flows
Smart campaigns and advanced customer targeting
Template library and branded campaign page

Feedback and reviews

Feedback request sent after billing or within 5-10 minutes of the meal
Ratings on food, staff, ambience and cleanliness
WhatsApp alerts for negative feedback with table details
Prompts happy guests to review on Google
Trend tracking of recurring issues

CRM and integrations

Restaurant CRM fed by POS bills
POS integrations with Petpooja, Restroworks, DotPe and Allpos
POS integration API documentation
Customer and business insights dashboards
Reelo mobile app for owners

Reelo pricing (INR)

Source

Every edition as published by the vendor · free trial: 14-day free trial, then upgrade or move to the free plan. Prices exclude GST unless stated. Full Reelo pricing breakdown

Forever Free

INR 0

per month

Campaigns via SMS and email
Customer insights
Business insights

Growth Yearly

INR 3,250 per outlet per month

INR 39,000 per outlet per year + GST

Branded loyalty programme and referral programme
Customer feedback and online review growth
Automated, smart and app campaigns
Custom SMS header as per TRAI rules
QR code for customer sign-up

Other pricing options & add-ons

Custom Branded Memberships (commission)
Plus 2.5% payment gateway fee + 18% GST; no subscription fee
10% convenience fee + 18% GST per membership sold
Custom Branded Memberships (subscription)
Billed every 12 months, plus 2.5% payment gateway charges per membership sold
INR 2,000 per store per month
Custom WhatsApp Header
Paid add-on on Growth
Not published

• GST and other local taxes are charged on top of listed prices.
• Refunds are not offered; cancelling stops future charges and access continues to the end of the paid period.
• Messaging credit costs are not shown on the pricing page.

Buying for a team? App Advisor can get you a volume quote and any partner discount available.

Integrations, security & India

Integrations

Petpooja
Restroworks
DotPe
Allpos
WhatsApp
Google reviews

For Indian businesses

Prices are in INR and GST is charged on top of the listed price
Integrates with Indian restaurant POS systems Petpooja, Restroworks, DotPe and Allpos
Custom SMS header follows TRAI DLT guidelines
Operated by Reelo Technologies Private Limited

Trust, compliance & who uses Reelo

32,000+ restaurants

Customers

Customers named by the vendor

Nando'sPizza BakeryGreenr CafeBerco'sBLR Brewing Co.Lite Bite Food

Is Reelo the best choice for you?

Best choice if you are…

Indian restaurants, cafes and QSR outlets already on a supported POS like Petpooja
Single-outlet owners who want to start free with SMS and email campaigns
Restaurant brands that want to raise Google ratings by catching complaints in real time
Chains running paid memberships or VIP programmes for regular guests

Look elsewhere if you are…

Non-food retailers needing deep inventory-linked loyalty; a retail CRM will fit better
Large chains on tight budgets, since every outlet is billed separately

Still comparing? Get an unbiased shortlist and demos arranged for free.

Sources (4) · updated October 2026

Reelo screenshots

Reelo video

Quick overview of Reelo

Specifications

Category: Marketing automation
Vendor: Reelo
Headquarters: Ahmedabad, Gujarat
Founded: 2019
Pricing model: Freemium
Starting price: Free plan
Deployment: Cloud
Platforms: Web
Best for: Startup, Small business, SMB
Made in India: Yes

USD 149/month · Lite plan, billed annually

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Reelo — frequently asked questions

How much does Reelo cost in India?+

Reelo has a Forever Free plan at INR 0 and a Growth plan priced at INR 39,000 per outlet per year plus GST, which equals INR 3,250 per outlet per month. Membership features and a custom WhatsApp header cost extra. Because pricing is per outlet, multiply by your number of locations when you budget for a chain.

Is GST included in Reelo's pricing?+

No. Reelo's pricing page states that local taxes such as GST are charged in addition to the listed prices, and its FAQ quotes the Growth plan as INR 39,000 per outlet per year plus GST. At 18% GST, one outlet on Growth costs about INR 46,020 a year. Membership commissions also carry 18% GST on the fee.

Does Reelo have a free plan or free trial?+

Yes, both. Reelo's Forever Free plan includes SMS and email campaigns plus customer and business insights at no cost. There is also a 14-day free trial of paid features, after which you either upgrade to Growth or continue on the free plan. Since Reelo does not offer refunds, test loyalty and feedback thoroughly during the trial.

Which POS systems does Reelo integrate with?+

Reelo names Petpooja, Restroworks, DotPe and Allpos on its site and says it works with the major restaurant POS systems used in India. It also publishes a POS integration API on Postman for other billing software. Confirm your exact POS with Reelo before buying, because automatic customer capture depends on that integration working.

How does Reelo help with Google reviews?+

Reelo sends a feedback request on WhatsApp, SMS, email or an in-store tablet shortly after billing. Guests who give good ratings are prompted to post on Google, while negative feedback sends a WhatsApp alert with the table number to your team. Reelo cites Lite Bite Food maintaining a 4.6-star Google rating across more than 5,000 reviews this way.

Can Reelo send WhatsApp campaigns?+

Yes. Reelo runs campaigns over WhatsApp, SMS and email, including automated birthday, welcome and win-back messages. The Growth plan adds automated and smart campaigns, while a custom WhatsApp sender header is a separately priced add-on. Reelo's pricing page does not list per-message costs, so ask for messaging charges in your quote.

Reelo vs a POS loyalty module: which is better?+

Many Indian POS systems such as Petpooja offer basic loyalty, but Reelo adds deeper campaign automation, real-time feedback alerts, Google review routing and paid memberships on top of your POS data. If you only need simple points, the POS module may be enough. Choose Reelo when repeat visits and online ratings are a priority.

Does Reelo have a mobile app?+

Reelo promotes a mobile app that lets restaurant owners check sales, customer feedback, campaigns and customer lists on the go. Guests do not need to install anything, since they join loyalty by giving their mobile number at the outlet or scanning a QR code. Check the Play Store or App Store for the current listing before relying on it.

Can I get a refund on Reelo?+

No. Reelo's pricing page says refunds are not available. If you cancel, future charges stop and you keep access until the end of the period you already paid for. Since the Growth plan is billed yearly per outlet, use the 14-day trial and start with one outlet before committing all your locations.

How much do Reelo memberships cost?+

Reelo offers custom branded memberships in two ways. The commission model has no subscription fee but takes a 10% convenience fee plus 18% GST and a 2.5% gateway fee plus GST per membership sold. The subscription model costs INR 2,000 per store per month, billed yearly, plus 2.5% gateway charges.

What is Reelo?+

Reelo is marketing automation by Reelo, an Indian company from Ahmedabad. Customer engagement and loyalty for restaurants and retail.

How much does Reelo cost?+

Reelo has a free plan. Check the vendor's pricing page for current plans.

Does Reelo offer a free trial or free plan?+

Yes — Reelo offers a free plan you can start with.

Is Reelo made in India?+

Yes. Reelo is built by Reelo, headquartered in Ahmedabad, Gujarat.

Who is Reelo best suited for?+

Reelo suits startup, small business, smb buyers looking for marketing automation.

What are the best alternatives to Reelo?+

Popular alternatives in marketing automation include Zoho Marketing Automation, CleverTap, Freshmarketer. Use App Advisor's compare tool to see them side by side.

How is Reelo deployed?+

Reelo is available as a cloud (SaaS) product, with web access.