Made in IndiaFree plan
Starts at
Free plan
- Starting price
- Free plan
- Free trial / plan
- Free plan
- Start without a card
- Deployment
- Cloud
- Web
- App Advisor rating
- 4.5
- transparency & India fit
What is Sender?
Sender is marketing automation from Sender, based in Vilnius, Lithuania and has been building software since 2012. Low-cost email and SMS marketing.
Marketing automation runs campaigns across email, SMS, WhatsApp and push, triggered by customer behaviour. Indian vendors in this category are unusually strong, largely because they solved WhatsApp and vernacular messaging early.
A free plan is available, with paid plans for growing teams. Beyond marketing automation, Sender also covers sms & otp platforms.
What works well
- +Free plan available to evaluate at zero cost
- +14 years in business — a mature, stable product
- +Covers more than one software category, reducing the number of tools you run
What to watch out for
- −Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit
Best suited for: Startup · Small business · SMB
AI analysis of Sender
Analysing Sender — pricing, features, reviews and alternatives…
Generated by App Advisor's native engine from this listing's verified data — not a paid placement.
Sender features
Category-standard capabilities plus what Sender adds. Verify depth in a demo.
- Customer segmentation and journeys
- Email, SMS, WhatsApp, push and in-app
- Behavioural triggers and A/B tests
- Landing pages and forms
- Lead scoring
- Attribution and campaign analytics
- CRM and e-commerce integrations
- Consent and DND management
- Free plan to start without a card
Sender pricing
Entry price
Free plan
Free plan, paid tiers for more users and features
How Sender charges. Plans scale with users or features. Annual billing is usually 15–25% cheaper than monthly, and GST is added on top of listed prices in India.
Read from the vendor's official website. Prices change — confirm on sender.net.
Specifications
- Category
- Marketing automation, SMS & OTP platforms
- Vendor
- Sender
- Headquarters
- Vilnius, Lithuania
- Founded
- 2012
- Pricing model
- Freemium
- Starting price
- Free plan
- Deployment
- Cloud
- Platforms
- Web
- Best for
- Startup, Small business, SMB
- Made in India
- No
More software like Sender
Alternatives, the same vendor's other products and India-first picks.
Compare all Sender alternatives with pricing →
Sender — frequently asked questions
What is Sender?+
Sender is marketing automation by Sender. Low-cost email and SMS marketing.
How much does Sender cost?+
Sender has a free plan. Check the vendor's pricing page for current plans.
Does Sender offer a free trial or free plan?+
Yes — Sender offers a free plan you can start with.
Is Sender made in India?+
No. Sender is developed by Sender in Vilnius, Lithuania, though it is used by Indian businesses.
Who is Sender best suited for?+
Sender suits startup, small business, smb buyers looking for marketing automation with sms & otp platforms.
What are the best alternatives to Sender?+
Popular alternatives in marketing automation include Zoho Marketing Automation, CleverTap, Freshmarketer. Use App Advisor's compare tool to see them side by side.
How is Sender deployed?+
Sender is available as a cloud (SaaS) product, with web access.
About Sender
Sender · Vilnius, Lithuania · Founded 2012 · 1 product in our catalogue
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