Payment gateway with EMI, BNPL and enterprise integrations.
RecommendedMade in India
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- Products
- 3
- Categories
- 3
- Free plans
- 0
- Guides
- 6
About PayU India
PayU India is the Indian payments business of PayU, which belongs to Prosus, the global internet group that is majority-owned by South Africa's Naspers. Its office is in Gurugram, Haryana. PayU's corporate site says the PayU payment gateway launched in India in 2011 under the ibibo group, and that PayU India became a separate company in 2014.
The products listed on appadvisor.in include the PayU payment gateway, which supports UPI, cards, net banking, wallets, EMI and pay-later. They also include PayU Invoices for collecting money through payment links and invoices, and PayU Subscriptions for recurring billing. PayU also offers checkout, payout and affordability products. Its subsidiary Wibmo provides payment authentication and security software to banks.
PayU sells directly to merchants of every size. Small businesses can sign up online, and large enterprises get custom pricing. Fees are mostly charged per transaction and vary by payment method. The Reserve Bank of India gave PayU in-principle approval to operate as an online payment aggregator in April 2024. PayU's corporate site says the company also holds an NBFC licence obtained in 2018.
Past acquisitions include Citrus Pay in 2016 and Wibmo in 2019. PayU says it serves more than 450,000 merchants and supports over 100 payment methods. Its corporate site names Anirban Mukherjee as CEO, but some news reports have said he resigned from PayU India. Buyers should check current leadership on PayU's official pages. Its corporate site also names Suresh Rajagopalan as CEO of Wibmo, and says PayU took a controlling stake in the lending company PaySense in 2020.
PayU India in India
- Office at Bestech Business Tower, Sector 48, Gurugram
Customers (as stated by PayU India)
- PayU says it serves more than 450,000 merchants; its site shows logos including Airbnb, Netflix, BookMyShow and Myntra.
Key facts
- Legal name
- PayU Payments Private Limited
- Headquarters
- Gurugram, Haryana, India
- Founded
- 2011
- Ownership
- Owned by Prosus N.V. (majority owned by Naspers).
- Made in India
- Yes
- Products listed
- 3
- Platforms
- Web
- Deployment
- Cloud
- Parent
- Prosus (Naspers group)
- Merchants
- 450,000+ (company claim)
- Acquisitions
- Citrus Pay (2016), Wibmo (2019)
- Official website
- payu.in
PayU India products compared
| Product | Category | Starting price | Free plan | Platforms | Rating |
|---|---|---|---|---|---|
| PayU | Payment gateways & UPI | Pay as you go | No | Web | 4.7 |
 PayU Subscriptions | Subscription billing software | Pay as you go | No | Web | 4.6 |
 PayU Invoices | Invoicing software | Pay as you go | No | Web | 4.5 |
Categories PayU India competes in
Leadership & history
Timeline
- 2011 PayU payment gateway launched in India under ibibo group.
- 2014 PayU India established as a separate entity.
- 2016 Acquired Citrus Pay.
- 2018 Obtained NBFC licence.
- 2019 Acquired Wibmo.
- 2024 Received RBI in-principle approval as a payment aggregator.
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Blogs that cover PayU India
Easebuzz Payment Gateway Charges in India (2026)What Easebuzz offers Indian businesses — payment gateway, payment links, subscriptions and payouts, how charges are structured by payment method, settlement cycles, onboarding requirements, and how it compares with Razorpay, Cashfree, PayU and Instamojo.Cashfree Payments: Pricing, Subscriptions & PayoutsA guide to Cashfree Payments for Indian businesses — the payment gateway, payouts, subscriptions and e-mandate, how charges are structured by method, settlement and onboarding, and how it compares with Razorpay, Easebuzz and PayU.Razorpay Pricing, Invoices & Subscriptions (2026)A guide to the Razorpay ecosystem for Indian businesses — gateway pricing by payment method, payment links and invoices, subscriptions and e-mandate, RazorpayX banking and payroll, POS, and how it compares with Cashfree, PayU and Easebuzz.Free Payment Gateway in India: What It Really CostsWhat businesses mean by a free payment gateway in India — zero setup and annual fees versus zero transaction cost, why UPI is effectively free, the real cost drivers, and how to genuinely minimise payment costs.Payment Aggregators in India (2026): RBI FrameworkHow payment aggregators are regulated in India under the RBI framework, what authorisation means for your money, the difference between an aggregator, a gateway and a PSP, onboarding requirements, and how to shortlist one safely.UPI Payment Gateway Charges in India 2026: MDR GuideUPI gateway charges compared: Razorpay, Cashfree, PayU fees, zero-MDR rules, RBI autopay limits and a cost model to pick the right gateway in 2026.
PayU India FAQs
Who owns PayU India?
Prosus, the global consumer internet group majority owned by Naspers.
Is PayU RBI-approved?
PayU received RBI in-principle approval to operate as a payment aggregator in April 2024.
When did PayU start in India?
The PayU payment gateway launched in India in 2011; PayU India became a separate entity in 2014.
Where is PayU India based?
Gurugram, Haryana.
What does PayU India do?
PayU India makes payment gateways & upi, subscription billing software and invoicing software. Its products listed on App Advisor are PayU (Payment gateway with EMI, BNPL and enterprise integrations), PayU Subscriptions (Recurring payments with e-mandates and UPI AutoPay) and PayU Invoices (Payment links and invoices from PayU with UPI and cards).
Where is PayU India headquartered?
PayU India is headquartered in Gurugram, Haryana, India and was founded in 2011.
How much does PayU India cost?
PayU: Pay as you go; PayU Subscriptions: Pay as you go; PayU Invoices: Pay as you go. These are the starting prices on App Advisor's listings — confirm on PayU India's official pricing page before you buy.
Does PayU India have a free plan?
None of the PayU India products listed on App Advisor advertises a free plan.
What are the best alternatives to PayU India?
Popular alternatives in the same categories include Razorpay by Razorpay, Paytm Payment Gateway by Paytm, Cashfree Payments by Cashfree Payments, Instamojo Payments by Instamojo and Atom Technologies by Atom Technologies (NTT DATA).
Company details researched from official sources, last updated 2026-09-14: [1], [2], [3], [4].
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