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Marketing automation · Alternatives
Best Act-On alternatives in India (2027)
Act-On is a marketing automation product from Act-On Software, priced at $900/mo (Professional, 2,500 active contacts). We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 3 have a free plan, 5 are built in India.
Quick answer
The closest alternatives to Act-On are Drip (₹3,200/mo), Encharge (₹4,000/mo), Vbout (₹5,000/mo), Klenty (₹4,000/mo) and QuickMail (₹4,000/mo). Zoho Marketing Automation is the top-ranked option with a free plan. Published prices in this list start at ₹800/month.
Why businesses look for a Act-On alternative
There is no free plan
Act-On has no free tier. 3 alternatives do, which lets you test with real data before you pay.
Indian support and GST
Act-On is built outside India. 5 alternatives are made in India, where GST, TDS and UPI are usually handled natively and support runs on IST.
Act-On alternatives compared
Ranked by how closely each product matches Act-On's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
| # | Software | Starting price | Free plan | Platforms | Made in India | Rating | Compare |
|---|---|---|---|---|---|---|---|
| — | Act-On (current) | $900/mo (Professional, 2,500 active contacts) | No | Web | No | 3.9/5 | — |
| 1 | Drip | ₹3,200/mo | No | Web | No | 4.4/5 | |
| 2 |  Encharge | ₹4,000/mo | No | Web | No | 4.4/5 | |
| 3 |  Vbout | ₹5,000/mo | No | Web | No | 4.4/5 | |
| 4 |  Klenty | ₹4,000/mo | No | Web | Yes | 4.4/5 | |
| 5 |  QuickMail | ₹4,000/mo | No | Web | No | 4.2/5 | |
| 6 |  Zoho Marketing Automation | From ₹855/mo (yearly) · Standard, 1,000 contacts: ₹1,140 monthly or ₹855/month billed y… | Yes | Web | Yes | 4.8/5 | |
| 7 |  Freshmarketer | Free plan | Yes | Web | Yes | 4.7/5 | |
| 8 |  Userlist | Paid plans | No | Web | No | 3.9/5 | |
| 9 |  Groundhogg | $20/mo billed annually (Basic) | No | Web | No | 3.9/5 | |
| 10 |  ActiveCampaign | ₹1,200/mo | No | Web | No | 4.5/5 | |
| 11 |  Wigzo | Free plan | Yes | Web | Yes | 4.6/5 | |
| 12 |  WebEngage | On request | No | Web | Yes | 4.4/5 | |
| 13 |  Moosend | ₹800/mo | No | Web | No | 4.4/5 | |
| 14 |  Marketo Engage | On request | No | Web | No | 4.3/5 | |
| 15 |  Pardot (Account Engagement) | On request | No | Web | No | 4.3/5 | |
| 16 |  Salesforce Marketing Cloud | On request | No | Web | No | 4.3/5 | |
| 17 |  Oracle Eloqua | On request | No | Web | No | 4.3/5 | |
| 18 |  Dotdigital | On request | No | Web | No | 4.2/5 | |
| 19 |  Customer.io | ₹8,000/mo | No | Web | No | 4.4/5 | |
| 20 |  Ortto | ₹2,500/mo | No | Web | No | 4.4/5 |
Top 10 Act-On alternatives in detail
₹4,000/mo
Free trial
₹5,000/mo
Free trial
4. Klenty
Klenty · Chennai · Marketing automation · 4.4/5
Sales engagement and outreach automation built in Chennai.
₹4,000/mo
Free trial
Compared with Act-On
- Built in India (Chennai)
Key features
- Custom domain tracking
- Random send intervals and volume control
- A/B testing and email analytics
- Merge fields and Liquid templates
- Approve-before-sending
6. Zoho Marketing Automation
Zoho Corporation · Chennai · Marketing automation · 4.8/5
Lead nurturing and multichannel campaigns integrated with Zoho CRM.
From ₹855/mo (yearly) · Standard, 1,000 contacts: ₹1,140 monthly or ₹855/month billed y…
Free plan available
Compared with Act-On
- Has a free plan — Act-On does not
- Built in India (Chennai)
Key features
- SMS
- Social
- Contact management and segmentation
7. Freshmarketer
Freshworks · San Mateo · Marketing automation · 4.7/5
Marketing automation and CRO from Freshworks.
Free plan
Free plan available
Compared with Act-On
- Has a free plan — Act-On does not
- Built in India (San Mateo)
8. Userlist
Userlist, Inc. · Atlanta · Marketing automation · 3.9/5
Email automation for SaaS product marketers with visual workflows and account-level automation for B2B teams.
Paid plans
Free trial
9. Groundhogg
Groundhogg Inc. · Marketing automation · 3.9/5
Self-hosted WordPress CRM and marketing automation plugin priced by features, not contacts.
$20/mo billed annually (Basic)
Free trial
10. ActiveCampaign
ActiveCampaign · Chicago · Marketing automation · 4.5/5
Email marketing and automation with CRM.
₹1,200/mo
Free trial
Act-On alternatives by what you need
Lowest published price
Free Act-On alternatives
How to choose a Act-On alternative
- Decide whether you are B2B lead nurturing or B2C lifecycle marketing. The products are different — one revolves around forms and scoring, the other around app events and push.
- Count contacts, not features; most pricing scales with monthly active users or contacts, and the bill grows with your list.
- Check DND, consent and template-approval handling for SMS and WhatsApp, which are regulated channels in India.
Act-On alternatives — FAQs
What is the best alternative to Act-On in 2027?+
The closest matches to Act-On on App Advisor are Drip (₹3,200/mo), Encharge (₹4,000/mo), Vbout (₹5,000/mo). They are ranked by how closely their category, pricing model, platforms and target business size match Act-On, then by rating. The best choice depends on your team size and budget.
Is there a free alternative to Act-On?+
Yes. 3 of the 20 alternatives listed have a free plan or are free: Zoho Marketing Automation (From ₹855/mo (yearly) · Standard, 1,000 contacts: ₹1,140 monthly or ₹855/month billed y…), Freshmarketer (Free plan), Wigzo (Free plan). Free plans usually cap users, records or transactions, so check the limits against your monthly volume.
What is the cheapest alternative to Act-On?+
Among alternatives that publish a price, Moosend starts lowest at ₹800/mo. Zoho Marketing Automation also has a free plan. Prices are read from each vendor's website and exclude GST.
Is there an Indian alternative to Act-On?+
Yes. 5 alternatives are built in India, including Klenty (₹4,000/mo), Zoho Marketing Automation (From ₹855/mo (yearly) · Standard, 1,000 contacts: ₹1,140 monthly or ₹855/month billed y…), Freshmarketer (Free plan). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
Act-On vs Drip: which is better?+
Drip is the closest match to Act-On in our catalogue. Compare them side by side before you book a demo.
How were these Act-On alternatives chosen?+
Every product listed sits in marketing automation or a category Act-On also covers, and Act-On Software's own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
Free shortlist
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