Head to head · Advertising & PPC management
Microsoft Advertising vs AdRoll
Pricing, features, India readiness and rating compared. Microsoft Advertising rates highest.
| Compare | Microsoft Advertising | AdRoll |
|---|---|---|
| Category | Advertising & PPC management | Advertising & PPC management |
| Vendor | Microsoft | AdRoll (NextRoll) |
| Headquarters | Redmond, United States | San Francisco, United States |
| Made in India | No | No |
| Starting price | Free | Free plan |
| Free plan | Yes | Yes |
| Free trial | No | Yes |
| Published pricing | Yes | Yes |
| Deployment | cloud | cloud |
| Mobile apps | No | No |
| Founded | 2006 | 2007 |
| Best for | Startup, Small business, SMB | Startup, Small business, SMB |
| App Advisor rating | 4.7 / 5 | 4.6 / 5 |
Microsoft Advertising: pros & cons
- +Completely free to use
- +20 years in business — a mature, stable product
- −Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit
Key features
- Cross-channel campaign management
- Automated bidding and rules
- Creative testing
- Marketplace ads (Amazon, Flipkart)
- Attribution and ROAS reporting
- Budget pacing and alerts
AdRoll: pros & cons
- +Free plan available to evaluate at zero cost
- +19 years in business — a mature, stable product
- −Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit
Key features
- Cross-channel campaign management
- Automated bidding and rules
- Creative testing
- Marketplace ads (Amazon, Flipkart)
- Attribution and ROAS reporting
- Budget pacing and alerts
Get an instant demo
See Microsoft Advertising live, with an App Advisor discount
Frequently asked questions
Which is better, Microsoft Advertising or AdRoll?+
Microsoft Advertising scores higher on App Advisor's rating (4.7/5) for pricing transparency, India readiness and maturity. The right choice depends on your workflow — request demos of both.
Is Microsoft Advertising cheaper than AdRoll?+
Microsoft Advertising starts at Free and AdRoll at Free plan. Compare per-user costs at your team size, and remember GST is added on top.
Can I switch from Microsoft Advertising to AdRoll?+
Most advertising & ppc management products import CSV or Excel data; check whether historical records, attachments and integrations move too before you switch.
More comparisons
Google Ads vs LinkedIn Campaign ManagerGoogle Ads vs Meta Ads ManagerGoogle Ads vs Microsoft AdvertisingGoogle Ads vs Amazon AdsGoogle Ads vs AdRollLinkedIn Campaign Manager vs Meta Ads ManagerLinkedIn Campaign Manager vs Microsoft AdvertisingLinkedIn Campaign Manager vs Amazon AdsLinkedIn Campaign Manager vs AdRollMeta Ads Manager vs Microsoft AdvertisingMeta Ads Manager vs Amazon AdsMeta Ads Manager vs AdRoll