Sender

by Sender · Vilnius, Lithuania · Since 2012

Low-cost email and SMS marketing.

Marketing automation SMS & OTP platformsFree plan

Starting price: Free plan
Free trial / plan: Free plan; Start without a card
Deployment: Cloud; Web
App Advisor rating: 4.5; transparency & India fit

What is Sender?

Sender is marketing automation from Sender, based in Vilnius, Lithuania and has been building software since 2012. Low-cost email and SMS marketing.

Marketing automation runs campaigns across email, SMS, WhatsApp and push, triggered by customer behaviour. Indian vendors in this category are unusually strong, largely because they solved WhatsApp and vernacular messaging early.

A free plan is available, with paid plans for growing teams. Beyond marketing automation, Sender also covers sms & otp platforms.

What works well

+Free plan available
+Prices published openly on the official pricing page
+Developer API documented on the official site
+Integrations directory on the official site
+States GDPR compliance

What to watch out for

−Prices listed in USD, not Indian rupees

Best suited for: Startup · Small business · SMB

Sender at a glance

Analysing Sender — pricing, features, reviews and alternatives…

Generated by App Advisor's native engine from this listing's verified data — not a paid placement.

Sender features

As listed on Sender's official website.

Performance analysis & reporting
Automation flow audits & optimization
Segmentation & targeting
Content & campaign drafting
Workflows go live only when you mean it
Active workflows cannot be edited here
Destructive actions need an explicit flag
Workflow creation is capped at 50 per account per day
Drag-and-drop designs are protected
It can only do what your role allows

Sender pricing

Entry price

Free plan

Free plan, paid tiers for more users and features

How Sender charges. Plans scale with users or features. Annual billing is usually 15–25% cheaper than monthly, and GST is added on top of listed prices in India.

Read from the vendor's official website. Prices change — confirm on sender.net.

Sender screenshots

Specifications

Category: Marketing automation, SMS & OTP platforms
Vendor: Sender
Headquarters: Vilnius, Lithuania
Founded: 2012
Pricing model: Freemium
Starting price: Free plan
Deployment: Cloud
Platforms: Web
Best for: Startup, Small business, SMB
Made in India: No

USD 149/month · Lite plan, billed annually

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Sender — frequently asked questions

Where is the Sender login page?+

Sender's login is at https://app.sender.net/, linked from its official website.

How do I sign up for Sender?+

New accounts are created at https://auth.sender.net/register?scope=scope&client_id=21&response_type=code&redirect_uri=https%3A%2F%2Fapp.sender.net on Sender's official site.

How much does Sender cost?+

Sender publishes its plans at https://www.sender.net/pricing/. It offers a free plan. Check that page for current prices, as plans change.

Is Sender secure and compliant?+

Sender's official site states GDPR compliance.

What is Sender?+

Sender is marketing automation by Sender. Low-cost email and SMS marketing.

How much does Sender cost?+

Sender has a free plan. Check the vendor's pricing page for current plans.

Does Sender offer a free trial or free plan?+

Yes — Sender offers a free plan you can start with.

Is Sender made in India?+

No. Sender is developed by Sender in Vilnius, Lithuania.

Who is Sender best suited for?+

Sender suits startup, small business, smb buyers looking for marketing automation with sms & otp platforms.

What are the best alternatives to Sender?+

Popular alternatives in marketing automation include Zoho Marketing Automation, CleverTap, Freshmarketer. Use App Advisor's compare tool to see them side by side.

How is Sender deployed?+

Sender is available as a cloud (SaaS) product, with web access.