Microsoft Advertising

by Microsoft · Redmond, United States · Since 2006

Search ads on Bing and partners.

Starting price: Free
Free trial / plan: Always free; Start without a card
Deployment: Cloud; Web
App Advisor rating: 4.7; transparency & India fit

What is Microsoft Advertising?

Microsoft Advertising is advertising & ppc management from Microsoft, based in Redmond, United States and has been building software since 2006. Search ads on Bing and partners.

Advertising tools manage campaigns across Google, Meta, LinkedIn and marketplaces like Amazon and Flipkart, automate bidding and consolidate reporting. Agencies and performance marketers are the main buyers; the platforms' own managers remain free.

It is completely free to use.

What works well

+Completely free to use
+20 years in business — a mature, stable product

What to watch out for

−Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit

Best suited for: Startup · Small business · SMB

AI analysis of Microsoft Advertising

Analysing Microsoft Advertising — pricing, features, reviews and alternatives…

Generated by App Advisor's native engine from this listing's verified data — not a paid placement.

Microsoft Advertising features

Category-standard capabilities plus what Microsoft Advertising adds. Verify depth in a demo.

Cross-channel campaign management
Automated bidding and rules
Creative testing
Marketplace ads (Amazon, Flipkart)
Attribution and ROAS reporting
Budget pacing and alerts
Client dashboards
Feed management for shopping ads
Free plan to start without a card

Microsoft Advertising pricing

Entry price

Free

No paid plan required

How Microsoft Advertising charges. Microsoft Advertising is free; some free products monetise through add-ons, payments or premium support, so check what stays free at scale.

Read from the vendor's official website. Prices change — confirm on ads.microsoft.com.

Microsoft Advertising screenshots

Specifications

Category: Advertising & PPC management
Vendor: Microsoft
Headquarters: Redmond, United States
Founded: 2006
Pricing model: Free
Starting price: Free
Deployment: Cloud
Platforms: Web
Best for: Startup, Small business, SMB
Made in India: No

Free

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Microsoft Advertising — frequently asked questions

What is Microsoft Advertising?+

Microsoft Advertising is advertising & ppc management by Microsoft. Search ads on Bing and partners.

How much does Microsoft Advertising cost?+

Microsoft Advertising is free to use.

Does Microsoft Advertising offer a free trial or free plan?+

Yes — Microsoft Advertising offers a free plan you can start with.

Is Microsoft Advertising made in India?+

No. Microsoft Advertising is developed by Microsoft in Redmond, United States, though it is used by Indian businesses.

Who is Microsoft Advertising best suited for?+

Microsoft Advertising suits startup, small business, smb buyers looking for advertising & ppc management.

What are the best alternatives to Microsoft Advertising?+

Popular alternatives in advertising & ppc management include Google Ads, LinkedIn Campaign Manager, Meta Ads Manager. Use App Advisor's compare tool to see them side by side.

How is Microsoft Advertising deployed?+

Microsoft Advertising is available as a cloud (SaaS) product, with web access.