Made in IndiaFree plan
Starts at
From ₹855/mo (yearly) · Standard, 1,000 contacts: ₹1,140 monthly or ₹855/month billed y…
Act-On
by Act-On Software ·
B2B marketing automation for email, lead scoring and nurturing, priced by active contacts.
- Starting price
- $900/mo (Professional, 2,500 active contacts)
- Free trial / plan
- Free trial
- Deployment
- Cloud
- Web
- App Advisor rating
- 3.9
- transparency & India fit
What is Act-On?
Act-On is marketing automation from Act-On Software, based in . B2B marketing automation for email, lead scoring and nurturing, priced by active contacts.
Marketing automation runs campaigns across email, SMS, WhatsApp and push, triggered by customer behaviour. Indian vendors in this category are unusually strong, largely because they solved WhatsApp and vernacular messaging early.
Pricing is quoted per organisation, so ask the vendor for a proposal that matches your size. Beyond marketing automation, Act-On also covers workflow automation & integration.
What works well
- +Prices published openly on the official pricing page
- +Integrations directory on the official site
What to watch out for
- −No free plan on the official pricing page
- −No free trial mentioned on the pricing page
- −Prices listed in USD, not Indian rupees
Best suited for: Small business · SMB · Mid-market
Act-On at a glance
Analysing Act-On — pricing, features, reviews and alternatives…
Generated by App Advisor's native engine from this listing's verified data — not a paid placement.
Act-On features
As listed on Act-On's official website.
- Build High-trust Connection With Prospects and Customers
- Connect Engagement to Revenue Drivers
- Improve Sales Marketing Alignment Pre and Post sale
- Leverage Your Customer Data Wherever It Lives
- Full Customer Journey Orchestration
- Multi-Channel Marketing
- AI That Empowers Great Marketing
- Reporting & Analytics Built Around You
- Open Ecosystem Architecture
Act-On pricing
Entry price
$900/mo (Professional, 2,500 active contacts)
Published subscription pricing, taxes extra
How Act-On charges. Plans scale with users or features. Annual billing is usually 15–25% cheaper than monthly, and GST is added on top of listed prices in India.
Read from the vendor's official website. Prices change — confirm on act-on.com.
Act-On screenshots
Specifications
- Category
- Marketing automation, Workflow automation & integration
- Vendor
- Act-On Software
- Headquarters
- Founded
- Not published
- Pricing model
- Subscription
- Starting price
- $900/mo (Professional, 2,500 active contacts)
- Deployment
- Cloud
- Platforms
- Web
- Best for
- Small business, SMB, Mid-market
- Made in India
- No
More software like Act-On
Alternatives, the same vendor's other products and India-first picks.
Compare all Act-On alternatives with pricing →
Act-On — frequently asked questions
What is Act-On?+
Act-On is marketing automation by Act-On Software. B2B marketing automation for email, lead scoring and nurturing, priced by active contacts.
How much does Act-On cost?+
Act-On Software publishes: $900/mo (Professional, 2,500 active contacts). Confirm current plans and taxes on the official pricing page.
Does Act-On offer a free trial or free plan?+
App Advisor's listing records a free trial for Act-On. Confirm the current trial terms on Act-On Software's official site.
Is Act-On made in India?+
No. Act-On is developed by Act-On Software in .
Who is Act-On best suited for?+
Act-On suits small business, smb, mid-market buyers looking for marketing automation with workflow automation & integration.
What are the best alternatives to Act-On?+
Popular alternatives in marketing automation include Zoho Marketing Automation, CleverTap, Freshmarketer. Use App Advisor's compare tool to see them side by side.
How is Act-On deployed?+
Act-On is available as a cloud (SaaS) product, with web access.
About Act-On Software
Act-On Software · , · 1 product in our catalogue
Schedule a demo