Woodpecker

by Woodpecker · Wrocław, Poland · Since 2015

Cold email tool for agencies.

Starting price: ₹2,000/mo; per month, billed by vendor
Free trial / plan: Free trial
Deployment: Cloud; Web
App Advisor rating: 4.2; transparency & India fit

What is Woodpecker?

Woodpecker is marketing automation from Woodpecker, based in Wrocław, Poland and has been building software since 2015. Cold email tool for agencies.

Marketing automation runs campaigns across email, SMS, WhatsApp and push, triggered by customer behaviour. Indian vendors in this category are unusually strong, largely because they solved WhatsApp and vernacular messaging early.

Pricing is published and starts at roughly ₹2,000 per month.

What works well

+Pricing is published, so there is no sales call to see costs
+11 years in business — a mature, stable product

What to watch out for

−No permanently free plan
−Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit

Best suited for: Small business · SMB · Mid-market

AI analysis of Woodpecker

Analysing Woodpecker — pricing, features, reviews and alternatives…

Generated by App Advisor's native engine from this listing's verified data — not a paid placement.

Woodpecker features

Category-standard capabilities plus what Woodpecker adds. Verify depth in a demo.

Customer segmentation and journeys
Email, SMS, WhatsApp, push and in-app
Behavioural triggers and A/B tests
Landing pages and forms
Lead scoring
Attribution and campaign analytics
CRM and e-commerce integrations
Consent and DND management

Woodpecker pricing

Entry price

₹2,000/mo

Published subscription pricing, taxes extra

How Woodpecker charges. Plans scale with users or features. Annual billing is usually 15–25% cheaper than monthly, and GST is added on top of listed prices in India.

Read from the vendor's official website. Prices change — confirm on woodpecker.co.

Specifications

Category: Marketing automation
Vendor: Woodpecker
Headquarters: Wrocław, Poland
Founded: 2015
Pricing model: Subscription
Starting price: ₹2,000/mo
Deployment: Cloud
Platforms: Web
Best for: Small business, SMB, Mid-market
Made in India: No

Free plan

View

Compare all Woodpecker alternatives with pricing →

Woodpecker — frequently asked questions

What is Woodpecker?+

Woodpecker is marketing automation by Woodpecker. Cold email tool for agencies.

How much does Woodpecker cost?+

Woodpecker starts at about ₹2,000 per month according to the vendor's published pricing. Plans and taxes vary, so confirm on the official site.

Does Woodpecker offer a free trial or free plan?+

Woodpecker typically offers a free trial before you commit to a paid plan.

Is Woodpecker made in India?+

No. Woodpecker is developed by Woodpecker in Wrocław, Poland, though it is used by Indian businesses.

Who is Woodpecker best suited for?+

Woodpecker suits small business, smb, mid-market buyers looking for marketing automation.

What are the best alternatives to Woodpecker?+

Popular alternatives in marketing automation include Zoho Marketing Automation, CleverTap, Freshmarketer. Use App Advisor's compare tool to see them side by side.

How is Woodpecker deployed?+

Woodpecker is available as a cloud (SaaS) product, with web access.