Pricing study · Updated 2026-09-21
SaaS pricing in India 2026
Original data on how business software is priced in India in 2026: share of free plans, free trials and quote-only pricing, and median entry prices by category.
10,259
software products analysed
36.1%
offer a free plan
31.3%
hide pricing (quote only)
₹1,600/mo
median entry price (published INR prices)
Key findings
- 36.1% of business software sold in India has a free plan, and 60.1% offers a free trial.
- One in 3 products (31.3%) publishes no price at all — buyers must ask for a quote.
- The median published entry price is ₹1,600 a month; 34.6% of priced products start under ₹1,000.
- Indian-built software starts cheaper: a median of ₹1,000 versus ₹2,000 for global tools — but Indian vendors hide prices more often (30.5% vs 31.6% quote-only).
- Cheapest category to start in: Business email & domains (₹100/mo median). Most expensive: CAD, 3D & engineering software (₹10,000/mo).
How entry prices are distributed
Share of the 1,260 products with a published INR monthly entry price.
Made in India vs global software
| Products | Free plan | Free trial | Quote only | Median entry price | |
|---|---|---|---|---|---|
| Made in India | 2,757 | 35.2% | 55.1% | 30.5% | ₹1,000/mo |
| Global | 7,502 | 36.5% | 61.9% | 31.6% | ₹2,000/mo |
| All software | 10,259 | 36.1% | 60.1% | 31.3% | ₹1,600/mo |
Pricing by software type
| Products | Free plan | Free trial | Quote only | Median entry price | |
|---|---|---|---|---|---|
| Sales & Marketing | 1,673 | 31.4% | 72.3% | 24.3% | ₹2,000/mo |
| IT, Security & Developer Tools | 1,617 | 44.8% | 64.4% | 29.1% | ₹700/mo |
| Industry Solutions | 1,177 | 21.4% | 41% | 50.4% | ₹2,000/mo |
| Productivity & Collaboration | 1,056 | 45.3% | 70.3% | 21.1% | ₹1,000/mo |
| Operations & Supply Chain | 1,038 | 14.8% | 44.1% | 53.5% | ₹2,000/mo |
| HR & Payroll | 752 | 16.5% | 53.1% | 45.5% | ₹1,200/mo |
| Consumer & Everyday Apps | 743 | 73.5% | 44.8% | 5.5% | ₹375/mo |
| Design, Content & Media | 741 | 46.7% | 70.4% | 22.4% | ₹2,400/mo |
| Finance & Accounting | 657 | 29.4% | 63.2% | 32% | ₹1,600/mo |
| AI Tools | 472 | 58.1% | 75.2% | 18% | ₹2,400/mo |
| Customer Support & Communication | 333 | 27.6% | 62.5% | 34.8% | ₹1,600/mo |
Cheapest categories to get started
| Category | Priced products | Median | Lowest | Free plan |
|---|---|---|---|---|
| Business email & domains | 19 | ₹100/mo | ₹40/mo | 37% |
| OTT, music & entertainment apps | 9 | ₹149/mo | ₹99/mo | 68.6% |
| Web hosting | 41 | ₹400/mo | ₹66/mo | 13.3% |
| Office suites & productivity | 24 | ₹400/mo | ₹40/mo | 64.3% |
| Performance & OKR software | 19 | ₹400/mo | ₹48/mo | 13.8% |
| Attendance & time tracking | 17 | ₹500/mo | ₹100/mo | 34.3% |
| Time tracking & employee monitoring | 22 | ₹550/mo | ₹40/mo | 32.8% |
| Cybersecurity & endpoint protection | 35 | ₹579/mo | ₹100/mo | 21% |
| Document management & e-signature workflow | 10 | ₹800/mo | ₹400/mo | 35% |
| Expense management software | 10 | ₹850/mo | ₹600/mo | 27.4% |
Most expensive categories
| Category | Priced products | Median | Highest | Quote only |
|---|---|---|---|---|
| CAD, 3D & engineering software | 23 | ₹10,000/mo | ₹80,000/mo | 23.8% |
| Construction & project ERP | 8 | ₹7,000/mo | ₹30,000/mo | 64.9% |
| Advertising & PPC management | 8 | ₹6,000/mo | ₹20,000/mo | 29.2% |
| Influencer & affiliate marketing | 8 | ₹5,500/mo | ₹10,000/mo | 42.1% |
| Income tax & TDS software | 19 | ₹4,000/mo | ₹6,000/mo | 15.9% |
| Web analytics & CRO | 12 | ₹4,000/mo | ₹20,000/mo | 22.8% |
| Business intelligence & dashboards | 9 | ₹4,000/mo | ₹20,000/mo | 43.2% |
| Survey & customer feedback tools | 12 | ₹4,000/mo | ₹25,000/mo | 32.6% |
| Website builders & CMS | 19 | ₹3,500/mo | ₹10,000/mo | 3.8% |
| Product management & roadmapping | 13 | ₹3,000/mo | ₹25,000/mo | 29.1% |
Methodology
Sample: every product published on App Advisor (10,259). Entry price is the cheapest paid plan the vendor publishes, in INR per month. Vendors price per user, per account or per device, so a median describes what it costs to start, not a per-seat comparison. Free plans, quote-only products and prices published only in other currencies are excluded from price medians; a category needs at least 8 priced products to get a median.
All figures are computed automatically from App Advisor’s live catalogue on 2026-09-21; each product’s facts are read from the vendor’s own website. Spotted an error? Report it and we correct verified reports within two working days.
Use this data
Free to quote and republish with a link. Suggested citation:
App Advisor, “SaaS pricing in India 2026”, updated 2026-09-21. https://appadvisor.in/research/saas-pricing-india-2026
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Source: <a href="https://appadvisor.in/research/saas-pricing-india-2026">App Advisor – SaaS pricing in India 2026</a>Download the full dataset (CSV)
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